{"id":1199,"date":"2011-06-30T17:20:20","date_gmt":"2011-06-30T20:20:20","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=1199"},"modified":"2026-01-21T13:58:15","modified_gmt":"2026-01-21T16:58:15","slug":"tire-todas-as-suas-duvidas-sobre-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/tire-todas-as-suas-duvidas-sobre-e-mail-marketing\/","title":{"rendered":"Tire todas as suas d\u00favidas sobre e-mail marketing"},"content":{"rendered":"<p>Dentre as v\u00e1rias formas utilizadas pelas empresas para se comunicar com seus clientes e ampliar sua participa\u00e7\u00e3o no mercado, uma que sempre mereceu destaque \u00e9 o <strong>e-mail marketing<\/strong>, que conta com uma s\u00e9rie de vantagens para melhorar o relacionamento do p\u00fablico com a marca.<\/p>\n<p>Para voc\u00ea conhecer mais sobre essa forma de comunica\u00e7\u00e3o, o <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a> traz hoje dicas e esclarecimentos sobre a pr\u00e1tica, que j\u00e1 \u00e9 utilizada por muitos empreendedores. Se voc\u00ea acredita que um relacionamento direto e pr\u00f3ximo com o cliente \u00e9 a chave do sucesso de uma marca, o <strong>e-mail marketing<\/strong> \u00e9 uma excelente ferramenta para o seu neg\u00f3cio.<!--more--><\/p>\n<p><strong>O que \u00e9 e-mail marketing?<\/strong><br \/>\nE-mail marketing \u00e9 a utiliza\u00e7\u00e3o do e-mail como ferramenta de marketing direto.<\/p>\n<p><strong>Como montar um e-mail marketing?<\/strong><br \/>\nAlgumas especifica\u00e7\u00f5es s\u00e3o importantes na hora de montar um <strong>e-mail marketing<\/strong>. A primeira delas diz respeito ao tamanho: o ideal \u00e9 que ele n\u00e3o ultrapasse 50kb, entre imagens e texto, ficando entre 450px a 550px. Al\u00e9m disso, a comunica\u00e7\u00e3o deve conter URLs pequenas e intuitivas; e quanto menor a quantidade de links, melhor.<\/p>\n<p>Outra dica importante \u00e9 a n\u00e3o inclus\u00e3o de formul\u00e1rios a serem preenchidos. Em casos assim, \u00e9 melhor redirecionar o p\u00fablico para o seu site.<\/p>\n<p><strong>Como montar um bom cat\u00e1logo de e-mails?<\/strong><br \/>\nPara que o <strong>e-mail marketing<\/strong> funcione de forma efetiva, \u00e9 necess\u00e1rio que a lista de destinat\u00e1rios da mensagem seja opt-in, ou seja, composta por aqueles que solicitaram o recebimento da correspond\u00eancia. A compra ou aluguel de listas de endere\u00e7o s\u00e3o considerados ilegais, portanto toda aten\u00e7\u00e3o nesse momento.<\/p>\n<p>A melhor estrat\u00e9gia, ent\u00e3o, \u00e9 utilizar o site da empresa para convidar os visitantes a realizarem o cadastro e assim receberem as not\u00edcias e informa\u00e7\u00f5es do <strong>e-mail marketing<\/strong>. As redes sociais tamb\u00e9m podem ser usadas para esse fim, sempre divulgando um conte\u00fado relevante e oferecendo aos leitores a op\u00e7\u00e3o de continuar recebendo informa\u00e7\u00f5es com o uso da ferramenta.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/novas-midias-comprometa-se-ou-morra\/\" target=\"_blank\" rel=\"noopener\">Novas M\u00eddias &#8211; Comprometa-se ou morra!<\/a><\/strong><\/p>\n<p><strong>Como medir o ROI?<\/strong><br \/>\nAo contr\u00e1rio do que muitos pensam, o <strong>e-mail marketing<\/strong> \u00e9 uma m\u00eddia que necessita de investimentos para obter o retorno desejado. Calcular o retorno sobre o investimento que est\u00e1 sendo feito no <strong>e-mail marketing<\/strong> \u00e9 simples: basta dividir o valor total das convers\u00f5es (menos o valor total investido) pelo valor total de investimento, e multiplicar por 100.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1210\" title=\"Como calcular o ROI\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/06\/ROI-e-mail-marketing-magic-web-design.jpg\" alt=\"Como calcular o ROI\" width=\"507\" height=\"66\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/06\/ROI-e-mail-marketing-magic-web-design.jpg 507w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2011\/06\/ROI-e-mail-marketing-magic-web-design-300x39.jpg 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/p>\n<p><strong>Como aumentar o retorno?<\/strong><br \/>\n\u00c9 poss\u00edvel fazer campanhas de <strong>e-mail marketing<\/strong> com retorno de at\u00e9 10%, mas para isso algumas medidas s\u00e3o muito importantes. Entre elas, destaca-se a necessidade de possuir um mailing pr\u00f3prio, tra\u00e7ar uma estrat\u00e9gia criativa e direcionar a mensagem o m\u00e1ximo que for poss\u00edvel ao p\u00fablico-alvo definido. Al\u00e9m disso, testes de acompanhamento dever\u00e3o ser constantemente aplicados, de forma a medir o resultado das a\u00e7\u00f5es e prever dificuldades.<\/p>\n<p><strong>Qual a diferen\u00e7a de e-mail marketing e newsletter?<\/strong><br \/>\nA newsletter \u00e9 uma a\u00e7\u00e3o de comunica\u00e7\u00e3o que envia ao destinat\u00e1rio conte\u00fados variados e \u00fateis sobre determinado assunto, al\u00e9m de promo\u00e7\u00f5es. Seu envio poder\u00e1 ser feito atrav\u00e9s do <strong>e-mail marketing<\/strong>, o que pode ser uma estrat\u00e9gia bastante positiva para criar v\u00ednculo com os clientes, sendo tamb\u00e9m uma boa op\u00e7\u00e3o de venda.<\/p>\n<p><strong>Qual a diferen\u00e7a entre e-mail marketing e SPAM?<\/strong><br \/>\nA principal diferen\u00e7a entre <strong>e-mail marketing<\/strong> e spam \u00e9 a permiss\u00e3o do destinat\u00e1rio para receber a mensagem. No primeiro caso, a empresa tem o cadastro do cliente e sua autoriza\u00e7\u00e3o para o envio da comunica\u00e7\u00e3o, ao contr\u00e1rio do spam, em que s\u00e3o enviadas diversas mensagens para usu\u00e1rios que muitas vezes n\u00e3o est\u00e3o interessados no assunto.<\/p>\n<p><strong>Ent\u00e3o, como n\u00e3o fazer SPAM?<\/strong><br \/>\nAl\u00e9m de contar com listas de destino com endere\u00e7os opt-in, a mensagem de <strong>e-mail marketing<\/strong> dever\u00e1 conter assuntos realmente relevantes para o leitor. \u00c9 necess\u00e1rio tamb\u00e9m que o <strong>e-mail marketing<\/strong> ofere\u00e7a vantagens para os destinat\u00e1rios e, principalmente, ofere\u00e7a a possibilidade de quando ele quiser sair da lista, isso seja feito com facilidade.<\/p>\n<p>Agora que voc\u00ea j\u00e1 conhece alguns dos benef\u00edcios que o <strong>e-mail marketing<\/strong> pode trazer para sua empresa, \u00e9 hora de experimentar a ferramenta. Por\u00e9m, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/\">Magic Blog<\/a> <\/strong>alerta mais uma vez para o a necessidade de n\u00e3o confundir a pr\u00e1tica com o envio de spam que, ao inv\u00e9s de conquistar mais clientes para sua marca, far\u00e1 com que eles desejem nunca a ter conhecido!<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/google-faz-inovacoes-no-youtube\/\" target=\"_blank\" rel=\"noopener\">Google faz inova\u00e7\u00f5es no YouTube<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentre as v\u00e1rias formas utilizadas pelas empresas para se comunicar com seus clientes e ampliar sua participa\u00e7\u00e3o no mercado, uma que sempre mereceu destaque \u00e9 o <strong>e-mail marketing<\/strong>, que conta com uma s\u00e9rie de vantagens para melhorar o relacionamento do p\u00fablico com a marca.<\/p>\n<p>Para voc\u00ea conhecer mais sobre essa forma de comunica\u00e7\u00e3o, o <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a> traz hoje dicas e esclarecimentos sobre a pr\u00e1tica, que j\u00e1 \u00e9 utilizada por muitos empreendedores. Se voc\u00ea acredita que um relacionamento direto e pr\u00f3ximo com o cliente \u00e9 a chave do sucesso de uma marca, o <strong>e-mail marketing<\/strong> \u00e9 uma excelente ferramenta para o seu neg\u00f3cio.<\/p>\n","protected":false},"author":1,"featured_media":1201,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[75,387,390,389,391,392],"class_list":["post-1199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-e-mail","tag-e-mail-marketing","tag-mala-direta","tag-newsletter","tag-roi","tag-spam"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tire todas as suas d\u00favidas sobre e-mail marketing - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/tire-todas-as-suas-duvidas-sobre-e-mail-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tire todas as suas d\u00favidas sobre e-mail marketing - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Dentre as v\u00e1rias formas utilizadas pelas empresas para se comunicar com seus clientes e ampliar sua participa\u00e7\u00e3o no mercado, uma que sempre mereceu destaque \u00e9 o e-mail marketing, que conta com uma s\u00e9rie de vantagens para melhorar o relacionamento do p\u00fablico com a marca. 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