{"id":11604,"date":"2013-03-27T13:21:20","date_gmt":"2013-03-27T16:21:20","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=11604"},"modified":"2026-01-20T14:42:40","modified_gmt":"2026-01-20T17:42:40","slug":"repercussao-bbb13","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/repercussao-bbb13\/","title":{"rendered":"Repercuss\u00e3o da final do BBB 13 nas m\u00eddias sociais"},"content":{"rendered":"<p style=\"text-align: left;\">Ap\u00f3s 78 dias de confinamento, na ter\u00e7a-feira (26) foi escolhido o grande vencedor da 13\u00aa edi\u00e7\u00e3o do reality show <a title=\"Big Brother Brasil\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>Big Brother Brasil<\/strong><\/a>, popularmente conhecido como <strong>BBB 13<\/strong>.<\/p>\n<p style=\"text-align: left;\">A advogada <a title=\"Fernanda Keulla\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/fernanda\/\" target=\"_blank\" rel=\"noopener\"><strong>Fernanda Keulla<\/strong><\/a> foi a grande campe\u00e3 da edi\u00e7\u00e3o, desbancando o casal formado pelo ga\u00facho <a title=\"Nasser\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/nasser\/?utm_source=twitter&amp;utm_medium=social&amp;utm_campaign=bbb\" target=\"_blank\" rel=\"noopener\"><strong>Nasser<\/strong><\/a> e pela paranaense <a title=\"Andressa\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/andressa\/\" target=\"_blank\" rel=\"noopener\"><strong>Andressa<\/strong><\/a>. A mineira, que conquistou <strong>62,79% dos votos<\/strong>, recebeu uma bolada de <strong>R$ 1,5 milh\u00e3o<\/strong> e entrou para o seleto time dos milion\u00e1rios brasileiros. Nasser, que conquistou o segundo lugar, recebeu 28,29% dos votos e um pr\u00eamio de R$ 150 mil, enquanto o terceiro lugar ficou para Andressa, que levou para casa uma quantia de R$ 50 mil com 8,82% dos votos.<\/p>\n<p style=\"text-align: left;\"><!--more-->A final do reality show obteve grande<strong> repercuss\u00e3o na internet<\/strong>, por\u00e9m, menor se comparada \u00e0s <strong>edi\u00e7\u00f5es anteriores. <\/strong>Apesar disso, a\u00a0proximidade cada vez mais crescente entre a <strong>TV<\/strong> e as <strong>m\u00eddias sociais<\/strong> vem sendo observada em diversos estudos, entre eles um\u00a0desenvolvido pela consultoria E.life, que afirma que a programa\u00e7\u00e3o da TV influencia &#8211; direta ou indiretamente &#8211; cerca de <strong>40%<\/strong> dos assuntos que chegam aos <strong>Trending Topics<\/strong> do <strong>Twitter<\/strong> no Brasil, fazendo que a m\u00eddia social seja chamada de <strong>Segunda Tela<\/strong>. Diferentemente do que se l\u00ea sobre a queda do uso do Twitter, quando se trata de assuntos relacionados \u00e0 TV, o uso da plataforma \u00e9 crescente. O incentivo que alguns <strong>programas de TV<\/strong> &#8211; como o <strong>Big Brother Brasil<\/strong> &#8211; d\u00e3o \u00e0 intera\u00e7\u00e3o nas m\u00eddias sociais, atrav\u00e9s do uso de <strong>hashtags<\/strong> ou <strong>men\u00e7\u00f5es<\/strong>, contribui para esse crescimento.<\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong>No <strong><a title=\"Twitter\" href=\"https:\/\/twitter.com\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/strong>, a hashtag <strong>#BBB13<\/strong> reuniu quase <strong>10 mil men\u00e7\u00f5es<\/strong> no \u00faltimo dia, tanto de portais de grande repercuss\u00e3o nacional e internacional como de f\u00e3s que acompanharam a final da 13\u00aa edi\u00e7\u00e3o do programa. Tweets com a hashtag e o nome da campe\u00e3 tamb\u00e9m repercutiram na m\u00eddia social, com mais de <strong>2 mil men\u00e7\u00f5es<\/strong> no per\u00edodo de um dia e mais de <strong>17 mil<\/strong> durante os dias que antecederam a grande final. O apresentador <a title=\"Twitter Pedro Bial\" href=\"https:\/\/twitter.com\/PBiaL\" target=\"_blank\" rel=\"noopener\"><strong>Pedro Bial<\/strong><\/a> foi um dos que usou o <strong>Twitter<\/strong> para demonstrar seu contentamento com a escolha da vencedora, al\u00e9m de comentar sobre a surpresa de Fernanda no momento em que foi revelado o resultado das vota\u00e7\u00f5es. F\u00e3s do programa e portais tamb\u00e9m comentaram a respeito na m\u00eddia social:<\/p>\n<p style=\"text-align: left;\">Al\u00e9m da <strong>repercuss\u00e3o nas m\u00eddias sociais<\/strong>, a grande final do <strong>Big Brother Brasil 13<\/strong> tamb\u00e9m foi disseminada em <strong>blogs<\/strong> e <strong>portais<\/strong> de grande abrang\u00eancia. Aproximadamente <strong>4 mil not\u00edcias<\/strong> sobre o tema foram divulgadas na internet no \u00faltimo dia, compartilhadas por f\u00e3s do programa nas m\u00eddias sociais e visualizadas por milh\u00f5es de pessoas no mundo todo.<\/p>\n<p style=\"text-align: left;\">Houve rumores de que a 13\u00aa edi\u00e7\u00e3o do reality n\u00e3o apresentaria grande <strong>repercuss\u00e3o na internet<\/strong>. Movido por essa ideia, um <strong>estudo<\/strong> apontou o <strong>buzz<\/strong> causado nos cinco primeiros dias do programa. A partir dele, pode-se perceber a pouca repercuss\u00e3o que Fernanda obtinha no<strong> Twitter<\/strong> e <strong><a title=\"Facebook\" href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0<\/strong>no in\u00edcio do programa, com apenas<strong> 3,77%<\/strong> das men\u00e7\u00f5es, enquanto o confinado Kleber Bambam apresentava <strong>30%<\/strong> de um total de <strong>82.541 postagens<\/strong> qualificadas e sem repeti\u00e7\u00e3o.<\/p>\n<p style=\"text-align: left;\">J\u00e1 o\u00a0<strong>Google Trends<\/strong> mostra que nos dias que antecederam a final houve crescimento nas buscas por alguns termos relacionados ao <strong>Big Brother Brasil, <\/strong>tais como<strong> BBB13 <\/strong>e<strong> Fernanda BBB13.<\/strong><\/p>\n<p style=\"text-align: left;\">Por\u00e9m, comparada \u00e0s edi\u00e7\u00f5es anteriores do programa, a 13\u00aa apresentou queda nas buscas por termos como <strong>BBB<\/strong> (azul), <strong>Big Brother Brasil<\/strong> (vermelho) e <strong>final BBB<\/strong> (amarelo)<strong>. <\/strong>O ano que mais apresentou repercuss\u00e3o do programa na internet foi <strong>2010<\/strong>, \u00a0seguido por 2012, que apresentou crescimento com rela\u00e7\u00e3o \u00e0 repercuss\u00e3o de 2011. Em <strong>2013,<\/strong> as buscas por alguns termos atingiram pouco mais da metade que em 2010, o que poderia confirmar as especula\u00e7\u00f5es que surgiram no in\u00edcio do programa a respeito da <strong>queda da audi\u00eancia\u00a0<\/strong>do <strong>BBB13<\/strong> na internet.<\/p>\n<p style=\"text-align: left;\">A repercuss\u00e3o que<strong> Fernanda<\/strong> obteve na internet durante o programa e, principalmente, durante os \u00faltimos dias, pode n\u00e3o demonstrar apenas que a postura e as estrat\u00e9gias adotadas pela participante tiveram boa aceita\u00e7\u00e3o do p\u00fablico, pois a internet \u00e9 um local <strong>democr\u00e1tico<\/strong> e que oferece espa\u00e7o para elogios, mas tamb\u00e9m para cr\u00edticas e sugest\u00f5es, ainda mais quando se trata de <strong>figuras p\u00fablicas<\/strong>.<\/p>\n<p style=\"text-align: left;\">A elevada porcentagem que a mineira obteve no resultado final da 13\u00aa edi\u00e7\u00e3o do <strong>Big Brother Brasil<\/strong>, sendo a segunda maior da hist\u00f3ria do programa,\u00a0pode ou n\u00e3o ser reflexo da repercuss\u00e3o que Fernanda teve na internet durante o confinamento. A \u00fanica coisa que pode-se afirmar no momento \u00e9 a respeito da\u00a0<strong>relev\u00e2ncia <\/strong>da an\u00e1lise do que est\u00e1 sendo falado na internet como forma de prever, ou pelo menos estimar, <strong>comportamentos<\/strong>. Esta \u00e9 cada vez mais\u00a0uma estrat\u00e9gia crucial para\u00a0diversos segmentos do mercado e representa uma importante\u00a0<strong>vantagem competitiva<\/strong>.<\/p>\n<p style=\"text-align: left;\"><strong>Veja tamb\u00e9m: <a title=\"Como bloquear o BBB no Twitter e no Facebook\" href=\"https:\/\/www.redemagic.com\/blog\/bloquear-bbb-twitter-e-facebook\/\">Como bloquear o BBB no Twitter e no Facebook<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\">Ap\u00f3s 78 dias de confinamento, na ter\u00e7a-feira (26) foi escolhido o grande vencedor da 13\u00aa edi\u00e7\u00e3o do reality show <a title=\"Big Brother Brasil\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>Big Brother Brasil<\/strong><\/a>, popularmente conhecido como <strong>BBB 13<\/strong>.<\/p>\n<p style=\"text-align: left;\">A advogada <a title=\"Fernanda Keulla\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/fernanda\/\" target=\"_blank\" rel=\"noopener\"><strong>Fernanda Keulla<\/strong><\/a> foi a grande campe\u00e3 da edi\u00e7\u00e3o, desbancando o casal formado pelo ga\u00facho <a title=\"Nasser\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/nasser\/?utm_source=twitter&amp;utm_medium=social&amp;utm_campaign=bbb\" target=\"_blank\" rel=\"noopener\"><strong>Nasser<\/strong><\/a> e pela paranaense <a title=\"Andressa\" href=\"http:\/\/tvg.globo.com\/bbb\/bbb13\/participante\/andressa\/\" target=\"_blank\" rel=\"noopener\"><strong>Andressa<\/strong><\/a>. A mineira, que conquistou <strong>62,79% dos votos<\/strong>, recebeu uma bolada de <strong>R$ 1,5 milh\u00e3o<\/strong> e entrou para o seleto time dos milion\u00e1rios brasileiros. Nasser, que conquistou o segundo lugar, recebeu 28,29% dos votos e um pr\u00eamio de R$ 150 mil, enquanto o terceiro lugar ficou para Andressa, que levou para casa uma quantia de R$ 50 mil com 8,82% dos votos.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[67,1783],"class_list":["post-11604","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-bbb","tag-big-brother-brasil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fernanda \u00e9 a vencedora da 13\u00aa edi\u00e7\u00e3o do Big Brother Brasil<\/title>\n<meta name=\"description\" content=\"Ap\u00f3s 77 dias de confinamento, na ter\u00e7a-feira (26) foi escolhido o grande vencedor da 13\u00aa edi\u00e7\u00e3o do reality 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