{"id":14273,"date":"2013-09-02T11:21:44","date_gmt":"2013-09-02T14:21:44","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14273"},"modified":"2026-01-19T15:58:56","modified_gmt":"2026-01-19T18:58:56","slug":"15-erros-blog","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/15-erros-blog\/","title":{"rendered":"15 erros que voc\u00ea n\u00e3o quer cometer no seu blog"},"content":{"rendered":"<p>Escrever um<strong> bom post<\/strong> para um <strong>blog<\/strong> vai <strong>al\u00e9m de redigir um bom texto<\/strong>; \u00e9 claro que falar sobre um<strong> assunto relevante<\/strong> e saber <strong>organizar as informa\u00e7\u00f5es<\/strong> de forma coerente e atrativa <strong>\u00e9 b\u00e1sico e fundamental<\/strong>, mas o trabalho de quem quer ver um blog se destacar <strong>precisa ir al\u00e9m<\/strong>. Os <strong>fatores<\/strong> a serem levados em considera\u00e7\u00e3o <strong>s\u00e3o muitos<\/strong>, e dedicar um <strong>tempo<\/strong> consider\u00e1vel se certificando de que tudo est\u00e1 em ordem \u00e9 o que faz a diferen\u00e7a entre atingir o resultado esperado ou simplesmente cair no mar de publica\u00e7\u00f5es med\u00edocres que existem na web. Confira a seguir<strong> 15 erros comuns<\/strong> que podem <strong>acabar com a relev\u00e2ncia de um post<\/strong> \u2013 e, consequentemente, de um blog:<\/p>\n<p><!--more--><\/p>\n<p><strong>1. Reda\u00e7\u00e3o fraca, complexa demais ou com tom errado<\/strong>: o maior e mais b\u00e1sico erro \u00e9 tamb\u00e9m o mais \u00f3bvio. Pense em quem \u00e9 o seu leitor e fa\u00e7a algo atraente para ele. O texto precisa ser interessante, de f\u00e1cil entendimento e apresentar uma linguagem condizente com o assunto e o p\u00fablico.<\/p>\n<p><strong>2. T\u00edtulo fraco<\/strong>: o t\u00edtulo deve instigar a curiosidade dos leitores em potencial, e gastar algum tempo pensando nele \u00e9 fundamental.<\/p>\n<p><strong>3. Introdu\u00e7\u00e3o entediante<\/strong>: a introdu\u00e7\u00e3o \u00e9 o momento no qual deve-se fisgar a aten\u00e7\u00e3o do leitor. Sobre o que o post ir\u00e1 falar? Por que ele deve continuar lendo? Comece o texto com um par\u00e1grafo atraente ou o restante do post ser\u00e1 ignorado.<\/p>\n<p><strong>4.<\/strong> <strong>Nenhuma revis\u00e3o<\/strong>: textos com erros gramaticais (grafia, reg\u00eancia e concord\u00e2ncia), de digita\u00e7\u00e3o e espa\u00e7amento, formata\u00e7\u00e3o errada e links quebrados afastam leitores e acabam com a reputa\u00e7\u00e3o de um blog.<\/p>\n<p><strong>5. Texto muito curto ou muito longo<\/strong>: escrever menos de 200 palavras ou mais de 2 mil \u00e9 (quase sempre) um erro. N\u00e3o seja superficial nem fa\u00e7a o leitor perder muito tempo. N\u00e3o existem regras exatas para isso, mas tenha bom senso.<\/p>\n<p><strong>6.<\/strong> <strong>Post sem foco ou com muitos focos<\/strong>: nunca escreva por escrever. Escolha um assunto para tratar no seu post (apenas um), desenvolva-o muito bem e tome cuidado para n\u00e3o divagar.<\/p>\n<p><strong>7. Assunto chato, irrelevante, saturado ou ultrapassado<\/strong>: coloque-se no lugar do leitor e pense se o assunto que voc\u00ea pretende abordar ser\u00e1 interessante para ele.<\/p>\n<p><strong>8. Aus\u00eancia de imagens e v\u00eddeos<\/strong>: textos que n\u00e3o s\u00e3o ilustrados de alguma forma s\u00e3o muito menos atraentes. Sempre que puder, insira fotos, ilustra\u00e7\u00f5es e\/ou v\u00eddeos.<\/p>\n<p><strong>9. Assuntos sem qualquer rela\u00e7\u00e3o<\/strong>: para conseguir uma audi\u00eancia fiel e virar refer\u00eancia \u00e9 preciso fazer posts sobre assuntos relacionados e bem definidos. Se um leitor s\u00f3 se interessa por uma parte daquilo que voc\u00ea posta, provavelmente n\u00e3o vai se dar ao trabalho de acessar o blog constantemente ou divulg\u00e1-lo.<\/p>\n<p><strong>10. Vendas no post<\/strong>: usar um post como propaganda, al\u00e9m de ser ineficiente do ponto de vista publicit\u00e1rio, pode acabar gerando rejei\u00e7\u00e3o para o blog e at\u00e9 mesmo para o produto ou servi\u00e7o. Tratar de um assunto relacionado e no fim do post colocar uma chamada &#8220;call to action&#8221;, por outro lado, \u00e9 v\u00e1lido.<\/p>\n<p><strong>11. Aus\u00eancia de pesquisa de keywords<\/strong>: ajude buscadores org\u00e2nicos a encontrar seu post. Pesquise uma boa palavra-chave relacionada ao assunto (as ferramentas do Google podem ser muito \u00fateis para isso) e utilize-a no post diversas vezes. Essa \u00e9 a mais fundamental das regras de SEO.<\/p>\n<p><strong>12.<\/strong> <strong>Aus\u00eancia de links internos e externos<\/strong>: links internos mant\u00eam o leitor consumindo informa\u00e7\u00e3o do seu blog por mais tempo, e os externos, quando relevantes e confi\u00e1veis, agregam valor \u00e0 publica\u00e7\u00e3o. Al\u00e9m disso, usar links ajuda a otimizar o post para motores de busca.<\/p>\n<p><strong>13.<\/strong> <strong>Pl\u00e1gio<\/strong>: gostou de um post de outra fonte e acha que ficaria legal em seu blog? Escreva sobre o assunto com suas pr\u00f3prias palavras ou, se preferir copiar, consiga uma autoriza\u00e7\u00e3o do autor e indique a fonte do texto original.<\/p>\n<p><strong>14. Poucas postagens<\/strong>: \u00e9 necess\u00e1rio publicar um novo post pelo menos uma vez por semana para ser relevante.<\/p>\n<p><strong>15. Nenhuma identifica\u00e7\u00e3o com o tema abordado<\/strong>: por \u00faltimo, mas n\u00e3o menos importante, tentar escrever sobre algo que n\u00e3o lhe interessa, al\u00e9m de chato, \u00e9 muito mais dif\u00edcil. E as chances de cometer muitos dos erros aqui listados aumentam \u2013 e muito.<\/p>\n<p>A <a href=\"https:\/\/www.redemagic.com\/blog\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> conta com uma equipe especializada para oferecer o servi\u00e7o de gerenciamento completo de m\u00eddias sociais, incluindo cria\u00e7\u00e3o e <strong>administra\u00e7\u00e3o de blogs<\/strong>, com desenvolvimento de conte\u00fado relevante e atualiza\u00e7\u00e3o constante. Para saber mais preencha nosso <strong><a href=\"https:\/\/www.redemagic.com\/contato-orcamento.htm\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio de contato<\/a><\/strong> e solicite um or\u00e7amento.<\/p>\n<p><b>Veja tamb\u00e9m:\u00a0<\/b><strong><a href=\"https:\/\/www.redemagic.com\/blog\/por-que-empresa-deve-investir-em-blog\/\">Por que sua empresa deve investir em um blog?<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Escrever um<strong> bom post<\/strong> para um <strong>blog<\/strong> vai <strong>al\u00e9m de redigir um bom texto<\/strong>; \u00e9 claro que falar sobre um<strong> assunto relevante<\/strong> e saber <strong>organizar as informa\u00e7\u00f5es<\/strong> de forma coerente e atrativa <strong>\u00e9 b\u00e1sico e fundamental<\/strong>, mas o trabalho de quem quer ver um blog se destacar <strong>precisa ir al\u00e9m<\/strong>. Os <strong>fatores<\/strong> a serem levados em considera\u00e7\u00e3o <strong>s\u00e3o muitos<\/strong>, e dedicar um <strong>tempo<\/strong> consider\u00e1vel se certificando de que tudo est\u00e1 em ordem \u00e9 o que faz a diferen\u00e7a entre atingir o resultado esperado ou simplesmente cair no mar de publica\u00e7\u00f5es med\u00edocres que existem na web. Confira a seguir<strong> 15 erros comuns<\/strong> que podem <strong>acabar com a relev\u00e2ncia de um post<\/strong> \u2013 e, consequentemente, de um blog:<\/p>\n","protected":false},"author":1,"featured_media":14276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[1155,1712,1156],"class_list":["post-14273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-blog","tag-midias-sociais","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 erros que voc\u00ea n\u00e3o quer cometer no seu blog<\/title>\n<meta name=\"description\" content=\"Escrever um bom post para um blog vai al\u00e9m de redigir um bom texto, e os fatores a serem levados em considera\u00e7\u00e3o s\u00e3o muitos. Confira 15 erros muito comuns:\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/15-erros-blog\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 erros que voc\u00ea n\u00e3o quer cometer no seu blog\" \/>\n<meta property=\"og:description\" content=\"Escrever um bom post para um blog vai al\u00e9m de redigir um bom texto, e os fatores a serem levados em considera\u00e7\u00e3o s\u00e3o muitos. 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