{"id":12491,"date":"2013-05-17T09:35:52","date_gmt":"2013-05-17T12:35:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12491"},"modified":"2024-08-06T15:01:36","modified_gmt":"2024-08-06T18:01:36","slug":"copa-olimpiadas-twitter","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/copa-olimpiadas-twitter\/","title":{"rendered":"Copa e Olimp\u00edadas no Brasil podem render neg\u00f3cios ao Twitter"},"content":{"rendered":"<p>J\u00e1 n\u00e3o \u00e9 mais novidade que o <strong>Twitter<\/strong> vem <strong><a href=\"https:\/\/www.redemagic.com\/blog\/seguidores-e-a-relevancia-do-assunto\/\">perdendo seguidores<\/a>.<\/strong> Depois de <strong>sete anos<\/strong> de exist\u00eancia, o n\u00famero de <strong>usu\u00e1rios<\/strong> que n\u00e3o <strong>twittam<\/strong> j\u00e1 chega a <strong>40%<\/strong>. Boa parte dos <strong>internautas<\/strong> que utilizam a rede social usa a f<strong>erramenta<\/strong> apenas para acompanhar not\u00edcias sobre as pessoas que seguem.<\/p>\n<p><!--more-->Isso tem acontecido por causa da falta de <strong>intera\u00e7\u00e3o<\/strong> proporcionada pela rede; por exemplo, uma pessoa prefere ver a foto de algu\u00e9m que est\u00e1 na <strong>praia<\/strong> do que ler um tweet sobre isso. <strong>Dom\u00eanika Guida<\/strong>, especialista da <strong><a href=\"http:\/\/www.enken.com.br\/\" target=\"_blank\" rel=\"noopener\">Enken<\/a> <\/strong>em<strong> redes sociais<\/strong>, acredita que \u00e9 preciso mais<strong> inova\u00e7\u00f5es<\/strong> para aumentar a intera\u00e7\u00e3o entre os usu\u00e1rios do Twitter. \u201cQuem est\u00e1 l\u00e1 n\u00e3o usa. E 40% dos usu\u00e1rios no<strong> Brasil<\/strong> t\u00eam entre um e cinco seguidores. Ou seja, a intera\u00e7\u00e3o \u00e9 muito baixa. O brasileiro gosta de<strong> interagir<\/strong>. E a empresa sabe que essa intera\u00e7\u00e3o baixou, por isso, acredito que algo deva acontecer. Antes v\u00edamos os famosos falarem tudo na rede. Hoje, eles usam o <strong>Facebook<\/strong>\u201d, explica.<\/p>\n<p align=\"left\">Entretanto, a <strong>Copa do Mundo no Brasil<\/strong> pode ser uma boa oportunidade para <strong>alavancar<\/strong> os acessos ao Twitter, que j\u00e1 come\u00e7a a definir as<strong> estrat\u00e9gias<\/strong> de lucro que o evento pode gerar. Segundo <strong>Adam Bain<\/strong>, chefe de receitas da empresa, a Copa em<strong> 2014<\/strong> e as <strong>Olimp\u00edada<\/strong>s em <strong>2016<\/strong> ser\u00e3o uma enorme <strong>oportunidade de neg\u00f3cio<\/strong>.<\/p>\n<p align=\"left\">&#8220;O Brasil \u00e9 a maior oportunidade que vemos na <strong>Am\u00e9rica Latina<\/strong> e, francamente, em todos os <strong>mercados<\/strong>; e \u00e9 por isso que vamos investir fortemente aqui&#8221;, disse o executivo. Por causa do crescente uso de <strong>aparelhos digitais<\/strong>, como <strong>smartphones<\/strong>, e o grande n\u00famero de acessos a redes sociais, o Brasil \u00e9 visto internacionalmente como um mercado atraente para o Twitter e para todos os gigantes da <strong>ind\u00fastria digital<\/strong>, por isso o Pa\u00eds se torna uma \u00f3tima oportunidade para a rede social fixar os<strong> 200 milh\u00f5es<\/strong> de usu\u00e1rios que possui.<\/p>\n<p align=\"left\">A <strong>conectividade<\/strong> com a<strong> televis\u00e3o<\/strong> \u00e9 a principal estrat\u00e9gia para a <strong>gera\u00e7\u00e3o de lucros<\/strong> durante os eventos. Segundo Bain, cerca de<strong> 30%<\/strong> das pessoas twittam enquanto assistem TV. Al\u00e9m de os brasileiros serem os usu\u00e1rios que mais fazem login no Twitter durante a semana e os que mais postam <strong>conte\u00fado<\/strong> no <strong>microblog<\/strong>.<\/p>\n<p>O<strong> faturamento<\/strong> da rede social vem por meio de tweets <strong>promocionais<\/strong> ou <strong>propagandas <\/strong>em forma de mensagem. Segundo a empresa de pesquisa<strong> <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/strong>, em <strong>2013<\/strong> o Twitter dever\u00e1 gerar uma receita de cerca de <strong>600 milh\u00f5es<\/strong> de d\u00f3lares. Muitos acordos que est\u00e3o sendo fechados com os <strong>anunciantes<\/strong> globais incluem o trabalho que desejam realizar no Brasil durante os <strong>eventos esportivos<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/netiqueta-regras-internet\/\">Netiqueta: as regras de etiqueta na internet<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00e1 n\u00e3o \u00e9 mais novidade que o <strong>Twitter<\/strong> vem <strong><a href=\"https:\/\/www.redemagic.com\/blog\/seguidores-e-a-relevancia-do-assunto\/\">perdendo seguidores<\/a>.<\/strong> Depois de <strong>sete anos<\/strong> de exist\u00eancia, o n\u00famero de <strong>usu\u00e1rios<\/strong> que n\u00e3o <strong>twittam<\/strong> j\u00e1 chega a <strong>40%<\/strong>. Boa parte dos <strong>internautas<\/strong> que utilizam a rede social usa a f<strong>erramenta<\/strong> apenas para acompanhar not\u00edcias sobre as pessoas que seguem.<\/p>\n","protected":false},"author":1,"featured_media":12493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1883,1749,1884,126],"class_list":["post-12491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-copa-do-mundo","tag-internet-2","tag-olimpiadas","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copa e Olimp\u00edadas no Brasil podem render neg\u00f3cios ao Twitter<\/title>\n<meta name=\"description\" content=\"Faltando pouco mais de um ano para a Copa do Mundo no Brasil, o Twitter j\u00e1 come\u00e7a a definir as estrat\u00e9gias de lucro que o 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