{"id":12375,"date":"2013-05-11T09:00:37","date_gmt":"2013-05-11T12:00:37","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12375"},"modified":"2024-08-06T15:38:25","modified_gmt":"2024-08-06T18:38:25","slug":"globo-tira-links-facebook","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/globo-tira-links-facebook\/","title":{"rendered":"Globo deixa de postar links no Facebook"},"content":{"rendered":"<p>No come\u00e7o do m\u00eas passado um an\u00fancio das Organiza\u00e7\u00f5es <a href=\"http:\/\/www.globo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Globo<\/strong><\/a> surpreendeu a todos: daquele momento em diante todos os canais oficiais dos ve\u00edculos do grupo (<strong>Rede Globo de Televis\u00e3o<\/strong>, <strong>Editora Globo<\/strong>, <strong>Jornal O Globo<\/strong>, <strong>Globo.com<\/strong> e <strong>G1<\/strong>) <strong>no<\/strong> <strong>Facebook<\/strong> <strong>n\u00e3o divulgariam mais links<\/strong> nas publica\u00e7\u00f5es. Desde ent\u00e3o, cada &#8220;produto&#8221; (programa, site ou revista com p\u00e1gina pr\u00f3pria) vem orientando os internautas a <strong>acessar diretamente os sites<\/strong> para ler mais sobre o assunto abordado no post.<\/p>\n<p><!--more-->Indo contra a maioria dos profissionais da \u00e1rea, que n\u00e3o acreditam que a <strong>estrat\u00e9gia<\/strong> seja boa, a decis\u00e3o foi tomada por <strong>raz\u00f5es<\/strong> <strong>editoriais<\/strong> e <strong>comerciais<\/strong>.<\/p>\n<p>De acordo com <strong>Juarez Queiroz<\/strong>, CEO da Globo.com, o <strong>tr\u00e1fego gerad<\/strong>o pelo Facebook <strong>n\u00e3o \u00e9 importante<\/strong> para a distribui\u00e7\u00e3o dos produtos do grupo (representa menos de 2% na m\u00e9dia) e, uma vez que nem tudo que os ve\u00edculos publicam chega ao news feed dos usu\u00e1rios, o resultado nem sempre \u00e9 satisfat\u00f3rio de um ponto de vista editorial.<\/p>\n<p>O <strong>fator comercial<\/strong> envolvido est\u00e1 relacionado ao Facebook permitir que <strong>anunciantes<\/strong> utilizem sistemas de <strong>filtro<\/strong> para que as mensagens cheguem at\u00e9 grupos de usu\u00e1rios f\u00e3s de determinadas marcas, o que \u00e9 visto pela Globo como um motivo para n\u00e3o investir na ferramenta. Para Queiroz, o <strong>p\u00fablico<\/strong> dos produtos das Organiza\u00e7\u00f5es Globo, <strong>constru\u00eddo<\/strong> com cuidado e atrav\u00e9s de trabalho pr\u00f3prio, <strong>n\u00e3o deveria estar dispon\u00edvel<\/strong> para que ve\u00edculos concorrentes pudessem mandar publicidade dirigida.<\/p>\n<p>Estaria o\u00a0<strong>principal grupo de comunica\u00e7\u00e3o do Brasil <\/strong>vendo a rede social como uma esp\u00e9cie de concorrente?<\/p>\n<p>Apesar da mudan\u00e7a e dos motivos dela, a Globo\u00a0segue presente e ativa no Facebook.<\/p>\n<p align=\"left\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/facebook-protecao-contas\/\">Facebook lan\u00e7a ferramenta de prote\u00e7\u00e3o a contas<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-align: center; color: #999999;\"><span style=\"color: #000000;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/span><\/span><\/em><br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No come\u00e7o do m\u00eas passado um an\u00fancio das Organiza\u00e7\u00f5es <a href=\"http:\/\/www.globo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Globo<\/strong><\/a> surpreendeu a todos: daquele momento em diante todos os canais oficiais dos ve\u00edculos do grupo (<strong>Rede Globo de Televis\u00e3o<\/strong>, <strong>Editora Globo<\/strong>, <strong>Jornal O Globo<\/strong>, <strong>Globo.com<\/strong> e <strong>G1<\/strong>) <strong>no<\/strong> <strong>Facebook<\/strong> <strong>n\u00e3o divulgariam mais links<\/strong> nas publica\u00e7\u00f5es. Desde ent\u00e3o, cada &#8220;produto&#8221; (programa, site ou revista com p\u00e1gina pr\u00f3pria) vem orientando os internautas a <strong>acessar diretamente os sites<\/strong> para ler mais sobre o assunto abordado no post.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,71],"class_list":["post-12375","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-facebook","tag-globo-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook: Globo deixa de postar links na rede social<\/title>\n<meta name=\"description\" content=\"No m\u00eas passado a Globo surpreendeu ao anunciar que todos os canais oficiais dos ve\u00edculos do grupo no Facebook n\u00e3o divulgariam mais links nos posts.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/globo-tira-links-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Globo deixa de postar links na rede social\" \/>\n<meta property=\"og:description\" content=\"No m\u00eas passado a Globo surpreendeu ao anunciar que todos os canais oficiais dos ve\u00edculos do grupo no Facebook n\u00e3o divulgariam mais links nos posts.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/globo-tira-links-facebook\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-11T12:00:37+00:00\" 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