{"id":10102,"date":"2012-12-06T13:43:52","date_gmt":"2012-12-06T15:43:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10102"},"modified":"2026-01-19T16:26:33","modified_gmt":"2026-01-19T19:26:33","slug":"amazon-inaugura-loja-virtual-brasil","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/amazon-inaugura-loja-virtual-brasil\/","title":{"rendered":"Amazon inaugura loja virtual no Brasil"},"content":{"rendered":"<p>\u00c0 meia-noite da \u00faltima<strong> quinta-feira<\/strong> (6), o site brasileiro da <a href=\"http:\/\/amazon.com.br\" target=\"_blank\" rel=\"noopener\"><strong>Amazon<\/strong><\/a> iniciou seus servi\u00e7os. A chegada do <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/e-commerce\/\"><strong>e-commerce<\/strong><\/a> varejista foi muito aguardada pelos adeptos das compras on-line aqui no <strong>Brasil<\/strong>.<\/p>\n<p>A princ\u00edpio a loja s\u00f3 trabalha com <strong>e-books<\/strong> e o seu famoso <strong>Kindle<\/strong>, um e-reader. Ainda n\u00e3o existe uma data para iniciar a venda de outros produtos, mas quando acontecer a loja ter\u00e1 apenas <strong>ofertas nacionais<\/strong>, assim como os outros sites varejistas que j\u00e1 est\u00e3o por aqui, como o <strong><a href=\"http:\/\/www.mercadolivre.com.br\/\" target=\"_blank\" rel=\"noopener\">MercadoLivre<\/a>\u00a0<\/strong>e o <strong><a href=\"http:\/\/www.olx.com.br\" target=\"_blank\" rel=\"noopener\">OLX<\/a>.<\/strong> O grande <strong>diferencial<\/strong> ser\u00e1 a maneira como a Amazon trabalha e todo o <strong>tratamento<\/strong> que\u00a0 dispensa aos clientes.<!--more-->O principal produto deste come\u00e7o da empresa em terras brasileiras ser\u00e1 o <strong><a href=\"http:\/\/www.amazon.com.br\/gp\/feature.html\/ref=sa_menu_kdvcs0?ie=UTF8&amp;docId=1000841461\" target=\"_blank\" rel=\"noopener\">Kindle<\/a>,<\/strong> aparelho j\u00e1 consagrado no exterior pela <strong>versatilidade<\/strong> e <strong>praticidade.<\/strong> Um grande passo da Amazon foi garantir uma quantidade respeit\u00e1vel de <strong>t\u00edtulos em portugu\u00eas<\/strong> antes de lan\u00e7ar a loja.<\/p>\n<p>O modelo que ser\u00e1 comercializado no Brasil pesa menos de <strong>200 gramas,<\/strong> \u00e9 mais leve que um livro e cabe no bolso. \u00c9 poss\u00edvel baixar um livro em cerca de um minuto com o <strong>Wi-Fi<\/strong> que j\u00e1 vem integrado ao aparelho. A capacidade \u00e9 de <strong>1,4 mil<\/strong> livros armazenados que custam na Amazon menos de <strong>R$ 20,00<\/strong> cada.<\/p>\n<p>A <strong>concorr\u00eancia<\/strong> que a gigante varejista enfrentar\u00e1 nesta primeira etapa ser\u00e1 o <strong>Kobo,<\/strong> o e-reader comercializado pela <strong><a href=\"http:\/\/www.livrariacultura.com.br\" target=\"_blank\" rel=\"noopener\">Livraria Cultura<\/a>.<\/strong><\/p>\n<p>O <a href=\"http:\/\/www.livrariacultura.com.br\/kobo\/\" target=\"_blank\" rel=\"noopener\"><strong>Kobo<\/strong><\/a> \u00e9 um e-reader pr\u00e1tico e simples. Com tela <strong>preta e branca<\/strong>, pesa menos de 200 gramas, mas tem a incr\u00edvel capacidade de arquivar <strong>30 mil<\/strong> livros e dura\u00e7\u00e3o de bateria para at\u00e9 um m\u00eas. Caso queria ler on-line, a disponibilidade aumenta para <strong>1 milh\u00e3o<\/strong> de t\u00edtulos.<\/p>\n<p>No Brasil, \u00e9 o mais <strong>pr\u00f3ximo<\/strong> que se tem do Kindle. \u201c\u00c9 o Kindle que se parece com o Kobo. N\u00e3o sou eu quem est\u00e1 dizendo, o Kobo foi eleito o <strong>melhor e-reader<\/strong> deste ano\u201d, afirma o CEO da Livraria Cultura, <strong>S\u00e9rgio Herz<\/strong>.<\/p>\n<p>Apesar do promissor sucesso do Kobo, a <strong>massifica\u00e7\u00e3o<\/strong> do e-reader no Pa\u00eds ainda esbarra em alguns <strong>problemas:<\/strong> o <strong>pouco acervo<\/strong> em portugu\u00eas \u2013 a Livraria Cultura possui apenas <strong>12 mil t\u00edtulos<\/strong> no nosso idioma \u2013, o <strong>pre\u00e7o abusivo<\/strong> de eletr\u00f4nicos e o complicado acesso a aplicativos e lojas digitais.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/natal-e-commerce-como-se-preparar-para-as-vendas-de-fim-de-ano\/\">Natal e o e-commerce: como se preparar para as vendas de fim de ano?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 meia-noite da \u00faltima<strong> quinta-feira<\/strong> (6), o site brasileiro da <a href=\"http:\/\/amazon.com.br\" target=\"_blank\" rel=\"noopener\"><strong>Amazon<\/strong><\/a> iniciou seus servi\u00e7os. A chegada do <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/e-commerce\/\"><strong>e-commerce<\/strong><\/a> varejista foi muito aguardada pelos adeptos das compras on-line aqui no <strong>Brasil<\/strong>.<\/p>\n<p>A princ\u00edpio a loja s\u00f3 trabalha com <strong>e-books<\/strong> e o seu famoso <strong>Kindle<\/strong>, um e-reader. Ainda n\u00e3o existe uma data para iniciar a venda de outros produtos, mas quando acontecer a loja ter\u00e1 apenas <strong>ofertas nacionais<\/strong>, assim como os outros sites varejistas que j\u00e1 est\u00e3o por aqui, como o <strong><a href=\"http:\/\/www.mercadolivre.com.br\/\" target=\"_blank\" rel=\"noopener\">MercadoLivre<\/a>\u00a0<\/strong>e o <strong><a href=\"http:\/\/www.olx.com.br\" target=\"_blank\" rel=\"noopener\">OLX<\/a>.<\/strong> O grande <strong>diferencial<\/strong> ser\u00e1 a maneira como a Amazon trabalha e todo o <strong>tratamento<\/strong> que\u00a0 dispensa aos clientes.<\/p>\n","protected":false},"author":1,"featured_media":10103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[822,294],"class_list":["post-10102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-amazon","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon inaugura loja virtual no Brasil - Magic Blog<\/title>\n<meta name=\"description\" content=\"\u00c0 meia-noite da \u00faltima quinta-feira o site da Amazon no Brasil iniciou seus servi\u00e7os. A chegada do e-commerce varejista foi aguardada pelos consumidores.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/amazon-inaugura-loja-virtual-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon inaugura loja virtual no Brasil - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"\u00c0 meia-noite da \u00faltima quinta-feira o site da Amazon no Brasil iniciou seus servi\u00e7os. 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