{"id":14060,"date":"2013-08-15T09:36:00","date_gmt":"2013-08-15T12:36:00","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14060"},"modified":"2026-01-20T13:21:30","modified_gmt":"2026-01-20T16:21:30","slug":"in-depth-google-destaque-artigos-maiores-buscas","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/in-depth-google-destaque-artigos-maiores-buscas\/","title":{"rendered":"&#8220;In-depth&#8221;: Google come\u00e7a a dar destaque a artigos maiores nas buscas"},"content":{"rendered":"<p>Na semana passada <strong>o time de <a href=\"https:\/\/www.redemagic.com\/blog\/como-funciona-busca-do-google\/\">buscas do Google<\/a><\/strong> anunciou que artigos mais complexos, chamados de <strong>conte\u00fado \u201cin-depth\u201d<\/strong>, ter\u00e3o um espa\u00e7o especial na p\u00e1gina da gigante.<\/p>\n<p>Segundo post no <strong><a href=\"http:\/\/insidesearch.blogspot.com.br\/2013\/08\/discover-great-in-depth-articles-on.html\" target=\"_blank\" rel=\"noopener\">blog oficial<\/a><\/strong>, a empresa calcula que <strong>10% de todos os usu\u00e1rios<\/strong> realizam buscas por <strong>t\u00f3picos fixos<\/strong> como \u201cc\u00e9lulas-tronco\u201d e \u201cfelicidade\u201d. At\u00e9 ent\u00e3o, apenas o conte\u00fado que de certa forma estava relacionado ao t\u00f3pico era mostrado, embora nem sempre suprisse as necessidades de quem estava em busca da informa\u00e7\u00e3o. Com a novidade, uma <strong>nova \u00e1rea<\/strong> trar\u00e1 artigos mais <strong>espec\u00edficos e aprofundados<\/strong> sobre t\u00f3picos preferencialmente escritos por pessoas ou ve\u00edculos de comunica\u00e7\u00e3o com <strong>autoridade no assunto<\/strong>.<\/p>\n<p><!--more-->Esse tipo de conte\u00fado &#8211; textos mais extensos e que continuam v\u00e1lidos por meses e at\u00e9 anos &#8211; ser\u00e1 avaliado pelos <strong>rob\u00f4s do Google<\/strong> e precisar\u00e1 trazer uma s\u00e9rie de <strong><a href=\"https:\/\/support.google.com\/webmasters\/answer\/3280182\" target=\"_blank\" rel=\"noopener\">pr\u00e9-requisitos<\/a><\/strong> para figurar entre os artigos \u201cin-depth\u201d. O artigo dever\u00e1 estar dentro das regras do <a href=\"http:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\"><strong>Schema.org<\/strong><\/a>, trazendo dados como \u201cheadline\u201d, \u201calternative headline\u201d, imagem, data, entre outros itens. Tamb\u00e9m ter\u00e1 prefer\u00eancia o conte\u00fado que estiver com o chamado <strong>\u201cAutorship Markup\u201d<\/strong>, op\u00e7\u00e3o que relaciona ao texto o perfil do autor no <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-o-google-como-vai\/\">Google+<\/a><\/strong>.<\/p>\n<p><strong>First Click Free<\/strong><\/p>\n<p>Como conte\u00fados mais extensos tendem a dar mais trabalho para serem produzidos, n\u00e3o raro <strong>\u00e9 preciso pagar<\/strong> para poder acess\u00e1-los <strong>integralmente<\/strong>. A desvantagem para o site que fornece o artigo, entretanto, \u00e9 que esse artigo fica <strong>mal ranquead<\/strong>o no Google, j\u00e1 que os rob\u00f4s n\u00e3o t\u00eam acesso a <strong>conte\u00fado restrito<\/strong>.<\/p>\n<p>A solu\u00e7\u00e3o do Google para esses casos \u00e9 o <a href=\"https:\/\/support.google.com\/webmasters\/answer\/74536\" target=\"_blank\" rel=\"noopener\"><strong>First Click Free<\/strong><\/a> (Primeiro Clique Gr\u00e1tis). O sistema libera o <strong>conte\u00fado completo gratuitamente<\/strong> na <strong>primeira vez<\/strong> que um usu\u00e1rio o acessa por meio da busca do Google. Nas demais vezes, entretanto, \u00e9 preciso proceder com o pagamento. Dessa forma, o conte\u00fado \u00e9 acessado pelos rob\u00f4s do Google, ranqueia melhor (inclusive na \u00e1rea \u201cin-depth\u201d) e d\u00e1 a quem chega a ele pelo Google a chance de obter uma<strong> leitura gratuita<\/strong> no primeiro clique.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/google-e-uma-espiada-na-estrutura-da-gigante\/\">Google e uma espiada na estrutura da gigante<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na semana passada <strong>o time de <a href=\"https:\/\/www.redemagic.com\/blog\/como-funciona-busca-do-google\/\">buscas do Google<\/a><\/strong> anunciou que artigos mais complexos, chamados de <strong>conte\u00fado \u201cin-depth\u201d<\/strong>, ter\u00e3o um espa\u00e7o especial na p\u00e1gina da gigante.<\/p>\n<p>Segundo post no <strong><a href=\"http:\/\/insidesearch.blogspot.com.br\/2013\/08\/discover-great-in-depth-articles-on.html\" target=\"_blank\" rel=\"noopener\">blog oficial<\/a><\/strong>, a empresa calcula que <strong>10% de todos os usu\u00e1rios<\/strong> realizam buscas por <strong>t\u00f3picos fixos<\/strong> como \u201cc\u00e9lulas-tronco\u201d e \u201cfelicidade\u201d. At\u00e9 ent\u00e3o, apenas o conte\u00fado que de certa forma estava relacionado ao t\u00f3pico era mostrado, embora nem sempre suprisse as necessidades de quem estava em busca da informa\u00e7\u00e3o. Com a novidade, uma <strong>nova \u00e1rea<\/strong> trar\u00e1 artigos mais <strong>espec\u00edficos e aprofundados<\/strong> sobre t\u00f3picos preferencialmente escritos por pessoas ou ve\u00edculos de comunica\u00e7\u00e3o com <strong>autoridade no assunto<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":14061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1970,171,168,1971,643,1972],"class_list":["post-14060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-artigo","tag-busca","tag-google","tag-in-depth","tag-pesquisa","tag-texto"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;In-depth&quot;: Google come\u00e7a a dar destaque a artigos maiores nas 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