{"id":10722,"date":"2013-02-04T10:29:26","date_gmt":"2013-02-04T12:29:26","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10722"},"modified":"2024-08-06T17:21:01","modified_gmt":"2024-08-06T20:21:01","slug":"ainda-e-tempo-para-blackberry","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/ainda-e-tempo-para-blackberry\/","title":{"rendered":"Ainda \u00e9 tempo para a BlackBerry?"},"content":{"rendered":"<p>Muitos podem concordar que, desde que surgiu at\u00e9 a atual era dos games e da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=tecnologia\">tecnologia<\/a><\/strong> faciltada, os <strong>Blackberries<\/strong> sempre foram ferramentas para <strong>homens<\/strong>, n\u00e3o para meninos. Criados para <strong>empres\u00e1rios<\/strong> e businessmen, os primeiros aparelhos (RIM 957) apenas conseguiam enviar e receber <strong>e-mails<\/strong>, n\u00e3o eram capazes de realizar chamadas. Mas isso j\u00e1 foi suficiente para conquistar centenas de pessoas que n\u00e3o conseguiam se desligar de <strong>tarefas<\/strong> e planilhas de trabalho.<!--more-->O primeiro <strong>smartphone<\/strong> de verdade (7230) produzido pela <strong>Research in Motion<\/strong> demorou tr\u00eas anos ap\u00f3s o lan\u00e7amento do RIM 957 para chegar aos usu\u00e1rios, com <strong>display colorido<\/strong> e mantendo o famoso teclado <strong>QWERTY<\/strong>, mais uma das fortes caracter\u00edsticas da linha. J\u00e1 era poss\u00edvel ent\u00e3o, supervisionar e-mails, mensagens instant\u00e2neas e fazer <strong>liga\u00e7\u00f5es<\/strong>. Melhor que isso n\u00e3o poderia ficar.<\/p>\n<p>Entretanto, nesse meio tempo alguns <strong>concorrentes<\/strong> foram aparecendo. O principal deles, o <strong>iPhone<\/strong>, al\u00e9m de disponibilizar as mesmas fun\u00e7\u00f5es, ainda era <strong>bonito e divertido<\/strong>. Infelizmente, a <strong>RIM<\/strong> n\u00e3o percebeu o risco que corria e continuou fabricando seus smartphones especificamente para um p\u00fablico-alvo: os<strong> homens de neg\u00f3cios<\/strong>. Durante certo tempo, ter um <a href=\"http:\/\/br.blackberry.com\/\" target=\"_blank\" rel=\"noopener\"><strong>BlackBerry<\/strong><\/a> era sin\u00f4nimo de vida empresarial agitada e bem-sucedida, enquanto os smartphones modernos passavam de m\u00e3o em m\u00e3o entre os jovens, chegando novamente \u00e0 <strong>m\u00e1xima<\/strong> do in\u00edcio do texto.<\/p>\n<p>Os smartphones foram evoluindo, com <strong>aplicativos<\/strong> e centenas de pequenas mudan\u00e7as que come\u00e7aram a chamar aten\u00e7\u00e3o mesmo dos mais crescidinhos, o que come\u00e7ou a cavar o buraco em que a RIM se meteu, esquecendo-se de acatar \u00e0s <strong>mudan\u00e7as<\/strong> que o mercado apresentava e os consumidores adquiriam com cada vez mais <strong>voracidade<\/strong>.<\/p>\n<p>Atualmente, enfrentando grandes concorrentes como <strong>Apple<\/strong>, <strong>Nokia<\/strong> e <strong>Samsung<\/strong>, a RIM decidiu mudar de nome e entrar de cabe\u00e7a na disputa por um lugar ao sol, rebatizando-se com o nome que a consagrou: <strong>BlackBerry<\/strong>. Para reconquistar usu\u00e1rios, lan\u00e7ou dois novos aparelhos; <strong>Z10<\/strong> e <strong>Q10<\/strong>, para agradar os f\u00e3s de <strong>touchscreen<\/strong> e os apreciadores do aclamado teclado <strong>QWERTY<\/strong>, respectivamente.<\/p>\n<p>A aposta da <strong>BlackBerry<\/strong>, al\u00e9m dos novos aparelhos, \u00e9 o sistema operacional <strong>BB10<\/strong>, pronto para brigar com <strong><a href=\"https:\/\/www.redemagic.com\/blog\/o-android-e-a-soberania-da-google\/\">Android<\/a><\/strong>, <strong>Windows Phone<\/strong> e <strong>iOS<\/strong>. O ponto principal a ser oferecido ao usu\u00e1rio \u00e9 a <strong>facilidade<\/strong> de navega\u00e7\u00e3o entre aplicativos em funcionamento sem que as atividades deles sejam interrompidas. H\u00e1 tamb\u00e9m a possibilidade de dividir as tarefas e os documentos entre <strong>empresariais e pessoais<\/strong>.<\/p>\n<p>Ser\u00e1 que as novas <strong>mudan\u00e7as<\/strong> ser\u00e3o suficientes para <strong>emplacar<\/strong> as vendas e ressuscitar a <strong>BlackBerry<\/strong>? Ou ser\u00e1 que ela ter\u00e1 de se render e pedir <strong>ajuda<\/strong> de sistemas operacionais mais populares e a cria\u00e7\u00e3o de programas e aplicativos que a tornem <strong>inovadora e irresist\u00edvel<\/strong>?<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet-tao-rapida-quanto-deveria\/\">Sua internet \u00e9 t\u00e3o r\u00e1pida quanto deveria?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitos podem concordar que, desde que surgiu at\u00e9 a atual era dos games e da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/?s=tecnologia\">tecnologia<\/a><\/strong> faciltada, os <strong>Blackberries<\/strong> sempre foram ferramentas para <strong>homens<\/strong>, n\u00e3o para meninos. Criados para <strong>empres\u00e1rios<\/strong> e businessmen, os primeiros aparelhos (RIM 957) apenas conseguiam enviar e receber <strong>e-mails<\/strong>, n\u00e3o eram capazes de realizar chamadas. Mas isso j\u00e1 foi suficiente para conquistar centenas de pessoas que n\u00e3o conseguiam se desligar de <strong>tarefas<\/strong> e planilhas de trabalho.<\/p>\n","protected":false},"author":1,"featured_media":10724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[365],"class_list":["post-10722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blackberry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ainda \u00e9 tempo para a Blackberry?<\/title>\n<meta name=\"description\" content=\"Research in Motion muda nome para Blackberry e lan\u00e7a dois novos aparelhos: Z10 e Q10, na tentativa de recuperar usu\u00e1rios e voltar ao mercado competitivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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