{"id":10241,"date":"2012-12-12T17:25:48","date_gmt":"2012-12-12T19:25:48","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10241"},"modified":"2026-01-20T15:16:45","modified_gmt":"2026-01-20T18:16:45","slug":"carrefour-encerra-atividades-online","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/carrefour-encerra-atividades-online\/","title":{"rendered":"Carrefour encerra atividades on-line"},"content":{"rendered":"<p>Na mesma semana que a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/amazon-inaugura-loja-virtual-brasil\/\">Amazon<\/a>\u00a0<\/strong>inaugurou sua loja on-line no <strong>Brasil<\/strong>, o <strong>Grupo Carrefour<\/strong> anunciou a <strong>suspens\u00e3o<\/strong> de suas atividades de <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/e-commerce\/\"><strong>e-commerce<\/strong><\/a> depois de tr\u00eas anos.<\/p>\n<p>Em carta divulgada no <a href=\"http:\/\/www.carrefour.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>site oficial<\/strong><\/a> da empresa, o Grupo comunica que a decis\u00e3o faz parte de um plano de <strong>reestrutura\u00e7\u00e3o<\/strong> que foi adotado h\u00e1 mais de dois anos. \u201cO <strong>Grupo Carrefour Brasil<\/strong> ressalta seu compromisso com os mais de <strong>25 milh\u00f5es<\/strong> de consumidores que atende mensalmente e honrar\u00e1 com todas as entregas de produtos referentes \u00e0s compras realizadas no site, bem como demais suportes que seus clientes venham a precisar\u201d, comunica a carta.<\/p>\n<p>Mesmo com a afirma\u00e7\u00e3o de que cumpriria os prazos e as entregas de produtos, a companhia francesa recebeu uma <strong>notifica\u00e7\u00e3o<\/strong> da <a href=\"http:\/\/www.procon.sp.gov.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Funda\u00e7\u00e3o Procon-SP<\/strong><\/a> poucas horas ap\u00f3s o an\u00fancio no site. A carta exige que a empresa apresente as <strong>provid\u00eancias<\/strong> a serem tomadas que garantir\u00e3o os <strong>direitos dos consumidores<\/strong>, forne\u00e7a a quantidade de compradores que ainda n\u00e3o tiveram seus produtos entregues e qual ser\u00e1 o <strong>prazo<\/strong> para que todos os produtos adquiridos cheguem ao destino.<!--more--><\/p>\n<p>A empresa j\u00e1 havia dado alguns <strong>sinais<\/strong> de que n\u00e3o iria se sustentar <strong>on-line<\/strong> por muito tempo, mas a decis\u00e3o de fechar as portas em plena \u00e9poca de aquecimento no setor varejista impressiona pela <strong>aud\u00e1cia<\/strong>.<\/p>\n<p>No mesmo per\u00edodo do ano passado outros varejistas on-line \u2013 como <a href=\"http:\/\/www.walmart.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Walmart<\/strong><\/a> e <a href=\"http:\/\/www.pontofrio.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Pontofrio<\/strong><\/a> \u2013 tiveram problemas com <strong>estoque<\/strong> e <strong>prazos,<\/strong> mas nada que pudesse ocasionar o encerramento de atividades.<\/p>\n<p>Nos \u00faltimos tr\u00eas anos, a loja virtual Carrefour n\u00e3o fez o mesmo sucesso que suas unidades f\u00edsicas e ficou fora do ranking dos<strong> 20 maiores e-commerce do Pa\u00eds<\/strong>. O site <a href=\"http:\/\/www.reclameaqui.com.br\/indices\/18543\/carrefour-loja-virtual\/\" target=\"_blank\" rel=\"noopener\"><strong>ReclameAqui<\/strong><\/a> registrou mais de <strong>8 mil<\/strong> reclama\u00e7\u00f5es nos \u00faltimos 12 meses e <strong>72,4%<\/strong> delas foram solucionadas, mas a experi\u00eancia de compra foi t\u00e3o <strong>ruim<\/strong> para o consumidor que apenas <strong>34,4%<\/strong> deles afirmam que voltariam a fazer neg\u00f3cios com a loja on-line.<\/p>\n<p>Com mais de <strong>47 milh\u00f5es<\/strong> de consumidores on-line no Brasil e em \u00e9poca de economia aquecida, a decis\u00e3o do Carrefour <strong>chama aten\u00e7\u00e3o<\/strong> n\u00e3o s\u00f3 de <strong>compradores<\/strong>, mas tamb\u00e9m de outras <strong>empresas<\/strong> do mercado de <strong>e-commerce<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/logos-famosas-mensagens-por-tras-delas\/\">Logomarcas famosas: as mensagens que est\u00e3o por tr\u00e1s delas<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na mesma semana que a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/amazon-inaugura-loja-virtual-brasil\/\">Amazon<\/a>\u00a0<\/strong>inaugurou sua loja on-line no <strong>Brasil<\/strong>, o <strong>Grupo Carrefour<\/strong> anunciou a <strong>suspens\u00e3o<\/strong> de suas atividades de <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/e-commerce\/\"><strong>e-commerce<\/strong><\/a> depois de tr\u00eas anos.<\/p>\n<p>Em carta divulgada no <a href=\"http:\/\/www.carrefour.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>site oficial<\/strong><\/a> da empresa, o Grupo comunica que a decis\u00e3o faz parte de um plano de <strong>reestrutura\u00e7\u00e3o<\/strong> que foi adotado h\u00e1 mais de dois anos. \u201cO <strong>Grupo Carrefour Brasil<\/strong> ressalta seu compromisso com os mais de <strong>25 milh\u00f5es<\/strong> de consumidores que atende mensalmente e honrar\u00e1 com todas as entregas de produtos referentes \u00e0s compras realizadas no site, bem como demais suportes que seus clientes venham a precisar\u201d, comunica a carta.<\/p>\n<p>Mesmo com a afirma\u00e7\u00e3o de que cumpriria os prazos e as entregas de produtos, a companhia francesa recebeu uma <strong>notifica\u00e7\u00e3o<\/strong> da <a href=\"http:\/\/www.procon.sp.gov.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Funda\u00e7\u00e3o Procon-SP<\/strong><\/a> poucas horas ap\u00f3s o an\u00fancio no site. A carta exige que a empresa apresente as <strong>provid\u00eancias<\/strong> a serem tomadas que garantir\u00e3o os <strong>direitos dos consumidores<\/strong>, forne\u00e7a a quantidade de compradores que ainda n\u00e3o tiveram seus produtos entregues e qual ser\u00e1 o <strong>prazo<\/strong> para que todos os produtos adquiridos cheguem ao destino.<\/p>\n","protected":false},"author":1,"featured_media":10243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1107,294,1110,1109],"class_list":["post-10241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-compras-on-line","tag-e-commerce","tag-loja-virtual","tag-lojas-virtuais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour encerra atividades on-line - Magic Blog<\/title>\n<meta name=\"description\" content=\"Em pleno mercado aquecido com as vendas de fim de ano, o Grupo Carrefour decide por fechar as atividades on-line em meio \u00e0 insatisfa\u00e7\u00e3o de clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/carrefour-encerra-atividades-online\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour encerra atividades on-line - 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