{"id":10343,"date":"2013-01-08T08:37:52","date_gmt":"2013-01-08T10:37:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10343"},"modified":"2026-01-20T15:20:01","modified_gmt":"2026-01-20T18:20:01","slug":"fiascos-internet-tecnologia-2012","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/fiascos-internet-tecnologia-2012\/","title":{"rendered":"Os fiascos no ramo da internet e da tecnologia em 2012"},"content":{"rendered":"<p>Muita coisa boa aconteceu no setor de<strong> internet e tecnologia<\/strong> em <strong>2012<\/strong>: das vendas recorde do smartphone <strong>Samsung Galaxy S III<\/strong> ao lan\u00e7amento do <strong>Nintendo WiiU<\/strong> e do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/windows-8-aposta-microsoft\/\">Windows 8<\/a><\/strong>, passando pelo sucesso das startups financiadas por <strong><a href=\"https:\/\/www.redemagic.com\/blog\/crowdfunding\/\">crowdfunding<\/a><\/strong> e pela chegada de diversos servi\u00e7os estrangeiros ao Brasil, como <strong>iTunes Store<\/strong>, <strong>Netflix<\/strong>, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/amazon-inaugura-loja-virtual-brasil\/\">Amazon<\/a><\/strong> e <strong>Steam<\/strong>. Mas nem tudo deu certo. Confira alguns dos maiores <strong>fiascos tech<\/strong> do ano:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li><strong>Zynga compra Draw Something<\/strong>: criado pela empresa <strong><a href=\"http:\/\/omgpop.com\/\" target=\"_blank\" rel=\"noopener\">OMGPOP<\/a><\/strong>, o aplicativo de desenho com vers\u00f5es para <strong><a href=\"https:\/\/www.redemagic.com\/blog\/android-melhor-que-iphone\/\">iOS e Android<\/a><\/strong> se tornou, apoiado pelo <strong><a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong>, bastante popular em 2012. Tanto que chamou aten\u00e7\u00e3o da Zynga, criadora de <strong>Farmville e Cityville<\/strong>, que comprou o jogo por US$180 milh\u00f5es. Uma p\u00e9ssima compra. Logo no primeiro m\u00eas ap\u00f3s a venda, o game perdeu <strong>1\/3<\/strong> de seus usu\u00e1rios di\u00e1rios na internet.<\/li>\n<\/ul>\n<ul>\n<li><a href=\"https:\/\/www.redemagic.com\/blog\/surface-tablet-microsoft\/\"><strong>Microsoft Surface RT<\/strong><\/a>: a febre dos <strong><a href=\"https:\/\/www.redemagic.com\/blog\/quarta-geracao-ipad\/\">tablets<\/a><\/strong> j\u00e1 se espalhou pelo mundo faz tempo e a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/as-aquisicoes-milionarias-da-microsoft\/\">Microsoft<\/a><\/strong> precisou de dois anos e meio para finalmente entrar na briga. E, quando o fez, n\u00e3o agradou. Conhecido como \u201c<strong>o tablet Windows que n\u00e3o roda Windows<\/strong>\u201d, o produto simplesmente n\u00e3o roda a maior parte dos aplicativos feitos para a plataforma da Microsoft, o que seria um atrativo para o tablet que \u00e9 t\u00e3o caro quanto um <strong>iPad<\/strong>, mas muito menos funcional. Para piorar, <strong>Oprah Winfrey<\/strong> (garota-propaganda paga pela companhia), ao tweetar que tinha comprado 12 Surfaces RT para dar de presente de Natal para os amigos, usou o app do <strong>Twitter<\/strong> para iPad.<\/li>\n<\/ul>\n<ul>\n<li><strong>Mapas da Apple<\/strong>: errar \u00e9 humano e, como qualquer outra empresa, a Apple tamb\u00e9m comete alguns <strong><a href=\"https:\/\/www.redemagic.com\/blog\/ios-6-reclamacoes-e-falhas\/\">equ\u00edvocos<\/a><\/strong>. Mas raramente um como este. Substituir o <strong>Google Maps<\/strong> por um servi\u00e7o de mapas pr\u00f3prio acabou se mostrando uma p\u00e9ssima ideia. O <strong>Apple Maps<\/strong> foi lan\u00e7ado antes de estar pronto e, de t\u00e3o ruim, virou piada. A solu\u00e7\u00e3o do problema, de certa forma, veio no fim do ano, com o retorno do Google Maps ao iOS em forma de <strong>aplicativo<\/strong>.<\/li>\n<\/ul>\n<ul>\n<li><strong>Fechamento do Megaupload<\/strong>: o alem\u00e3o Kim \u201cDotcom\u201d Schmitz ficou rico com o site <strong>Megaupload<\/strong>, no qual qualquer pessoa podia hospedar e compartilhar todo tipo de arquivo \u00ad\u2013 inclusive <strong>coisas pirateadas<\/strong>. A marca era forte e, em seu auge, o site respondia por<strong> 4%<\/strong> de todo o tr\u00e1fego da internet (<strong>11% no Brasil<\/strong>). Mas os executivos donos dos <strong><a href=\"https:\/\/www.redemagic.com\/blog\/sopa-e-pipa\/\">direitos autorais<\/a><\/strong> supostamente infringidos pelo site n\u00e3o gostavam nada disso e convenceram o <strong>FBI<\/strong> a montar uma opera\u00e7\u00e3o para prender Schmitz. O site saiu do ar e hoje seu criador responde a um processo na <strong>justi\u00e7a<\/strong>. No desenvolvimento do caso, por\u00e9m, arquivos de muita gente inocente foram destru\u00eddos.<\/li>\n<\/ul>\n<ul>\n<li><strong>Facebook no mercado de a\u00e7\u00f5es<\/strong>: foi a maior oferta p\u00fablica de a\u00e7\u00f5es na hist\u00f3ria da internet, com o valor de mercado come\u00e7ando no patamar dos <strong>US$104 bilh\u00f5es<\/strong>. Mas em apenas <strong>tr\u00eas meses<\/strong> o valor caiu pela metade. O resultado foi que bilh\u00f5es de d\u00f3lares foram perdidos pelos que se apressaram na compra. E com isso a marca <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=facebook\">Facebook<\/a><\/strong> ficou bastante arranhada.<\/li>\n<\/ul>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/melhores-doodles-2012\/\">Os melhores Google Doodles de 2012<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muita coisa boa aconteceu no setor de<strong> internet e tecnologia<\/strong> em <strong>2012<\/strong>: das vendas recorde do smartphone <strong>Samsung Galaxy S III<\/strong> ao lan\u00e7amento do <strong>Nintendo WiiU<\/strong> e do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/windows-8-aposta-microsoft\/\">Windows 8<\/a><\/strong>, passando pelo sucesso das startups financiadas por <strong><a href=\"https:\/\/www.redemagic.com\/blog\/crowdfunding\/\">crowdfunding<\/a><\/strong> e pela chegada de diversos servi\u00e7os estrangeiros ao Brasil, como <strong>iTunes Store<\/strong>, <strong>Netflix<\/strong>, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/amazon-inaugura-loja-virtual-brasil\/\">Amazon<\/a><\/strong> e <strong>Steam<\/strong>. Mas nem tudo deu certo. Confira alguns dos maiores <strong>fiascos tech<\/strong> do ano:<\/p>\n","protected":false},"author":1,"featured_media":10344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1749,1766,299,1187],"class_list":["post-10343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-internet-2","tag-tecnologia-2","tag-tecnologia-digital","tag-tendencias-2012"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os fiascos no ramo da internet e da tecnologia em 2012<\/title>\n<meta name=\"description\" content=\"Muita coisa boa aconteceu no setor de internet e tecnologia em 2012, mas nem tudo deu t\u00e3o certo assim. 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