{"id":12110,"date":"2013-04-30T08:00:46","date_gmt":"2013-04-30T11:00:46","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12110"},"modified":"2024-08-06T15:41:38","modified_gmt":"2024-08-06T18:41:38","slug":"apple-integracao-carros","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-integracao-carros\/","title":{"rendered":"Apple est\u00e1 investindo em integra\u00e7\u00e3o de servi\u00e7os com carros"},"content":{"rendered":"<p>No ano passado, durante o t\u00e3o comentado julgamento envolvendo a disputa de patentes com a <strong>Samsung<\/strong>, o vice-presidente de marketing da <strong>Apple<\/strong>, <strong>Phil Spencer<\/strong>, revelou que um dos <strong>projetos<\/strong> nos quais <strong>Steve Jobs<\/strong> vinha pensando antes de falecer (em outubro de 2011) era o de um <strong>carro<\/strong>. E, embora a ideia de um &#8220;iCar&#8221; seja vista como <strong>invi\u00e1vel<\/strong> e n\u00e3o tenha for\u00e7a entre os executivos da empresa, parece que o <strong>futuro<\/strong> da marca da ma\u00e7\u00e3 realmente ter\u00e1 autom\u00f3veis em uma posi\u00e7\u00e3o de <strong>destaque<\/strong>.<\/p>\n<p><!--more-->Para os mais atentos, j\u00e1 h\u00e1 algum tempo \u00e9 poss\u00edvel perceber que a Apple est\u00e1 investindo em integrar seu <strong>Siri<\/strong> (software, dispon\u00edvel nos <strong>iPhones<\/strong> 4S e 5, capaz de interpretar comandos falados para realizar tarefas e responder a perguntas) aos sistemas de reconhecimento de voz presentes em ve\u00edculos com o recurso chamado &#8220;<a href=\"http:\/\/www.apple.com\/ios\/siri\/\" target=\"_blank\" rel=\"noopener\"><strong>Eyes Free<\/strong><\/a>&#8221; (j\u00e1 presente em modelos da <strong>Chevrolet\/General Motors<\/strong> e em parte dos futuros lan\u00e7amentos de Honda, BMW e Hyundai). Levando em considera\u00e7\u00e3o que isso acontece ao mesmo tempo em que montadoras tamb\u00e9m procuram fazer que aplicativos para <strong>iOS<\/strong> funcionem nos novos carros, fica f\u00e1cil perceber que a Apple tem a ind\u00fastria automotiva em seus planos, ainda que n\u00e3o na forma de um carro da marca.<\/p>\n<p>Isso coloca a empresa de Steve Jobs em rota de colis\u00e3o com seus dois grandes <strong>concorrentes<\/strong> que j\u00e1 perceberam essa tend\u00eancia h\u00e1 algum tempo: <strong>Microsoft<\/strong>, que desde 2007 tem diversas parcerias com montadoras como Ford e Kia; e <strong>Google<\/strong>, que est\u00e1 h\u00e1 anos trabalhando em um <a href=\"http:\/\/www.tecmundo.com.br\/google\/22726-carro-da-google-que-dirige-sozinho-pode-sair-do-papel.htm\" target=\"_blank\" rel=\"noopener\"><strong>carro que dirige sozinho<\/strong><\/a> e colocou produtos da marca (Google Maps, Google Street View e Google Earth) integrados a sistemas de navega\u00e7\u00e3o da Audi e da Mercedes.<\/p>\n<p>Para competir em <strong>igualdade<\/strong>, por\u00e9m, ser\u00e1 necess\u00e1rio que a Apple mude de postura e passe a aceitar que outras empresas ditem as regras <b>\u2013<\/b>\u00a0pelo menos \u00e0s vezes. Especialmente porque, aparentemente, as <strong>ambi\u00e7\u00f5es<\/strong> da companhia no meio automotivo v\u00e3o ainda mais longe, o que faz todo sentido. No site da <strong>Apple<\/strong> (mais especificamente na sess\u00e3o &#8220;Job Opportunities&#8221;), por exemplo, h\u00e1 uma <strong>vaga de emprego<\/strong> para \u201ciOS Car Services\u201d (servi\u00e7os iOS para carros), e especula-se que os recursos do <a href=\"http:\/\/www.apple.com\/pt\/airplay\/\" target=\"_blank\" rel=\"noopener\"><strong>AirPlay<\/strong><\/a>, que faz o streaming de m\u00fasicas e v\u00eddeos entre aparelhos da empresa, devem chegar a ve\u00edculos <strong>em breve<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/iphone-5s-modelos\/\">Novo iPhone 5S deve chegar em breve e com diversos modelos<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-align: center; color: #999999;\"><span style=\"color: #000000;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/span><\/span><\/em><br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No ano passado, durante o t\u00e3o comentado julgamento envolvendo a disputa de patentes com a <strong>Samsung<\/strong>, o vice-presidente de marketing da <strong>Apple<\/strong>, <strong>Phil Spencer<\/strong>, revelou que um dos <strong>projetos<\/strong> nos quais <strong>Steve Jobs<\/strong> vinha pensando antes de falecer (em outubro de 2011) era o de um <strong>carro<\/strong>. E, embora a ideia de um &#8220;iCar&#8221; seja vista como <strong>invi\u00e1vel<\/strong> e n\u00e3o tenha for\u00e7a entre os executivos da empresa, parece que o <strong>futuro<\/strong> da marca da ma\u00e7\u00e3 realmente ter\u00e1 autom\u00f3veis em uma posi\u00e7\u00e3o de <strong>destaque<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":12114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[481,1845],"class_list":["post-12110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-apple","tag-carros"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple investindo em integra\u00e7\u00e3o com carros<\/title>\n<meta name=\"description\" content=\"Steve Jobs sonhava com um carro da Apple e, embora a ideia n\u00e3o tenha 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