{"id":13945,"date":"2013-08-07T16:50:48","date_gmt":"2013-08-07T19:50:48","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=13945"},"modified":"2024-08-06T14:12:59","modified_gmt":"2024-08-06T17:12:59","slug":"facebook-muda-algoritmo-feed-noticias","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-muda-algoritmo-feed-noticias\/","title":{"rendered":"Facebook muda algoritmo para melhorar feed de not\u00edcias"},"content":{"rendered":"<p>O <strong>Facebook<\/strong> anunciou nesta semana algumas<strong> mudan\u00e7as<\/strong> relacionadas \u00e0 classifica\u00e7\u00e3o dos posts que aparecem no <strong>feed de not\u00edcias<\/strong> dos usu\u00e1rios. A partir de agora, hist\u00f3rias antigas que ainda n\u00e3o foram visualizadas podem aparecer no topo da <strong>timeline<\/strong>. Entenda como:<\/p>\n<p>Cada pessoa recebe uma m\u00e9dia de 1,5 mil publica\u00e7\u00f5es por dia em sua timeline, entre elas fotos, v\u00eddeos, registros de check-in e textos, sendo que boa parte desses<strong> conte\u00fados<\/strong> n\u00e3o \u00e9 de interesse de quem a visualiza. O objetivo do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-protecao-contas\/\">Facebook<\/a><\/strong> com essa modifica\u00e7\u00e3o, segundo <strong>Mark Zuckerberg<\/strong>, \u00e9 fazer que os usu\u00e1rios n\u00e3o percam conte\u00fados que podem interess\u00e1-los.<\/p>\n<p><!--more-->Em m\u00e9dia 300 posts aparecer\u00e3o por dia no feed de not\u00edcias, ou seja, a visualiza\u00e7\u00e3o de conte\u00fados que antes girava em torno de 57% passar\u00e1 a atingir a casa dos 70%. Portanto, os conte\u00fados de maior <strong>interesse<\/strong> de cada usu\u00e1rio aparecer\u00e3o de forma mais<strong> frequente<\/strong> na timeline, tendo assim mais chances de serem<strong> visualizados<\/strong>.<\/p>\n<p>Para facilitar o entendimento: a <strong>mec\u00e2nica<\/strong> de ordem dos posts que aparecem na timeline \u00e9 feita pelo algoritmo <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-mesmos-amigos\/\"><strong>EdgeRank<\/strong><\/a>, o mesmo que escolhe quais amigos aparecem na p\u00e1gina do<strong> perfil<\/strong>. Esse <strong>algoritmo<\/strong> leva em conta quesitos como o n\u00famero de vezes que a pessoa <strong>interage<\/strong> com um amigo, uma<strong> p\u00e1gina<\/strong> ou uma<strong> celebridade<\/strong> e o n\u00famero de<strong> curtidas<\/strong>, <strong>compartilhamentos<\/strong> e <strong>coment\u00e1rios<\/strong> que um <strong>post<\/strong> recebe.<\/p>\n<p>Por exemplo, um usu\u00e1rio que curta uma fan page sobre esportes e compartilhe com certa frequ\u00eancia os posts publicados nela, faz que o EgdeRank entenda que esse assunto \u00e9 uma <strong>prioridade<\/strong> para ele. Por\u00e9m, se ele ocultar determinadas not\u00edcias dessa mesma p\u00e1gina, o algoritmo passar\u00e1 a entender que a pessoa n\u00e3o est\u00e1 mais interessada naquele tipo de conte\u00fado. Os assuntos que aparecem em cada timeline fazem refer\u00eancia tamb\u00e9m \u00e0s <strong>informa\u00e7\u00f5es mais relevantes<\/strong> para os amigos que mais interagem.<\/p>\n<p align=\"left\">Al\u00e9m de ser algo bom para os usu\u00e1rios, a mudan\u00e7a beneficiar\u00e1 as <a href=\"https:\/\/www.redemagic.com\/blog\/como-divulgar-sua-marca-nas-redes-sociais\/\"><strong>empresas<\/strong><\/a> que publicam conte\u00fados nas fan pages. Com a sele\u00e7\u00e3o de assuntos, existir\u00e1 mais <strong>garantia<\/strong> de que os seguidores da p\u00e1gina visualizar\u00e3o o post e, consequentemente, que o conte\u00fado receber\u00e1 maior n\u00famero de <strong>intera\u00e7\u00f5es<\/strong>.<\/p>\n<p align=\"left\">Um post poder\u00e1 aparecer no <strong>feed<\/strong> de not\u00edcias horas depois de ter sido publicado.<\/p>\n<p align=\"left\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/horario-nobre-facebook-brasil\/\">Estudo revela \u201chor\u00e1rios nobres\u201d do Facebook no Brasil<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O <strong>Facebook<\/strong> anunciou nesta semana algumas<strong> mudan\u00e7as<\/strong> relacionadas \u00e0 classifica\u00e7\u00e3o dos posts que aparecem no <strong>feed de not\u00edcias<\/strong> dos usu\u00e1rios. A partir de agora, hist\u00f3rias antigas que ainda n\u00e3o foram visualizadas podem aparecer no topo da <strong>timeline<\/strong>. Entenda como:<\/p>\n<p>Cada pessoa recebe uma m\u00e9dia de 1,5 mil publica\u00e7\u00f5es por dia em sua timeline, entre elas fotos, v\u00eddeos, registros de check-in e textos, sendo que boa parte desses<strong> conte\u00fados<\/strong> n\u00e3o \u00e9 de interesse de quem a visualiza. O objetivo do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-protecao-contas\/\">Facebook<\/a><\/strong> com essa modifica\u00e7\u00e3o, segundo <strong>Mark Zuckerberg<\/strong>, \u00e9 fazer que os usu\u00e1rios n\u00e3o percam conte\u00fados que podem interess\u00e1-los.<\/p>\n","protected":false},"author":1,"featured_media":13949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1866,127,1810,1712,1812,729],"class_list":["post-13945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-edgerank","tag-facebook","tag-feed-de-noticias","tag-midias-sociais","tag-timeline","tag-timeline-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook muda algoritmo para melhorar feed de not\u00edcias<\/title>\n<meta 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