{"id":12184,"date":"2013-05-03T15:00:50","date_gmt":"2013-05-03T18:00:50","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12184"},"modified":"2024-08-06T15:40:51","modified_gmt":"2024-08-06T18:40:51","slug":"horario-nobre-facebook-brasil","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/horario-nobre-facebook-brasil\/","title":{"rendered":"Estudo revela \u201chor\u00e1rios nobres\u201d do Facebook no Brasil"},"content":{"rendered":"<p align=\"left\">Um estudo realizado pela <strong><a href=\"http:\/\/www.scup.com\/pt\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Scup<\/span><\/a><\/strong>, empresa de monitoramento de <strong>redes sociais<\/strong>, mostra em qual hor\u00e1rio o<strong> Facebook<\/strong> tem maior n\u00famero de <strong>acessos<\/strong> durante o dia e tamb\u00e9m como s\u00e3o as <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-mesmos-amigos\/\">intera\u00e7\u00f5es<\/a><\/strong> durante toda a semana.<\/p>\n<p align=\"left\">Com base nos dados de acesso referentes a <strong>2012<\/strong> \u2013 quase<strong> 34 milh\u00f5es de posts e coment\u00e1rios<\/strong> \u2013, a empresa conseguiu fazer um <strong>mapeamento<\/strong> dos hor\u00e1rios de pico da rede social no <strong>Brasil<\/strong>. Confira alguns resultados obtidos pelo estudo:<\/p>\n<p align=\"left\"><!--more-->Em qualquer dia da semana, a movimenta\u00e7\u00e3o da rede \u00e9 intensa entre as 10h e as 23h, por\u00e9m, o <strong>\u201chor\u00e1rio nobre\u201d<\/strong> ocorre entre as 20h e as 21h. Outro per\u00edodo em que a rede social tem bastante acesso \u00e9 entre as 11h e as 12h.<\/p>\n<p align=\"left\">J\u00e1 o hor\u00e1rio em que menos pessoas est\u00e3o <strong>on-line<\/strong> \u00e9 das 4h \u00e0s 5h. Durante a semana, o volume de posts e coment\u00e1rios \u00e9 muito semelhante de segunda a sexta-feira. A quinta-feira \u00e9 o dia em que as atividades atingem o <strong>pico m\u00e1ximo<\/strong>, sendo publicados <strong>15,85%<\/strong> dos posts e coment\u00e1rios. J\u00e1 nos fins de semana h\u00e1 uma queda significativa no n\u00famero de acessos, sendo que no domingo h\u00e1<strong> 27%<\/strong> menos conte\u00fados publicados que na quinta-feira.<\/p>\n<p align=\"left\">A <strong>Scup<\/strong> mostra nesse estudo que o melhor per\u00edodo para as empresas <strong>interagirem<\/strong> com os seguidores nem sempre \u00e9 nos hor\u00e1rios de maior atividade na rede social. Nesses momentos o <strong>post<\/strong> pode ficar dilu\u00eddo entre a grande quantidade de outras publica\u00e7\u00f5es. Durante os fins de semana h\u00e1 mais chance de os <strong>conte\u00fados<\/strong> ganharem destaque, j\u00e1 que podem permanecer por mais tempo na <strong>timeline<\/strong> dos seguidores.<\/p>\n<p align=\"left\">A mesma pesquisa j\u00e1 foi realizada no ano passado para medir os dados de <strong>2011<\/strong>. Na \u00e9poca, o dia de maior atividade no Facebook era a segunda-feira, e no domingo o acesso \u00e0 rede superava o s\u00e1bado. J\u00e1 os hor\u00e1rios foram praticamente os mesmos que no resultado de 2012.<\/p>\n<p align=\"left\">Atualmente com<strong> 1 bilh\u00e3o<\/strong> de usu\u00e1rios, dos quais em m\u00e9dia<strong> 70 milh\u00f5es<\/strong> est\u00e3o no Brasil, o Facebook \u00e9 a maior rede social do<strong> mundo<\/strong>.<\/p>\n<p align=\"left\">Confira o<strong> gr\u00e1fico<\/strong> abaixo e para ampli\u00e1-lo clique com o bot\u00e3o direito do mouse na imagem escolha a op\u00e7\u00e3o<strong> &#8216;Abrir imagem em nova guia&#8217;<\/strong>.<\/p>\n<p style=\"text-align: center;\" align=\"left\">\n<p align=\"left\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais-vilas-amizades-reais\/\">Redes sociais podem ser vil\u00e3s de amizades reais<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-align: center; color: #999999;\"><span style=\"color: #000000;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/span><\/span><\/em><br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p align=\"left\">Um estudo realizado pela <strong><a href=\"http:\/\/www.scup.com\/pt\/\" target=\"_blank\" rel=\"noopener\">Scup<\/a><\/strong>, empresa de monitoramento de <strong>redes sociais<\/strong>, mostra em qual hor\u00e1rio o<strong> Facebook<\/strong> tem maior n\u00famero de <strong>acessos<\/strong> durante o dia e tamb\u00e9m como s\u00e3o as <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-mesmos-amigos\/\">intera\u00e7\u00f5es<\/a><\/strong> durante toda a semana.<\/p>\n<p align=\"left\">Com base nos dados de acesso referentes a <strong>2012<\/strong> \u2013 quase<strong> 34 milh\u00f5es de posts e coment\u00e1rios<\/strong> \u2013, a empresa conseguiu fazer um <strong>mapeamento<\/strong> dos hor\u00e1rios de pico da rede social no <strong>Brasil<\/strong>. Confira alguns resultados obtidos pelo estudo:<\/p>\n<p align=\"left\">\n","protected":false},"author":1,"featured_media":12189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,1745],"class_list":["post-12184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook: estudo revela \u201chor\u00e1rios nobres\u201d da rede no Brasil<\/title>\n<meta name=\"description\" content=\"Um estudo realizado pela Scup, empresa de monitoramento de redes sociais, mostra em qual hor\u00e1rio o Facebook tem maior n\u00famero de acessos durante o dia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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