﻿{"id":126,"date":"2011-02-21T14:44:22","date_gmt":"2011-02-21T17:44:22","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=126"},"modified":"2026-01-21T13:25:04","modified_gmt":"2026-01-21T16:25:04","slug":"novas-midias-comprometa-se-ou-morra","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/novas-midias-comprometa-se-ou-morra\/","title":{"rendered":"Novas M\u00eddias: Comprometa-se ou morra!"},"content":{"rendered":"<p>Mais do que um slogan provocativo, a frase <strong>Engage or Die<\/strong> foi criada em 2007 pelo norte-americano <strong>Brian Solis<\/strong>, uma das autoridades mais renomadas do mundo em <strong>Rela\u00e7\u00f5es P\u00fablicas 2.0<\/strong>.<\/p>\n<p>Autor do livro <strong>Engage<\/strong>, Solis alerta que, no contexto da revolu\u00e7\u00e3o social nos neg\u00f3cios, a marca que n\u00e3o se engajar nas novas m\u00eddias est\u00e1 condenada, n\u00e3o a morrer, mas sim a se perder no mercado. Segundo ele, as <a title=\"Redes Sociais\" href=\"https:\/\/www.redemagic.com\/blog\/category\/redes-sociais\/\" target=\"_blank\" rel=\"noopener\"><strong>redes sociais<\/strong><\/a> mudaram para sempre a forma como as empresas se comunicam com os clientes, bem como a maneira como esses clientes afetam as decis\u00f5es dentro da organiza\u00e7\u00e3o.<\/p>\n<p><!--more--><\/p>\n<p>Em um mundo em que \u00e9 muito mais f\u00e1cil reclamar de produtos e servi\u00e7os pelo <strong>Twitter<\/strong> do que pelo SAC, nenhuma empresa pode ignorar a <strong>revolu\u00e7\u00e3o das m\u00eddias sociais<\/strong>. Elas aproximam as pessoas, que juntas compartilham interesses, desafios e cren\u00e7as. Essa \u00e9 uma incr\u00edvel oportunidade de neg\u00f3cios e network.<\/p>\n<p>Para Solis, as empresas que desejam interagir com o consumidor devem concentrar esfor\u00e7os e recursos em <strong>redes sociais de relev\u00e2ncia<\/strong>, ou seja, aquelas em que realmente sua presen\u00e7a trar\u00e1 contribui\u00e7\u00e3o para a comunidade. Al\u00e9m disso, a rela\u00e7\u00e3o entre a marca e o consumidor deve ser <strong>cont\u00ednua<\/strong>, o que significa que a\u00e7\u00f5es pontuais de m\u00eddia n\u00e3o s\u00e3o suficientes para o engajamento das empresas.<\/p>\n<p>Mas conquistar o consumidor n\u00e3o \u00e9 tarefa f\u00e1cil, reconhece Brian Solis. Por isso, antes de planejar uma comunica\u00e7\u00e3o mais pr\u00f3xima, \u00e9 preciso identificar qual a \u201ccara\u201d da empresa, como ela e sua marca s\u00e3o vistas na Web. Outro desafio \u00e9 a cria\u00e7\u00e3o de <strong>conte\u00fado de relev\u00e2ncia<\/strong>. Estima-se que 70% das pessoas que est\u00e3o em redes sociais querem ouvir, por isso \u201c\u00e9 preciso criar conte\u00fado que seja relevante para essa audi\u00eancia; nesse aspecto, toda empresa hoje \u00e9 tamb\u00e9m uma empresa de m\u00eddia\u201d, afirmou Solis na 2\u00aa edi\u00e7\u00e3o do <strong>Digital Age 2.0<\/strong>, que aconteceu em S\u00e3o Paulo, em agosto de 2010.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mais do que um slogan provocativo, a frase <strong>Engage or Die<\/strong> foi criada em 2007 pelo norte-americano <strong>Brian Solis<\/strong>, uma das autoridades mais renomadas do mundo em <strong>Rela\u00e7\u00f5es P\u00fablicas 2.0<\/strong>.<\/p>\n<p>Autor do livro <strong>Engage<\/strong>, Solis alerta que, no contexto da revolu\u00e7\u00e3o social nos neg\u00f3cios, a marca que n\u00e3o se engajar nas novas m\u00eddias est\u00e1 condenada, n\u00e3o a morrer, mas sim a se perder no mercado. Segundo ele, as <a title=\"Redes Sociais\" href=\"https:\/\/www.redemagic.com\/blog\/category\/redes-sociais\/\" target=\"_blank\" rel=\"noopener\"><strong>redes sociais<\/strong><\/a> mudaram para sempre a forma como as empresas se comunicam com os clientes, bem como a maneira como esses clientes afetam as decis\u00f5es dentro da organiza\u00e7\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[64,60,1395,1392,1745],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-marketing-2-0","tag-novas-midias","tag-novas-midias-sociais","tag-novas-redes-sociais","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Novas M\u00eddias: Comprometa-se ou morra! - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/novas-midias-comprometa-se-ou-morra\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novas M\u00eddias: Comprometa-se ou morra! - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Mais do que um slogan provocativo, a frase Engage or Die foi criada em 2007 pelo norte-americano Brian Solis, uma das autoridades mais renomadas do mundo em Rela\u00e7\u00f5es P\u00fablicas 2.0. Autor do livro Engage, Solis alerta que, no contexto da revolu\u00e7\u00e3o social nos neg\u00f3cios, a marca que n\u00e3o se engajar nas novas m\u00eddias est\u00e1 condenada, n\u00e3o a morrer, mas sim a se perder no mercado. 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