{"id":13929,"date":"2013-08-06T10:19:46","date_gmt":"2013-08-06T13:19:46","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=13929"},"modified":"2026-01-20T15:20:42","modified_gmt":"2026-01-20T18:20:42","slug":"preferencia-internet-ultrapassa-televisao","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/preferencia-internet-ultrapassa-televisao\/","title":{"rendered":"Prefer\u00eancia por internet ultrapassa televis\u00e3o"},"content":{"rendered":"<p>A <strong>televis\u00e3o<\/strong> \u00e9 um dos meios de <strong>comunica\u00e7\u00e3o<\/strong> mais influentes e utilizados em todo o mundo desde sua cria\u00e7\u00e3o, na d\u00e9cada de <strong>1920<\/strong>. Estima-se que <strong>99%<\/strong> das fam\u00edlias norte-americanas possua pelo menos um aparelho, com a maioria apresentando at\u00e9 mais que um televisor por resid\u00eancia. Entretanto, desde <strong>2004<\/strong>, segundo pesquisas realizadas pela <strong><a href=\"http:\/\/www.people-press.org\/2012\/09\/27\/in-changing-news-landscape-even-television-is-vulnerable\/\" target=\"_blank\" rel=\"noopener\">Pew Research<\/a><\/strong>, a TV vem perdendo espa\u00e7o na briga com as <strong>m\u00eddias digitais<\/strong>. No ano em quest\u00e3o, 57% dos espectadores nos <strong>Estados Unidos<\/strong> preferiam buscar not\u00edcias e informa\u00e7\u00f5es pela televis\u00e3o, enquanto apenas 24% recorriam aos meios digitais.<\/p>\n<p><!--more-->Agora, em <strong>2013<\/strong>, pela primeira vez na hist\u00f3ria da <strong>internet<\/strong>, a rede foi escolhida como <strong>prefer\u00eancia<\/strong> de consumo e ultrapassou a televis\u00e3o no quesito horas gastas de utiliza\u00e7\u00e3o nos EUA. A estimativa da consultoria <strong><a href=\"http:\/\/www.emarketer.com\/Article\/Digital-Set-Surpass-TV-Time-Spent-with-US-Media\/1010096\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/strong> \u00e9 de que adultos norte-americanos passem cerca de <strong>4 horas e 40 minutos<\/strong> consultando m\u00eddias sociais em tablets, smartphones e PCs e cerca de 4 horas e 31 minutos assistindo \u00e0 boa e velha TV.<\/p>\n<p>Esses dados confirmam a <strong>tend\u00eancia<\/strong> que j\u00e1 \u00e9 vista desde 2010, segundo a consultoria, mostrando que o <strong>consumo<\/strong> de m\u00eddias em gadgets m\u00f3veis tende a crescer cada vez mais. E no <strong>Brasil<\/strong> isso n\u00e3o \u00e9 diferente. Segundo dados levantados pela <strong>E.Life<\/strong> no estudo <strong><a href=\"http:\/\/www.slideshare.net\/Elife2009\/pesquisa-estudo-de-comportamento-e-hbitos-de-uso-das-redes-sociais-2013\" target=\"_blank\" rel=\"noopener\">H\u00e1bitos e comportamento dos usu\u00e1rios de redes sociais no Brasil<\/a><\/strong>, 53% dos entrevistados mant\u00eam-se <strong>conectados<\/strong> \u00e0 internet mesmo quando est\u00e3o fora de casa, apoiados pela conex\u00e3o <strong>3G<\/strong> ou <strong>Wi-Fi<\/strong>. Al\u00e9m disso, para 10% deles essa \u00e9 a principal forma de acesso \u00e0s redes.<\/p>\n<p>E a briga entre TV, <strong>r\u00e1dio<\/strong> e internet n\u00e3o para por a\u00ed. Enquanto em 2008 57% dos norte-americanos ainda preferiam a <strong>televis\u00e3o<\/strong>, 34% j\u00e1 migravam para a prefer\u00eancia de <strong>jornais<\/strong> impressos e 35% optavam por ouvir r\u00e1dio (dados da Pew Research). Em 2012 a TV ainda reinava, mas alguns pontos abaixo, com 55% das op\u00e7\u00f5es; a internet, entretanto, s\u00f3 crescia, alcan\u00e7ando 39% da <strong>prefer\u00eancia<\/strong>, contra 33% para r\u00e1dio e 29% para jornais. O cen\u00e1rio atual mostra a total escolha pela <strong>web<\/strong>, com o aumento de consumo das m\u00eddias digitais chegando a 15,8%, segundo a eMarketer.<\/p>\n<p>A tend\u00eancia \u00e9 que os <strong><a href=\"https:\/\/www.redemagic.com\/blog\/brasileiros-internet\/\">brasileiros<\/a><\/strong> sigam os <strong>padr\u00f5es<\/strong> norte-americanos e comecem cada vez mais a optar pelo uso de <strong>dispositivos m\u00f3veis<\/strong>. Mais da metade dos internautas consultados pela E.Life (54%) costuma passar at\u00e9 <strong>30 horas semanais<\/strong> navegando na internet, contra 34% que acessam por mais de <strong>40 horas<\/strong> a cada semana. Entre os usu\u00e1rios da internet pelo celular, 55,1% passam at\u00e9 10 horas por semana conectados ao aparelho, metade do tempo que os usu\u00e1rios de <strong>tablets<\/strong> (46,5%) dispensam \u00e0 conex\u00e3o.<\/p>\n<p>O \u00faltimo e talvez mais importante dado levantado pela E.Life mostra que os brasileiros est\u00e3o cada vez mais utilizando as m\u00eddias <strong>simultaneamente<\/strong>, ou seja, assistem \u00e0 TV enquanto navegam na internet ou ouvem r\u00e1dio. Essa <strong>pluralidade<\/strong> de a\u00e7\u00f5es mostra que ainda n\u00e3o \u00e9 o fim para nenhum tipo de segmento informativo ou de lazer, mas apenas que os <strong>h\u00e1bitos<\/strong> t\u00eam mudado. Al\u00e9m disso, 26% dos consultados afirmaram que escolhem o que assistir na TV com base naquilo que leem na internet e 16% publicam nas redes o que est\u00e3o assistindo no momento, <strong>influenciando<\/strong> outros internautas; ou seja, talvez seja a hora de todas as m\u00eddias se unirem e trabalharem juntas para n\u00e3o perderem <strong>acessos<\/strong>, <strong>telespectadores<\/strong> ou <strong>ouvintes<\/strong>.<\/p>\n<p>Ser\u00e1 que a TV est\u00e1 mesmo <strong>perdendo espa\u00e7o<\/strong> para a internet? Fa\u00e7a as contas de quanto <strong>tempo<\/strong> passa em m\u00e9dia em frente ao <strong>computador<\/strong> e em frente \u00e0 televis\u00e3o e conte para n\u00f3s.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/brasileiro-insatisfeito-com-internet-movel\/\">Brasileiro \u00e9 o mais insatisfeito com internet m\u00f3vel<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A <strong>televis\u00e3o<\/strong> \u00e9 um dos meios de <strong>comunica\u00e7\u00e3o<\/strong> mais influentes e utilizados em todo o mundo desde sua cria\u00e7\u00e3o, na d\u00e9cada de <strong>1920<\/strong>. Estima-se que <strong>99%<\/strong> das fam\u00edlias norte-americanas possua pelo menos um aparelho, com a maioria apresentando at\u00e9 mais que um televisor por resid\u00eancia. Entretanto, desde <strong>2004<\/strong>, segundo pesquisas realizadas pela <strong><a href=\"http:\/\/www.people-press.org\/2012\/09\/27\/in-changing-news-landscape-even-television-is-vulnerable\/\" target=\"_blank\" rel=\"noopener\">Pew Research<\/a><\/strong>, a TV vem perdendo espa\u00e7o na briga com as <strong>m\u00eddias digitais<\/strong>. No ano em quest\u00e3o, 57% dos espectadores nos <strong>Estados Unidos<\/strong> preferiam buscar not\u00edcias e informa\u00e7\u00f5es pela televis\u00e3o, enquanto apenas 24% recorriam aos meios digitais.<\/p>\n","protected":false},"author":1,"featured_media":13930,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1787,1749,644,645,1712,1964,1781],"class_list":["post-13929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-brasil","tag-internet-2","tag-midias-off-line","tag-midias-online","tag-midias-sociais","tag-televisao","tag-tendencia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prefer\u00eancia por internet ultrapassa televis\u00e3o<\/title>\n<meta name=\"description\" content=\"Desde 2004, segundo 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