{"id":12978,"date":"2013-06-12T13:32:35","date_gmt":"2013-06-12T16:32:35","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=12978"},"modified":"2026-01-20T15:19:57","modified_gmt":"2026-01-20T18:19:57","slug":"mudancas-google-aquisicao-waze","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/mudancas-google-aquisicao-waze\/","title":{"rendered":"Mudan\u00e7as no Google com a aquisi\u00e7\u00e3o do Waze"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"text-align: justify;\">Sempre buscando novas<\/span><strong style=\"text-align: justify;\"> oportunidades<\/strong><span style=\"text-align: justify;\"> de melhorar os servi\u00e7os prestados aos usu\u00e1rios, a <\/span><strong style=\"text-align: justify;\">Google<\/strong><span style=\"text-align: justify;\"> anunciou oficialmente nesta semana a <\/span><strong style=\"text-align: justify;\">aquisi\u00e7\u00e3o<\/strong><span style=\"text-align: justify;\"> do aplicativo\u00a0colaborativo de\u00a0<strong>geolocaliza\u00e7\u00e3o<\/strong> israelense<\/span><strong style=\"text-align: justify;\"> Waze<\/strong><span style=\"text-align: justify;\">\u00a0e, apesar dos detalhes da <\/span><strong style=\"text-align: justify;\">transa\u00e7\u00e3o financeira<\/strong><span style=\"text-align: justify;\"> n\u00e3o terem sido divulgados, especula-se que o valor da compra tenha sido de <\/span><strong style=\"text-align: justify;\">US$ 1,3 bilh\u00e3o<\/strong><span style=\"text-align: justify;\">. A grande expectativa agora fica a respeito das novidades que ser\u00e3o apresentadas para <\/span><a style=\"text-align: justify;\" href=\"https:\/\/maps.google.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Maps<\/strong><\/a><span style=\"text-align: justify;\"> e <\/span><a style=\"text-align: justify;\" href=\"http:\/\/www.google.com.br\/intl\/pt-BR\/earth\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>Google Earth<\/strong><\/a><span style=\"text-align: justify;\"> com a agrega\u00e7\u00e3o do aplicativo ao<\/span><strong style=\"text-align: justify;\"> gigante das buscas<\/strong><span style=\"text-align: justify;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"text-align: justify;\"><!--more--><\/span>No pr\u00f3prio an\u00fancio oficial da<strong> Google<\/strong>, a companhia frisou que a <strong>aquisi\u00e7\u00e3o<\/strong> foi focada no servi\u00e7o de mapas, o que desperta a curiosidade sobre quais <strong>incorpora\u00e7\u00f5es<\/strong> e <strong>lan\u00e7amentos<\/strong> acontecer\u00e3o no <strong>Maps<\/strong> e no <strong>Earth<\/strong>. A princ\u00edpio, o <strong>Waze<\/strong> estar\u00e1 dispon\u00edvel para <strong>iOS<\/strong> e <strong>Android<\/strong> e a inten\u00e7\u00e3o \u00e9 melhorar o servi\u00e7o de mapas do <strong>Google<\/strong> com algumas das caracter\u00edsticas de tr\u00e2nsito oferecidas pelo aplicativo, contribuindo com o funcionamento atrav\u00e9s da capacidade de busca do <strong>Google<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Apesar das incertezas, <strong>sites especializados<\/strong> em tecnologia j\u00e1 lan\u00e7am especula\u00e7\u00f5es a respeito das mudan\u00e7as que est\u00e3o por vir, incluindo sincroniza\u00e7\u00e3o com o<strong> Facebook<\/strong>, aproveitamento do sistema de <strong>notifica\u00e7\u00f5es<\/strong> de tr\u00e2nsito e a enorme e fiel comunidade,\u00a0informes em <strong>tempo real<\/strong> da rede de amigos, visualiza\u00e7\u00e3o em tempo real dos amigos que est\u00e3o dirigindo para o mesmo <strong>evento<\/strong>, compartilhamento do <strong>tempo estimado<\/strong> para chegada e <strong>link do percurso<\/strong> para determinado local e integra\u00e7\u00e3o com o <a href=\"https:\/\/plus.google.com\/?hl=pt-br\" target=\"_blank\" rel=\"noopener\"><strong>Google+<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><strong>Mas o que \u00e9 Waze?<\/strong><\/p>\n<p style=\"text-align: justify;\">O\u00a0<strong><a href=\"http:\/\/www.waze.com\/\" target=\"_blank\" rel=\"noopener\">Waze<\/a><\/strong>, como j\u00e1 dito anteriormente, \u00e9 um\u00a0<strong>aplicativo<\/strong>\u00a0colaborativo de\u00a0<strong>geolocaliza\u00e7\u00e3o<\/strong>\u00a0que se tornou famoso entre os usu\u00e1rios de\u00a0<strong>smartphones<\/strong>\u00a0por ter uma pegada mais\u00a0<strong>social<\/strong>, popularizado de<strong> forma err\u00f4nea<\/strong> por ser usado\u00a0para fugir das\u00a0<strong>blitze da Lei Seca<\/strong>. Mas, apesar do uso negativo adotado pelos usu\u00e1rios, o aplicativo tamb\u00e9m permite\u00a0<strong>publicar instantaneamente<\/strong>\u00a0informa\u00e7\u00f5es a respeito do tr\u00e1fego e da situa\u00e7\u00e3o nas\u00a0<strong>estradas<\/strong>, mostrando atualiza\u00e7\u00f5es sobre os\u00a0<strong>percal\u00e7os da rota<\/strong>, como acidentes e bloqueios, e dando a chance para outros usu\u00e1rios redirecionarem os trajetos.<\/p>\n<p style=\"text-align: justify;\">O\u00a0<strong>aplicativo de GPS<\/strong>\u00a0tamb\u00e9m registra as rotas mais usadas como destinos frequentes, al\u00e9m de mostrar, por exemplo, o\u00a0<strong>posto de gasolina<\/strong>\u00a0mais barato ao longo do caminho. Com o\u00a0<strong>Waze<\/strong>\u00a0\u00e9 poss\u00edvel usar\u00a0<strong>comandos de voz<\/strong>\u00a0hands-free, ativados com um aceno de m\u00e3o na frente da tela do smartphone. H\u00e1 ainda a possibilidade de os usu\u00e1rios evolu\u00edrem dentro do\u00a0<strong>aplicativo<\/strong>, ganhando pontos \u00e0 medida que contribuem com informa\u00e7\u00f5es, o que permite, ao acumular pontos, alterar a classifica\u00e7\u00e3o no\u00a0<strong>Waze<\/strong>, indo de\u00a0<strong>Waze Baby<\/strong>\u00a0a\u00a0<strong>Waze Royalty<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Recentemente o <strong>Waze<\/strong> recebeu um <strong>upgrade<\/strong> e passou a reconhecer e criar trajetos baseados em endere\u00e7os de <strong>eventos<\/strong> confirmados pelo usu\u00e1rio no <a href=\"https:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, sincronizando automaticamente a lista de navega\u00e7\u00e3o do aplicativo com<strong> 48 horas<\/strong> de anteced\u00eancia. Al\u00e9m disso, passou a permitir que os usu\u00e1rios verifiquem o <strong>mapa<\/strong> e a <strong>localiza\u00e7\u00e3o<\/strong> de amigos indo para o mesmo lugar e na mesma hora, indicando um<strong> ranking de chegada<\/strong>.<\/p>\n<p style=\"text-align: justify;\">As <strong>especula\u00e7\u00f5es<\/strong>\u00a0citadas acima s\u00e3o apenas algumas a respeito das altera\u00e7\u00f5es que podem acontecer no\u00a0<strong>servi\u00e7o de mapas<\/strong>\u00a0da\u00a0<strong>Google<\/strong>. Com a aquisi\u00e7\u00e3o, o\u00a0<strong>Waze<\/strong>\u00a0est\u00e1 ainda mais perto da\u00a0<strong>populariza\u00e7\u00e3o<\/strong>\u00a0e, como a\u00a0<strong>Google<\/strong>\u00a0disse em um post a respeito da compra do aplicativo,\u00a0\u201c<strong>\u00e9 hora de usar a intelig\u00eancia para superar o tr\u00e2nsito<\/strong>\u201d. Mas, e voc\u00ea, tem algum\u00a0<strong>palpite<\/strong>\u00a0sobre quais mudan\u00e7as v\u00eam por a\u00ed?<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/50-bilhoes-aplicativos-apple-store\/\">Quase 50 bilh\u00f5es de aplicativos baixados na Apple Store<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Sempre buscando novas<strong style=\"text-align: justify;\"> oportunidades<\/strong> de melhorar os servi\u00e7os prestados aos usu\u00e1rios, a <strong style=\"text-align: justify;\">Google<\/strong> anunciou oficialmente nesta semana a <strong style=\"text-align: justify;\">aquisi\u00e7\u00e3o<\/strong> do aplicativo\u00a0colaborativo de\u00a0<strong>geolocaliza\u00e7\u00e3o<\/strong> israelense<strong style=\"text-align: justify;\"> Waze<\/strong>\u00a0e, apesar dos detalhes da <strong style=\"text-align: justify;\">transa\u00e7\u00e3o financeira<\/strong> n\u00e3o terem sido divulgados, especula-se que o valor da compra tenha sido de <strong style=\"text-align: justify;\">US$ 1,3 bilh\u00e3o<\/strong>. A grande expectativa agora fica a respeito das novidades que ser\u00e3o apresentadas para <a style=\"text-align: justify;\" href=\"https:\/\/maps.google.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Maps<\/strong><\/a> e <a style=\"text-align: justify;\" href=\"http:\/\/www.google.com.br\/intl\/pt-BR\/earth\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>Google Earth<\/strong><\/a> com a agrega\u00e7\u00e3o do aplicativo ao<strong style=\"text-align: justify;\"> gigante das buscas<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":12979,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[407,576,168,1910],"class_list":["post-12978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-aplicativos","tag-aplicativos-de-celular","tag-google","tag-waze"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mudan\u00e7as no Google com a aquisi\u00e7\u00e3o do Waze<\/title>\n<meta name=\"description\" content=\"Buscando novas oportunidades de melhorar os servi\u00e7os prestados aos usu\u00e1rios, a Google anunciou oficialmente nesta semana a aquisi\u00e7\u00e3o do aplicativo Waze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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