{"id":12794,"date":"2013-06-03T10:57:30","date_gmt":"2013-06-03T13:57:30","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12794"},"modified":"2024-08-06T14:57:56","modified_gmt":"2024-08-06T17:57:56","slug":"teckler-midia-social-remunera-usuario","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/teckler-midia-social-remunera-usuario\/","title":{"rendered":"Teckler: a m\u00eddia social brasileira que remunera o usu\u00e1rio"},"content":{"rendered":"<p>Blogs e <strong>m\u00eddias sociais<\/strong> representam hoje a forma mais comum de compartilhamento de <strong>informa\u00e7\u00f5es<\/strong>, mas produzir conte\u00fado para esses canais pode n\u00e3o ser muito <strong>vantajoso<\/strong>, j\u00e1 que os <strong>lucros <\/strong>recebidos por grandes portais de informa\u00e7\u00e3o dificilmente s\u00e3o repartidos com usu\u00e1rios ativos. Diante desse cen\u00e1rio, o brasileiro <strong>Claudio Gandelman<\/strong>, ex-CEO do site <strong><a href=\"http:\/\/br.match.com\/\" target=\"_blank\" rel=\"noopener\">Match.com<\/a><\/strong> na Am\u00e9rica Latina, decidiu criar um site que recompensasse os <strong>criadores<\/strong> de conte\u00fado.<\/p>\n<p><!--more-->Assim nasceu o <strong><a href=\"http:\/\/www.teckler.com\/index.php\/pt\/home\/index\" target=\"_blank\" rel=\"noopener\">Teckler<\/a><\/strong>, uma m\u00eddia social que pretende <strong>remunerar<\/strong> os usu\u00e1rios ativos que produzirem conte\u00fado, com base nas <strong>visualiza\u00e7\u00f5es<\/strong> das postagens geradas. Cada <strong>mil<\/strong> visitas \u00e0 postagem rendem entre US$ 0,40 e US$ 15, variando conforme o <strong>an\u00fancio<\/strong> exibido. A rede repassa ao criador do conte\u00fado <strong>70%<\/strong> do valor gerado e ret\u00e9m apenas 30%.<\/p>\n<p>Para criar uma conta \u00e9 simples e s\u00f3 \u00e9 preciso uma conta de <strong>e-mail<\/strong> ou uma conta no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/quanto-vale-like-facebook\/\">Facebook<\/a> ou no <a href=\"https:\/\/www.redemagic.com\/blog\/seguidores-e-a-relevancia-do-assunto\/\">Twitter<\/a><\/strong>, que pode ser vinculada com o <strong>Teckler<\/strong> e permite o compartilhamento de conte\u00fado entre um site e outro, o que pode gerar ainda mais cliques e <strong>faturamento<\/strong>, e uma conta no <strong>PayPal<\/strong>, por onde o pagamento ser\u00e1 recebido. Cada usu\u00e1rio pode atrelar \u00e0 conta principal at\u00e9 <strong>cinco perfis<\/strong> diferentes, para tratar de assuntos dissemelhantes, como <strong>gastronomia<\/strong>, esporte e <strong>decora\u00e7\u00e3o<\/strong>. Os <strong>tecks<\/strong>, como s\u00e3o chamadas as postagens, podem ser compostos por<strong> textos, imagens, \u00e1udios<\/strong> e v\u00eddeos e, apesar de a rede ser liberal, os assuntos s\u00e3o moderados, e <strong>pornografia<\/strong>, pedofilia e incita\u00e7\u00e3o ao <strong>\u00f3dio<\/strong> s\u00e3o completamente proibidos. \u00c9 poss\u00edvel tamb\u00e9m migrar <strong>conte\u00fado<\/strong> e seguir perfis de blogs hospedados no <strong>WordPress<\/strong>.<\/p>\n<p>Postar um <strong>teck<\/strong> \u00e9 f\u00e1cil e r\u00e1pido, basta apenas escolher o tipo da postagem (texto, foto ou \u00e1udio) no campo &#8220;<strong>Compartilhe seu conhecimento<\/strong>&#8220;. Os tecks de texto podem conter imagens e <strong>links externos<\/strong> e os de imagens e \u00e1udio podem conter textos; todos eles podem ser compartilhados no <strong>Facebook<\/strong>, no <strong>Twitter<\/strong>, no <a href=\"https:\/\/www.redemagic.com\/blog\/google-e-facebook-duelo-de-titas\/\"><strong>Google+<\/strong><\/a> e no <a href=\"https:\/\/www.redemagic.com\/blog\/linkedin-ads-diferencial-empresa\/\"><strong>LinkedIn<\/strong><\/a>. Os tecks na <strong>home<\/strong> aparecem em categorias: <strong>Mais recentes<\/strong>; <strong>Mais Amados<\/strong>, que exibem conte\u00fado bastante comentado em determinado momento; <strong>Editorial<\/strong>, no qual s\u00e3o exibidos os tecks que os especialistas do <strong>Teckler<\/strong> consideram interessantes; e\u00a0 <strong>Seguindo<\/strong>, relacionados aos posts dos perfis que o usu\u00e1rio segue na rede. A<strong> identidade visual<\/strong> do site lembra, inicialmente, a do <a href=\"https:\/\/www.redemagic.com\/blog\/pinterest-a-rede-social-incompreendida\/\"><strong>Pinterest<\/strong><\/a>, com imagens e textos dispostos em quadrados, mas tamb\u00e9m se parece muito com a disposi\u00e7\u00e3o de postagens de um <strong>blog<\/strong> que mostra apenas o <strong>t\u00edtulo<\/strong> do post e uma imagem que o ilustra.<\/p>\n<p>&#8220;Ningu\u00e9m vai ficar <strong>rico<\/strong>, mas \u00e9 uma forma mais justa de as pessoas dividirem suas cria\u00e7\u00f5es e ganharem <strong>dinheiro<\/strong> com isso&#8221;, explica <strong>Gandelman<\/strong>, atualmente o presidente do <strong>Teckler<\/strong>. Entretanto, o servi\u00e7o parece j\u00e1 estar rendendo bons <strong>resultados<\/strong> para aqueles que decidiram investir tempo na rede: em cinco dias no ar, foram <strong>5 mil cadastros e 10 mil tecks<\/strong>; n\u00fameros que ultrapassaram o esperado, j\u00e1 que a meta inicial era ter cerca de 100 usu\u00e1rios no primeiro m\u00eas. Os an\u00fancios ser\u00e3o intermediados por &#8220;<strong>ad networks<\/strong>&#8220;, empresas especializadas em realizar a ponte entre anunciantes e site que desejam receber a <strong>publicidade<\/strong> oferecida.<\/p>\n<p>O <strong>Teckler<\/strong> foi criado e desenvolvido por brasileiros, mas \u00e9 ambicioso e foi lan\u00e7ado em 15 de maio em <strong>Nova Iorque<\/strong>, estando dispon\u00edvel tamb\u00e9m em outros <strong>164 pa\u00edses e 13 idiomas<\/strong>. A pr\u00f3xima meta \u00e9 expandir o acesso \u00e0s <strong>plataformas m\u00f3veis<\/strong>, com aplicativos para <strong><a href=\"https:\/\/www.redemagic.com\/blog\/truques-e-dicas-para-o-ios-6\/\">iOS<\/a>, <a href=\"https:\/\/www.redemagic.com\/blog\/o-android-e-a-soberania-da-google\/\">Android<\/a> e <a href=\"https:\/\/www.redemagic.com\/blog\/windows-phone-vale-a-pena\/\">Windows<\/a><\/strong><a href=\"https:\/\/www.redemagic.com\/blog\/windows-phone-vale-a-pena\/\"> <strong>Phone<\/strong><\/a> j\u00e1 em desenvolvimento e a promessa de que estejam no mercado em cerca de dois meses.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/socl-mais-uma-rede-social\/\">Socl, mais uma rede social<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blogs e <strong>m\u00eddias sociais<\/strong> representam hoje a forma mais comum de compartilhamento de <strong>informa\u00e7\u00f5es<\/strong>, mas produzir conte\u00fado para esses canais pode n\u00e3o ser muito <strong>vantajoso<\/strong>, j\u00e1 que os <strong>lucros <\/strong>recebidos por grandes portais de informa\u00e7\u00e3o dificilmente s\u00e3o repartidos com usu\u00e1rios ativos. Diante desse cen\u00e1rio, o brasileiro <strong>Claudio Gandelman<\/strong>, ex-CEO do site <strong><a href=\"http:\/\/br.match.com\/\" target=\"_blank\" rel=\"noopener\">Match.com<\/a><\/strong> na Am\u00e9rica Latina, decidiu criar um site que recompensasse os <strong>criadores<\/strong> de conte\u00fado.<\/p>\n","protected":false},"author":1,"featured_media":12796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1787,346,1749,1712],"class_list":["post-12794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-brasil","tag-informacao","tag-internet-2","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teckler: a m\u00eddia social brasileira que remunera o usu\u00e1rio<\/title>\n<meta name=\"description\" content=\"O 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