{"id":12439,"date":"2013-05-15T11:02:12","date_gmt":"2013-05-15T14:02:12","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12439"},"modified":"2026-01-20T15:19:59","modified_gmt":"2026-01-20T18:19:59","slug":"novas-regras-comercio-eletronico","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/novas-regras-comercio-eletronico\/","title":{"rendered":"Novas regras para o com\u00e9rcio eletr\u00f4nico brasileiro"},"content":{"rendered":"<p style=\"text-align: justify;\">Os adeptos das <strong>compras on-line<\/strong> est\u00e3o com motivos de sobra para comemorar: o <strong>com\u00e9rcio eletr\u00f4nico brasileiro<\/strong> passou a ter regras mais r\u00edgidas nesta semana, seguindo as determina\u00e7\u00f5es de decreto presidencial n\u00ba 7.962.<\/p>\n<p style=\"text-align: justify;\">As <strong>novas regras<\/strong> para as compras on-line foram inclu\u00eddas no <a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8078.htm\" target=\"_blank\" rel=\"noopener\"><strong>C\u00f3digo de Defesa do Consumidor<\/strong><\/a> e a inten\u00e7\u00e3o \u00e9 tornar mais claras as informa\u00e7\u00f5es sobre produtos, servi\u00e7os e fornecedores, al\u00e9m de melhorar o atendimento ao consumidor.<\/p>\n<p style=\"text-align: justify;\"><!--more-->Mas, afinal, o que muda a partir dessas novas regras? Todos os<strong> sites de compras on-line<\/strong> dever\u00e3o exibir o <strong>CNPJ<\/strong> da empresa ou o <strong>CPF<\/strong> da pessoa respons\u00e1vel, al\u00e9m de informar um endere\u00e7o f\u00edsico no qual possam ser encontrados e um eletr\u00f4nico para contato. Essas informa\u00e7\u00f5es devem estar vis\u00edveis ao consumidor e valem tanto para sites de produtos como de servi\u00e7os.<\/p>\n<p style=\"text-align: justify;\">As <strong>descri\u00e7\u00f5es dos produtos<\/strong> tamb\u00e9m passam a ser mais r\u00edgidas. As novas regras determinam que os sites devem apresentar as caracter\u00edsticas dos produtos de forma clara e incluir os poss\u00edveis riscos \u00e0 sa\u00fade e seguran\u00e7a dos consumidores. A disponibilidade dos itens e se o produto oferece algum tipo de restri\u00e7\u00e3o ao consumidor tamb\u00e9m deve ser exposto.<\/p>\n<p style=\"text-align: justify;\">Quanto ao <strong>pagamento<\/strong> e a<strong> entrega<\/strong> dos produtos e servi\u00e7os, os pre\u00e7os devem contar com poss\u00edveis despesas extras, como entrega e seguros, e os prazos para usufruir do servi\u00e7o ou para entrega do produto devem estar devidamente informados.<\/p>\n<p style=\"text-align: justify;\">Sites de <strong>compras coletivas<\/strong>, como <a href=\"http:\/\/www.groupon.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Groupon<\/strong><\/a>, <a href=\"http:\/\/www.peixeurbano.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Peixe Urbano<\/strong><\/a> e <a href=\"http:\/\/www.clickon.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>ClickOn<\/strong><\/a>, tamb\u00e9m n\u00e3o escaparam das novas normas e ter\u00e3o que informar de forma vis\u00edvel o CNPJ e o endere\u00e7o f\u00edsico ou eletr\u00f4nico dos fornecedores. Esses sites tamb\u00e9m dever\u00e3o indicar a quantidade m\u00ednima de itens da oferta ou vagas para contrata\u00e7\u00e3o do servi\u00e7o, al\u00e9m de disponibilizar para o consumidor o contrato antes da conclus\u00e3o da compra.<\/p>\n<p style=\"text-align: justify;\">Mesmo antes das novas regras os <strong>consumidores on-line<\/strong> j\u00e1 possu\u00edam mais ferramentas de prote\u00e7\u00e3o e informa\u00e7\u00e3o que os consumidores comuns devido \u00e0 facilidade para pesquisar <strong>informa\u00e7\u00f5es<\/strong> sobre produtos, servi\u00e7os e pre\u00e7os, al\u00e9m de compar\u00e1-los atrav\u00e9s da opini\u00e3o de especialistas e usu\u00e1rios. Hoje, esses consumidores t\u00eam a possibilidade de saber tudo sobre o produto antes de compr\u00e1-lo, assim como conhecer a reputa\u00e7\u00e3o do site de compras on-line e coletivas atrav\u00e9s de sites como o <a href=\"http:\/\/www.reclameaqui.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Reclame Aqui<\/strong><\/a>. Por\u00e9m, ainda assim a maior novidade apresentada nas novas regras fica por conta do <strong>direito de arrependimento<\/strong>: os sites de e-commerce dever\u00e3o manter <strong>canais de atendimento<\/strong>, nos quais o consumidor poder\u00e1 solicitar o direito de arrependimento dentro de um prazo de sete dias ap\u00f3s a entrega do produto.<\/p>\n<p style=\"text-align: justify;\">\u00d3timo, n\u00e3o \u00e9? Mais <strong>prote\u00e7\u00e3o<\/strong> proporciona para aqueles que s\u00e3o adeptos das compras coletivas motivos a mais para continuar comprando, e para aqueles que ainda n\u00e3o s\u00e3o adeptos, mas morrem de vontade de tentar, um <strong>incentivo<\/strong> para come\u00e7ar.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/lista-negra-do-procon\/\">\u201cEvite esses sites\u201d: a lista negra do Procon<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-align: center; color: #999999;\"><span style=\"color: #000000;\"> Para garantir a seguran\u00e7a no e-commerce, a <strong>Venda a Jato<\/strong>, empresa do grupo <a href=\"http:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">Rede Magic<\/a>, tem mais de seis anos de experi\u00eancia e credibilidade no mercado de vendas on-line e oferece uma <strong><a href=\"https:\/\/www.redemagic.com\/blog\/conheca-a-plataforma-de-e-commerce-venda-a-jato\/\">plataforma pr\u00f3pria para com\u00e9rcio eletr\u00f4nico e lojas virtuais<\/a><\/strong>, com custo acess\u00edvel e suporte t\u00e9cnico de qualidade. Trabalha com as mais seguras formas de pagamento e possibilita ativa\u00e7\u00e3o imediata, com e-commerce r\u00e1pido, f\u00e1cil e seguro. <\/span><\/span><\/em><\/p>\n<p style=\"text-align: center;\"><em><a href=\"http:\/\/www.vendaajato.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.vendaajato.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Os adeptos das <strong>compras on-line<\/strong> est\u00e3o com motivos de sobra para comemorar: o <strong>com\u00e9rcio eletr\u00f4nico brasileiro<\/strong> passou a ter regras mais r\u00edgidas nesta semana, seguindo as determina\u00e7\u00f5es de decreto presidencial n\u00ba 7.962.<\/p>\n<p style=\"text-align: justify;\">As <strong>novas regras<\/strong> para as compras on-line foram inclu\u00eddas no <a href=\"http:\/\/www.planalto.gov.br\/ccivil_03\/leis\/l8078.htm\" target=\"_blank\" rel=\"noopener\"><strong>C\u00f3digo de Defesa do Consumidor<\/strong><\/a> e a inten\u00e7\u00e3o \u00e9 tornar mais claras as informa\u00e7\u00f5es sobre produtos, servi\u00e7os e fornecedores, al\u00e9m de melhorar o atendimento ao consumidor.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":12441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1713,294,1749,1867],"class_list":["post-12439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-comercio-eletronico","tag-e-commerce","tag-internet-2","tag-regras-na-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novas regras para o com\u00e9rcio eletr\u00f4nico brasileiro<\/title>\n<meta name=\"description\" content=\"O com\u00e9rcio eletr\u00f4nico brasileiro passou a ter regras mais r\u00edgidas nesta semana, seguindo as determina\u00e7\u00f5es de decreto presidencial n\u00ba 7.962.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/novas-regras-comercio-eletronico\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novas regras para o com\u00e9rcio eletr\u00f4nico brasileiro\" \/>\n<meta property=\"og:description\" content=\"O com\u00e9rcio eletr\u00f4nico brasileiro passou a ter regras mais r\u00edgidas nesta semana, seguindo as determina\u00e7\u00f5es de decreto presidencial n\u00ba 7.962.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/novas-regras-comercio-eletronico\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" 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