{"id":11841,"date":"2013-04-12T09:53:38","date_gmt":"2013-04-12T12:53:38","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=11841"},"modified":"2026-01-20T12:20:39","modified_gmt":"2026-01-20T15:20:39","slug":"good-housekeeping-defesa-consumidor","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/good-housekeeping-defesa-consumidor\/","title":{"rendered":"Good Housekeeping, a revista em defesa do consumidor"},"content":{"rendered":"<p>Cada dia aumentam mais os casos de produtos comprados e pagos que n\u00e3o s\u00e3o entregues em perfeito estado ou no prazo correto. No <strong>Brasil<\/strong>, apesar das leis e do <a title=\"PROCON\" href=\"http:\/\/www.procon.sp.gov.br\/\" target=\"_blank\" rel=\"noopener\"><strong>PROCON<\/strong><\/a> \u2013 <strong>\u00d3rg\u00e3o de Prote\u00e7\u00e3o e Defesa do Consumidor<\/strong> \u2013 a favor dos consumidores, apenas 60% dos milhares de casos registrados nos \u00faltimos cinco anos foram resolvidos. Segundo o \u00d3rg\u00e3o, das ocorr\u00eancias contabilizadas ao longo desses anos quase 80% s\u00e3o reclama\u00e7\u00f5es.<\/p>\n<p>Os <strong>consumidores americanos<\/strong> n\u00e3o t\u00eam <strong>PROCON<\/strong>, mas possuem outro anjo da guarda. A revista <a title=\"Good Housekeeping\" href=\"http:\/\/www.goodhousekeeping.com\/\" target=\"_blank\" rel=\"noopener\"><strong><i>Good Housekeeping<\/i><\/strong><\/a>, apesar do nome, n\u00e3o \u00e9 um simples peri\u00f3dico para donas de casa, mas sim uma publica\u00e7\u00e3o fan\u00e1tica pela prote\u00e7\u00e3o ao consumidor, que est\u00e1 no mercado desde o come\u00e7o do <strong>s\u00e9culo XX<\/strong>. Nos laborat\u00f3rios pr\u00f3prios, a revista chega a analisar a reputa\u00e7\u00e3o de mais de <strong>5 mil produtos por ano<\/strong> e, para as marcas, receber o selo de aprova\u00e7\u00e3o \u00e9 como ganhar na loteria.<\/p>\n<p><!--more--><\/p>\n<p>Atualmente, \u00e9 a <strong>campe\u00e3 de vendas<\/strong> nos <strong>EUA<\/strong>, al\u00e9m de refer\u00eancia na defesa do consumidor. Sempre com atua\u00e7\u00e3o radical, antecede-se \u00e0 a\u00e7\u00e3o de v\u00e1rios \u00f3rg\u00e3os regulat\u00f3rios americanos e enquanto um problema j\u00e1 ocorrido \u00e9 investigado, a revista se antecipa, alertando os consumidores para que n\u00e3o comprem determinado produto. Um exemplo dessa <strong>a\u00e7\u00e3o pioneira<\/strong> aconteceu na d\u00e9cada de 1950, quando mesmo antes das conclus\u00f5es americanas de que havia rela\u00e7\u00e3o entre o tabagismo e o c\u00e2ncer, a <strong><i>Good Housekeeping<\/i><\/strong> j\u00e1 n\u00e3o aceitava publicidade de marcas de cigarro nas publica\u00e7\u00f5es.<\/p>\n<p>Para firmar ainda mais a <strong>credibilidade das informa\u00e7\u00f5es<\/strong> que divulga, a revista ainda assume total responsabilidade sob os produtos que anuncia. Caso o leitor e consumidor adquira o produto e o receba com algum defeito, quem arca com o <strong>reembolso<\/strong> \u00e9 o peri\u00f3dico, e n\u00e3o o fabricante.<\/p>\n<p>Como nem todos os pa\u00edses t\u00eam a sorte de possuir uma <strong><i>Good Housekeeping<\/i><\/strong> para auxiliar tanto na defesa do consumidor como nas decis\u00f5es de compra, o que continua funcionando no Brasil e no mundo, para analisar a qualidade do produto ou qualquer outro atributo, \u00e9 a opini\u00e3o de <strong>pessoas de relev\u00e2ncia<\/strong> ou confian\u00e7a. Al\u00e9m disso, as <strong>m\u00eddias sociais<\/strong>, que s\u00e3o a segunda fonte mais consultada para reclama\u00e7\u00f5es sobre empresas, ganham import\u00e2ncia maior e impactam cada vez mais na <strong>decis\u00e3o de compra<\/strong> dos consumidores.<\/p>\n<p>O site <strong><a title=\"Reclame Aqui\" href=\"http:\/\/www.reclameaqui.com.br\/\" target=\"_blank\" rel=\"noopener\">Reclame Aqui<\/a>\u00a0<\/strong>tamb\u00e9m \u00e9 uma das fontes mais consultadas quando o assunto \u00e9 a reputa\u00e7\u00e3o das marcas e representa outra sa\u00edda para os <strong>consumidores brasileiros<\/strong> insatisfeitos. Nele \u00e9 poss\u00edvel tanto cadastrar uma <strong>reclama\u00e7\u00e3o<\/strong> quanto visualizar todos os coment\u00e1rios sobre diversas empresas que atuam no <strong>Brasil<\/strong>. Al\u00e9m disto, o site\u00a0possibilita ao consumidor comparar at\u00e9 cinco empresas diferentes e disponibiliza o servi\u00e7o de acompanhamento de compras.\u00a0Segundo ranking do <strong>Reclame Aqui<\/strong>, as marcas que mais geram reclama\u00e7\u00f5es atualmente est\u00e3o ligadas \u00e0 <strong>telefonia e internet<\/strong>.<\/p>\n<p>E voc\u00ea, quando <strong>busca<\/strong> <strong>refer\u00eancias<\/strong> sobre empresas e produtos ou est\u00e1 <strong>insatisfeito<\/strong> recorre ao PROCON, m\u00eddias sociais, sites como o Reclame Aqui ou outra alternativa?<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a title=\"E-commerce no Brasil cresce 29% e fatura mais de R$ 24 bilh\u00f5es em 2012\" href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-cresce-no-brasil\/\">E-commerce no Brasil cresce 29% e fatura mais de R$ 24 bilh\u00f5es em 2012<\/a>.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada dia aumentam mais os casos de produtos comprados e pagos que n\u00e3o s\u00e3o entregues em perfeito estado ou no prazo correto. No <strong>Brasil<\/strong>, apesar das leis e do <a title=\"PROCON\" href=\"http:\/\/www.procon.sp.gov.br\/\" target=\"_blank\" rel=\"noopener\"><strong>PROCON<\/strong><\/a> \u2013 <strong>\u00d3rg\u00e3o de Prote\u00e7\u00e3o e Defesa do Consumidor<\/strong> \u2013 a favor dos consumidores, apenas 60% dos milhares de casos registrados nos \u00faltimos cinco anos foram resolvidos. Segundo o \u00d3rg\u00e3o, das ocorr\u00eancias contabilizadas ao longo desses anos quase 80% s\u00e3o reclama\u00e7\u00f5es.<\/p>\n<p>Os <strong>consumidores americanos<\/strong> n\u00e3o t\u00eam <strong>PROCON<\/strong>, mas possuem outro anjo da guarda. A revista <a title=\"Good Housekeeping\" href=\"http:\/\/www.goodhousekeeping.com\/\" target=\"_blank\" rel=\"noopener\"><strong><i>Good Housekeeping<\/i><\/strong><\/a>, apesar do nome, n\u00e3o \u00e9 um simples peri\u00f3dico para donas de casa, mas sim uma publica\u00e7\u00e3o fan\u00e1tica pela prote\u00e7\u00e3o ao consumidor, que est\u00e1 no mercado desde o come\u00e7o do <strong>s\u00e9culo XX<\/strong>. Nos laborat\u00f3rios pr\u00f3prios, a revista chega a analisar a reputa\u00e7\u00e3o de mais de <strong>5 mil produtos por ano<\/strong> e, para as marcas, receber o selo de aprova\u00e7\u00e3o \u00e9 como ganhar na loteria.<\/p>\n","protected":false},"author":1,"featured_media":11848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402],"tags":[1854,901],"class_list":["post-11841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","tag-consumo","tag-procon"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good housekeeping, a revista em defesa do consumidor<\/title>\n<meta name=\"description\" content=\"A revista Good Housekeeping, apesar do nome, n\u00e3o \u00e9 um simples peri\u00f3dico para donas de casa, mas sim uma publica\u00e7\u00e3o fan\u00e1tica 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