{"id":10881,"date":"2013-02-14T08:40:59","date_gmt":"2013-02-14T10:40:59","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=10881"},"modified":"2026-01-20T15:18:11","modified_gmt":"2026-01-20T18:18:11","slug":"e-commerce-cresce-no-brasil","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/","title":{"rendered":"E-commerce no Brasil cresce 29% e fatura mais de R$ 24 bilh\u00f5es em 2012"},"content":{"rendered":"<p style=\"text-align: left;\">\n<p>O <strong>Brasil<\/strong> vivencia um cen\u00e1rio bastante <strong>promissor<\/strong> no que diz respeito \u00e0 presen\u00e7a on-line, n\u00e3o somente por ser um dos pa\u00edses com o maior tempo de uso da internet no mundo, mas tamb\u00e9m por aproveitar o <strong>ambiente<\/strong> como local para investimentos. Entre as tantas possibilidades existentes, o\u00a0<strong>e-commerce<\/strong>\u00a0passou a fazer parte do comportamento dos<strong> internautas<\/strong>.<\/p>\n<p><!--more-->Em compara\u00e7\u00e3o com<strong> 2011<\/strong>, as vendas via internet tiveram alta de <strong>29%<\/strong>, totalizando mais de <strong>24 bilh\u00f5es de reais<\/strong>. No mundo todo, o setor de <strong>e-commerce<\/strong> alcan\u00e7ou a in\u00e9dita marca de <strong>1 trilh\u00e3o de d\u00f3lares<\/strong>, com os Estados Unidos na lideran\u00e7a do ranking. Hoje, o<strong> Brasil<\/strong> ocupa a <strong>s\u00e9tima posi\u00e7\u00e3o<\/strong>, com participa\u00e7\u00e3o de <strong>3%<\/strong> no movimento mundial de vendas na internet, mas nas proje\u00e7\u00f5es da T Index, da consultoria italiana Translated, at\u00e9 2016 o Pa\u00eds deve ocupar o <strong>quarto<\/strong> lugar no ranking mundial de com\u00e9rcio eletr\u00f4nico.<\/p>\n<p>Normalmente nas lojas f\u00edsicas as <strong>facilidades<\/strong> para realizar compras e os pre\u00e7os s\u00e3o menores, chamam aten\u00e7\u00e3o e atraem cada vez mais novos <strong>consumidores<\/strong>. Segundo dados da ABComm, <strong>9 milh\u00f5es<\/strong> de brasileiros realizaram sua primeira compra on-line em <strong>2012<\/strong>, com maior <strong>procura<\/strong> por vestu\u00e1rio, acess\u00f3rios, cosm\u00e9ticos e eletrodom\u00e9sticos.<\/p>\n<p>No entanto, al\u00e9m de um meio para comprar, a internet tamb\u00e9m \u00e9 um espa\u00e7o para <strong>expor<\/strong> os problemas enfrentados pelos consumidores, com um aumento no n\u00famero de reclama\u00e7\u00f5es. Entre as 20 empresas mais reclamadas no site <a href=\"http:\/\/www.reclameaqui.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>ReclameAqui<\/strong><\/a>, sete delas s\u00e3o de e-commerce, com <strong>Ricardo Eletro<\/strong> e<strong> Lojas Americanas<\/strong> entre as mais citadas.<\/p>\n<p>Com maior acesso \u00e0<strong> tecnologia<\/strong>, a desconfian\u00e7a, que antes era um dos fatores primordiais para quem tinha internet, hoje j\u00e1 n\u00e3o pesa tanto assim, pois com a populariza\u00e7\u00e3o do meio houve uma nova conscientiza\u00e7\u00e3o nas compras on-line. O consumidor passou a ser mais <strong>cuidadoso<\/strong> na hora do fechamento do <strong>neg\u00f3cio<\/strong>. Mesmo assim, \u00e9 preciso tomar cuidado ao divulgar informa\u00e7\u00f5es pessoais. Procure sites confi\u00e1veis e verifique a reputa\u00e7\u00e3o dos vendedores antes de negociar pela <strong>internet<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-cartao-de-presentes\/\">Facebook lan\u00e7a cart\u00e3o para presentes<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\">\n<p>O <strong>Brasil<\/strong> vivencia um cen\u00e1rio bastante <strong>promissor<\/strong> no que diz respeito \u00e0 presen\u00e7a on-line, n\u00e3o somente por ser um dos pa\u00edses com o maior tempo de uso da internet no mundo, mas tamb\u00e9m por aproveitar o <strong>ambiente<\/strong> como local para investimentos. Entre as tantas possibilidades existentes, o\u00a0<strong>e-commerce<\/strong>\u00a0passou a fazer parte do comportamento dos<strong> internautas<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1787,1786,294,39],"class_list":["post-10881","post","type-post","status-publish","format-standard","hentry","category-internet","category-tecnologia","tag-brasil","tag-compras-online","tag-e-commerce","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-commerce cresce no Brasil - Magic Blog<\/title>\n<meta name=\"description\" content=\"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce cresce no Brasil - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-14T10:40:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T18:18:11+00:00\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"E-commerce no Brasil cresce 29% e fatura mais de R$ 24 bilh\u00f5es em 2012\",\"datePublished\":\"2013-02-14T10:40:59+00:00\",\"dateModified\":\"2026-01-20T18:18:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/\"},\"wordCount\":366,\"commentCount\":5,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"keywords\":[\"brasil\",\"compras online\",\"E-commerce\",\"Web\"],\"articleSection\":[\"Internet\",\"Tecnologia\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/\",\"name\":\"E-commerce cresce no Brasil - Magic Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"datePublished\":\"2013-02-14T10:40:59+00:00\",\"dateModified\":\"2026-01-20T18:18:11+00:00\",\"description\":\"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.\",\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/tecnologia\\\/e-commerce-cresce-no-brasil\\\/\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"name\":\"Rede Magic\",\"description\":\"Ag\u00eancia de Total Marketing\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\",\"name\":\"Rede Magic\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"contentUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Logo-RedeMagic.png\",\"width\":660,\"height\":440,\"caption\":\"Rede Magic\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/web.facebook.com\\\/RedeMagic\",\"https:\\\/\\\/www.instagram.com\\\/redemagic\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/redemagic\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\",\"name\":\"Magic Web Design\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g\",\"caption\":\"Magic Web Design\"},\"sameAs\":[\"http:\\\/\\\/www.magicwebdesign.com.br\"],\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-commerce cresce no Brasil - Magic Blog","description":"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/","og_locale":"pt_BR","og_type":"article","og_title":"E-commerce cresce no Brasil - Magic Blog","og_description":"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.","og_url":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/","og_site_name":"Rede Magic","article_publisher":"https:\/\/web.facebook.com\/RedeMagic","article_published_time":"2013-02-14T10:40:59+00:00","article_modified_time":"2026-01-20T18:18:11+00:00","author":"Magic Web Design","twitter_misc":{"Escrito por":"Magic Web Design","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/#article","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/"},"author":{"name":"Magic Web Design","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c"},"headline":"E-commerce no Brasil cresce 29% e fatura mais de R$ 24 bilh\u00f5es em 2012","datePublished":"2013-02-14T10:40:59+00:00","dateModified":"2026-01-20T18:18:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/"},"wordCount":366,"commentCount":5,"publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"keywords":["brasil","compras online","E-commerce","Web"],"articleSection":["Internet","Tecnologia"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/","url":"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/","name":"E-commerce cresce no Brasil - Magic Blog","isPartOf":{"@id":"https:\/\/www.redemagic.com\/blog\/#website"},"datePublished":"2013-02-14T10:40:59+00:00","dateModified":"2026-01-20T18:18:11+00:00","description":"O e-commerce passou a fazer parte do comportamento dos internautas, principalmente do brasileiro, que passou a comprar mais na internet.","inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.redemagic.com\/blog\/tecnologia\/e-commerce-cresce-no-brasil\/"]}]},{"@type":"WebSite","@id":"https:\/\/www.redemagic.com\/blog\/#website","url":"https:\/\/www.redemagic.com\/blog\/","name":"Rede Magic","description":"Ag\u00eancia de Total Marketing","publisher":{"@id":"https:\/\/www.redemagic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.redemagic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/www.redemagic.com\/blog\/#organization","name":"Rede Magic","url":"https:\/\/www.redemagic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","contentUrl":"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2025\/02\/Logo-RedeMagic.png","width":660,"height":440,"caption":"Rede Magic"},"image":{"@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/web.facebook.com\/RedeMagic","https:\/\/www.instagram.com\/redemagic\/","https:\/\/www.linkedin.com\/company\/redemagic"]},{"@type":"Person","@id":"https:\/\/www.redemagic.com\/blog\/#\/schema\/person\/ff94b5005a102b977d5e9847930aac3c","name":"Magic Web Design","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe38d590fcf82dfb6f7759031dbc772a10851578866099e7a0846ff832d6131?s=96&d=mm&r=g","caption":"Magic Web Design"},"sameAs":["http:\/\/www.magicwebdesign.com.br"],"url":"https:\/\/www.redemagic.com\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/10881","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/comments?post=10881"}],"version-history":[{"count":18,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/10881\/revisions"}],"predecessor-version":[{"id":26139,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/posts\/10881\/revisions\/26139"}],"wp:attachment":[{"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/media?parent=10881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/categories?post=10881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.redemagic.com\/blog\/wp-json\/wp\/v2\/tags?post=10881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}