{"id":10470,"date":"2013-01-17T11:04:22","date_gmt":"2013-01-17T13:04:22","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10470"},"modified":"2024-08-06T17:23:44","modified_gmt":"2024-08-06T20:23:44","slug":"iphone-5-tem-baixa-demanda","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/iphone-5-tem-baixa-demanda\/","title":{"rendered":"iPhone 5 tem baixa demanda"},"content":{"rendered":"<p>Nesta segunda (14) o jornal japon\u00eas <strong><em><a href=\"http:\/\/e.nikkei.com\/e\/fr\/freetop.aspx\" target=\"_blank\" rel=\"noopener\">Nikkei<\/a>\u00a0<\/em><\/strong>publicou uma not\u00edcia que deixou os investidores da ma\u00e7\u00e3 em alerta: a Apple <strong>reduziu<\/strong> os pedidos de telas de LCD e outros componentes usados na produ\u00e7\u00e3o do <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/iphone\/\"><strong>iPhone 5<\/strong><\/a> diante da baixa demanda do produto.<!--more--><\/p>\n<p>A empresa fundada por <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/steve-jobs\/\"><strong>Steve Jobs<\/strong><\/a> pediu para seus fornecedores \u2013 <strong><a href=\"http:\/\/www.j-display.com\/english\/index.html\" target=\"_blank\" rel=\"noopener\">Japan Display<\/a><\/strong>, <a href=\"http:\/\/www.sharpbr.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Sharp<\/strong><\/a> e <a href=\"http:\/\/www.lgdisplay.com\/\" target=\"_blank\" rel=\"noopener\"><strong>LG Display<\/strong><\/a> \u2013 que reduzam para cerca de <strong>50%<\/strong> o fornecimento das telas, que chegou a <strong>65 milh\u00f5es<\/strong> no primeiro trimestre.<\/p>\n<p>A informa\u00e7\u00e3o comprova afirma\u00e7\u00f5es de analistas que dizem que as vendas da \u00faltima gera\u00e7\u00e3o do smartphone mais famoso do mundo <strong>n\u00e3o <\/strong>est\u00e3o sendo <strong>t\u00e3o fortes<\/strong> como o esperado. O <strong>mercado<\/strong> mundial tem sido \u201ctomado\u201d pelas rivais asi\u00e1ticas <a href=\"http:\/\/www.samsung.com\/br\/#latest-home\" target=\"_blank\" rel=\"noopener\"><strong>Samsung<\/strong><\/a> (Coreia do Sul), <a href=\"http:\/\/www.huawei.com\/br\/\" target=\"_blank\" rel=\"noopener\"><strong>Huawei Technologies<\/strong><\/a> e <a href=\"http:\/\/www.ztebrasil.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>ZTE<\/strong><\/a> (ambas chinesas).<\/p>\n<p>Um fator que pode ser apontado como <strong>causador<\/strong> da baixa demanda de vendas \u00e9 a prefer\u00eancia dos mais <strong>jovens<\/strong> por aparelhos <strong>Samsung<\/strong>\u00a0<strong>Galaxy<\/strong>,\u00a0informa\u00e7\u00e3o levantada pela empresa de consultoria <strong>Buzz Marketing<\/strong>.<\/p>\n<p>Segundo a pesquisa, uma das raz\u00f5es da <strong>impopularidade<\/strong> da Apple entre os adolescentes est\u00e1 no fato de os pais preferirem justamente os telefones criados por Steve Jobs. Quando um pai ou uma m\u00e3e compra um aparelho da <strong>\u00faltima<\/strong> <strong>gera\u00e7\u00e3o<\/strong> da ma\u00e7\u00e3, passa o anterior ao filho. Isso gera uma sensa\u00e7\u00e3o de <strong>aparelho defasado<\/strong>, o que contribui para que os mais novos optem por aparelhos sul-coreanos.<\/p>\n<p>Outra causa levantada \u00e9 a falta de <strong>inova\u00e7\u00f5es<\/strong> <strong>not\u00e1veis<\/strong> entre as gera\u00e7\u00f5es dos aparelhos da companhia norte-americana. Enquanto a Samsung lan\u00e7a aparelhos com <strong>diferen\u00e7as expressivas<\/strong> em rela\u00e7\u00e3o ao modelo anterior, a Apple tem feito apenas mudan\u00e7as pequenas como tamanho, peso ou algumas configura\u00e7\u00f5es de hardware e software. Mudan\u00e7as <strong>sutis demais<\/strong> para os olhos dos mais jovens.<\/p>\n<h4><strong>Samsung em festa<\/strong><\/h4>\n<p>No mesmo dia em que o jornal nip\u00f4nico publicou a mat\u00e9ria sobre a Apple, a Samsung anunciou que <strong>bateu<\/strong> a marca dos <strong>100 milh\u00f5es<\/strong> de aparelhos da linha <strong>Galaxy S<\/strong> vendidos, sendo o mais recente o Galaxy S III.<\/p>\n<p>Segundo a empresa sul-coreana, <strong>40 milh\u00f5es<\/strong> de aparelhos da \u00faltima gera\u00e7\u00e3o foram vendidos em apenas sete meses. Seu antecessor precisou de 20 meses para chegar \u00e0 mesma marca.<\/p>\n<p>Para compara\u00e7\u00e3o, a Apple j\u00e1 vendeu <strong>250 milh\u00f5es<\/strong> de <strong>iPhones<\/strong> desde o lan\u00e7amento do primeiro, em <strong>junho de 2007<\/strong>. J\u00e1 a Samsung lan\u00e7ou o seu primeiro <strong>Galaxy S<\/strong> em <strong>maio de 2010<\/strong> e em menos de tr\u00eas anos alcan\u00e7ou a casa dos <strong>100 milh\u00f5es<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/o-android-e-a-soberania-da-google\/\">O Android e a soberania do Google<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesta segunda (14) o jornal japon\u00eas <strong><em><a href=\"http:\/\/e.nikkei.com\/e\/fr\/freetop.aspx\" target=\"_blank\" rel=\"noopener\">Nikkei<\/a>\u00a0<\/em><\/strong>publicou uma not\u00edcia que deixou os investidores da ma\u00e7\u00e3 em alerta: a Apple <strong>reduziu<\/strong> os pedidos de telas de LCD e outros componentes usados na produ\u00e7\u00e3o do <a href=\"https:\/\/www.redemagic.com\/blog\/tag\/iphone\/\"><strong>iPhone 5<\/strong><\/a> diante da baixa demanda do produto.<\/p>\n","protected":false},"author":1,"featured_media":10483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[481,318,362,483],"class_list":["post-10470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-apple","tag-iphone","tag-smartphones","tag-steve-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>iPhone 5 tem baixa demanda<\/title>\n<meta name=\"description\" content=\"iPhone 5 tem vendas abaixo do esperado, perdendo clientes enquanto a Samsung comemora o sucesso da linha Galaxy S, ultrapassando a casa dos milh\u00f5es vendidos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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