{"id":12626,"date":"2013-05-24T11:50:30","date_gmt":"2013-05-24T14:50:30","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12626"},"modified":"2026-01-20T14:26:10","modified_gmt":"2026-01-20T17:26:10","slug":"yahoo-compra-tumblr","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/yahoo-compra-tumblr\/","title":{"rendered":"Yahoo! compra Tumblr por mais de 1 bilh\u00e3o de d\u00f3lares"},"content":{"rendered":"<p>Em 2006, impressionado pelos ent\u00e3o desconhecidos tumblelogs \u2013 e buscando criar ele mesmo uma<strong> ferramenta<\/strong> para <strong>blogs<\/strong> que fosse mais din\u00e2mica e flex\u00edvel que as dispon\u00edveis \u2013, um jovem de apenas 20 anos estava, sem saber, pavimentando seu caminho para o sucesso. O <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Tumblr<\/strong><\/a>, lan\u00e7ado um ano depois, n\u00e3o demorou para se tornar uma das mais populares ferramentas da web e recentemente fez do norte-americano <strong>David Karp<\/strong> o mais novo bilion\u00e1rio do meio; <strong>comprado<\/strong> nesta semana por aproximadamente <strong>US$ 1,1 bilh\u00e3o<\/strong> (R$ 2,24 bilh\u00f5es), o Tumblr agora \u00e9 uma das principais apostas do <a href=\"http:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Yahoo!<\/strong><\/a> para voltar \u00e0 posi\u00e7\u00e3o de destaque na internet que aos poucos vem perdendo.<\/p>\n<p><!--more-->Prometendo &#8220;n\u00e3o estragar tudo&#8221;, o <a href=\"http:\/\/yahoo.tumblr.com\/post\/50902111638\/tumblr-yahoo\" target=\"_blank\" rel=\"noopener\"><strong>an\u00fancio oficial da transa\u00e7\u00e3o foi feito de maneira descontra\u00edda atrav\u00e9s do pr\u00f3prio Tumblr<\/strong><\/a>, em uma conta rec\u00e9m-criada para o Yahoo! na rede (o <a href=\"http:\/\/yodel.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>antigo blog<\/strong><\/a> da empresa foi aposentado na transi\u00e7\u00e3o). O texto, redigido pela CEO da empresa, <strong>Marissa Mayer<\/strong>, deixa clara a inten\u00e7\u00e3o de acalmar os \u00e2nimos dos usu\u00e1rios que podem reprovar a aquisi\u00e7\u00e3o; <strong>tudo continuar\u00e1 igual<\/strong> (visual, proposta e equipe, incluindo Karp, que segue na posi\u00e7\u00e3o de diretor executivo), mas agora h\u00e1 <strong>mais recursos<\/strong> para ajudar o Tumblr a crescer.<\/p>\n<p>No ar desde 1995, o Yahoo! \u00e9 uma das mais importantes e <strong>tradicionais<\/strong> empresas da internet, mas h\u00e1 pelo menos uma d\u00e9cada vem <strong>perdendo relev\u00e2ncia<\/strong> e receita, enfrentando problemas financeiros e no seu comando enquanto v\u00ea &#8220;novos&#8221; gigantes como Google e Facebook ganhando for\u00e7a. Por isso, apesar de ainda ser o <a href=\"http:\/\/www.alexa.com\/topsites\" target=\"_blank\" rel=\"noopener\"><strong>quarto dom\u00ednio mais acessado do planeta<\/strong><\/a>, o esfor\u00e7o parece justificado. Com 105 milh\u00f5es de blogs, 300 milh\u00f5es de visitantes \u00fanicos mensais e 120 mil cadastros di\u00e1rios, o Tumblr pode ajudar o p\u00fablico do Yahoo! a crescer em 50%, para mais de 1 bilh\u00e3o de visitantes mensais (aumentando o tr\u00e1fego geral em 20%).<\/p>\n<p>Ainda assim, o <strong>valor pago surpreendeu o mercado<\/strong>, uma vez que a <strong>publicidade <\/strong>na ferramenta de microblogging ainda est\u00e1 em <strong>est\u00e1gio inicial<\/strong> e qualquer grande <strong>contribui\u00e7\u00e3o para o faturamento<\/strong> do Yahoo! s\u00f3 poder\u00e1 vir em <strong>longo prazo<\/strong>. E a\u00ed mora outro perigo; a empresa n\u00e3o tem um hist\u00f3rico favor\u00e1vel em grandes aquisi\u00e7\u00f5es e viu <strong>GeoCities<\/strong> e <strong>Flickr<\/strong> <strong>perderem import\u00e2ncia<\/strong> depois de serem comprados. Um <strong>movimento contr\u00e1rio por parte dos usu\u00e1rios do servi\u00e7o<\/strong> j\u00e1 se iniciou e nem mesmo a promessa de que o Tumblr continuar\u00e1 o mesmo impediu que a internet fosse bombardeada com <strong>piadas e montagens sobre o assunto<\/strong>.<\/p>\n<p>Por enquanto \u00e9 dif\u00edcil saber o desfecho da hist\u00f3ria. Por um lado, depois de confirmada a aquisi\u00e7\u00e3o do Tumblr pelo Yahoo!, em apenas uma hora mais de 72 mil usu\u00e1rios <strong>migraram seus posts<\/strong> para o <strong>WordPress<\/strong> (a m\u00e9dia \u00e9 de 400 a 600); por outro, a receptividade dos acionistas foi boa e as <strong>a\u00e7\u00f5es do Yahoo! subiram 1%<\/strong>. De qualquer forma, a aposta foi feita.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/copa-olimpiadas-twitter\/\">Copa e Olimp\u00edadas no Brasil podem render neg\u00f3cios ao Twitter<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Em 2006, impressionado pelos ent\u00e3o desconhecidos tumblelogs \u2013 e buscando criar ele mesmo uma<strong> ferramenta<\/strong> para <strong>blogs<\/strong> que fosse mais din\u00e2mica e flex\u00edvel que as dispon\u00edveis \u2013, um jovem de apenas 20 anos estava, sem saber, pavimentando seu caminho para o sucesso. O <a href=\"https:\/\/www.tumblr.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Tumblr<\/strong><\/a>, lan\u00e7ado um ano depois, n\u00e3o demorou para se tornar uma das mais populares ferramentas da web e recentemente fez do norte-americano <strong>David Karp<\/strong> o mais novo bilion\u00e1rio do meio; <strong>comprado<\/strong> nesta semana por aproximadamente <strong>US$ 1,1 bilh\u00e3o<\/strong> (R$ 2,24 bilh\u00f5es), o Tumblr agora \u00e9 uma das principais apostas do <a href=\"http:\/\/www.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Yahoo!<\/strong><\/a> para voltar \u00e0 posi\u00e7\u00e3o de destaque na internet que aos poucos vem perdendo.<\/p>\n","protected":false},"author":1,"featured_media":12629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1749,1745,1608,1840],"class_list":["post-12626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-internet-2","tag-redes-sociais-2","tag-tumblr","tag-yahoo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yahoo! 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