{"id":14299,"date":"2013-09-03T11:47:58","date_gmt":"2013-09-03T14:47:58","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14299"},"modified":"2026-01-20T15:19:12","modified_gmt":"2026-01-20T18:19:12","slug":"m-commerce-social-commerce-tendencia-compras-internet","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/m-commerce-social-commerce-tendencia-compras-internet\/","title":{"rendered":"M-commerce e social commerce: tend\u00eancias para compras pela internet"},"content":{"rendered":"<p>Seguindo o movimento do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-fenomeno-de-crescimento\/\">e-commerce no Brasil<\/a><\/strong>, que alcan\u00e7ou quase 25% de crescimento no primeiro semestre de 2013, o <strong>mobile commerce<\/strong> vem se destacando como uma das formas de compra que mais se desenvolve no Pa\u00eds, englobando todas as <strong>transa\u00e7\u00f5es de compra<\/strong> e venda realizadas atrav\u00e9s de <strong>dispositivos m\u00f3veis<\/strong>. V\u00e1rios fatores t\u00eam contribu\u00eddo para que esse sistema de compras cres\u00e7a a cada dia, como o fato de a venda de <strong>smartphones<\/strong> ter superado a de celulares comuns no segundo semestre deste ano no Brasil, segundo relat\u00f3rio do <strong><a href=\"http:\/\/br.idclatin.com\/\" target=\"_blank\" rel=\"noopener\">IDC Brasil<\/a><\/strong>, o que significa que <strong>8,3 milh\u00f5es<\/strong> de smartphones foram vendidos, alcan\u00e7ando <strong>3% de crescimento<\/strong> no setor entre abril e junho de 2013.<\/p>\n<p><!--more-->Outro elemento que tem sido considerado um incentivador do m-commerce \u00e9 o <strong>varejo omnichannel<\/strong>, que utiliza todos os canais poss\u00edveis para vender produtos, indo at\u00e9 os consumidores, seja nas <strong>m\u00eddias sociais<\/strong>, seja nos smartphones ou mesmo nas <strong>lojas f\u00edsicas<\/strong>. Somado ao <strong>showrooming<\/strong>, pr\u00e1tica que tem se tornado comum e na qual os consumidores testam, experimentam e provam produtos nas lojas f\u00edsicas, mas compram por um <strong>pre\u00e7o<\/strong> menor ou mais acess\u00edvel pela internet, comprar atrav\u00e9s de <strong>aparelhos m\u00f3veis<\/strong> tem se tornado comum, apresentando crescimento de <strong>volume transacional<\/strong> de 1,3% em junho de 2012 para 2,5% em janeiro de 2013 e 3,6% em junho de 2013.<\/p>\n<p>Mas n\u00e3o \u00e9 apenas o pre\u00e7o que faz que os consumidores tomem a <strong>decis\u00e3o<\/strong> de utilizar smartphones e <strong>tablets<\/strong> para fechar compras ao inv\u00e9s de optar pelo bom e velho <strong>PC<\/strong> ou ainda pelas lojas f\u00edsicas. Projetos de <strong>aproxima\u00e7\u00e3o de consumo<\/strong> e aplicativos t\u00eam facilitado e muito a vida de consumidores que n\u00e3o t\u00eam tempo ou paci\u00eancia para fazer compras em shoppings, lojas e supermercados ou ainda j\u00e1 tiveram <strong>experi\u00eancias<\/strong> ruins ao comprar alguma coisa pela internet e receber algo completamente diferente em quest\u00e3o de <strong>qualidade e usabilidade<\/strong>. Para auxiliar esses consumidores muitas empresas j\u00e1 est\u00e3o utilizando o recurso de <strong>realidade aumentada<\/strong> para mostrar se o objeto que pretende ser comprado combinar\u00e1 com a decora\u00e7\u00e3o da casa, por exemplo. E \u00e9 exatamente isso que o aplicativo <strong><a href=\"http:\/\/augmentedev.com\/#home\" target=\"_blank\" rel=\"noopener\">Augment<\/a><\/strong>, citado na edi\u00e7\u00e3o deste m\u00eas da <em><strong><a href=\"http:\/\/www.pcmag.com\/article2\/0,2817,2423098,00.asp\" target=\"_blank\" rel=\"noopener\">PC Magazine<\/a> <\/strong><\/em>e dispon\u00edvel para <strong>iOS e Android<\/strong>, promete fazer ao inserir nos aparelhos <strong>imagens reais<\/strong> dos produtos comercializados, possibilitando visualiza\u00e7\u00e3o em todos os \u00e2ngulos e tomada de decis\u00e3o sobre a compra com toda <strong>certeza<\/strong> de como o produto se encaixar\u00e1 no ambiente, sem engana\u00e7\u00e3o.<\/p>\n<p>Al\u00e9m do <strong>m-commerce<\/strong>, outro termo do com\u00e9rcio que tem sido muito utilizado e tem ganhado fama \u00e9 o <strong>social commerce<\/strong>, que integra o <strong>e-commerce<\/strong> com as m\u00eddias sociais com o objetivo de permitir o <strong>compartilhamento<\/strong> de informa\u00e7\u00f5es, conselhos, indica\u00e7\u00f5es e reclama\u00e7\u00f5es sobre servi\u00e7os, produtos ou empresas entre usu\u00e1rios de sites de <strong>relacionamento<\/strong>. Nessa onda, surgiram tamb\u00e9m o <strong>F-commerce<\/strong>, que engloba o com\u00e9rcio realizado pelo <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-cartao-de-presentes\/\"><strong>Facebook<\/strong><\/a>, e o <strong>Twitter commerce<\/strong>, com o microblog como pano de fundo para o <strong>com\u00e9rcio<\/strong>. Entretanto, algo que desde sempre desestimulou compradores em m\u00eddias sociais foi o enorme <strong>formul\u00e1rio<\/strong> a ser preenchido para a valida\u00e7\u00e3o e o <strong>pagamento<\/strong> da compra. Dessa dificuldade nasceu a <strong><a href=\"https:\/\/chirpify.com\/\" target=\"_blank\" rel=\"noopener\">Chirpify<\/a><\/strong>, uma plataforma desenvolvida para Twitter e Facebook,\u00a0tamb\u00e9m citada pela <em>PC Magazine<\/em>, que permite que produtos de determinadas lojas acopladas ao servi\u00e7o sejam comprados com apenas um <strong>tweet<\/strong> ou um coment\u00e1rio com a palavra &#8220;<strong>buy<\/strong>&#8221; na publica\u00e7\u00e3o relacionada. Dessa forma, o usu\u00e1rio compra, doa ou at\u00e9 envia pagamentos sem pagar nada a mais pelo servi\u00e7o, que \u00e9 descontado das empresas em cerca de 2,9% a 5% do valor da venda com acr\u00e9scimo de 30 centavos de d\u00f3lar por <strong>transa\u00e7\u00e3o<\/strong>.<\/p>\n<p>Ao que parece, e como indicam os n\u00fameros de diversos <strong>estudos<\/strong> da \u00e1rea, a tend\u00eancia \u00e9 que o e-commerce, o m-commerce e o social commerce cres\u00e7am cada dia mais, tornando-se uma das principais formas de os consumidores buscarem tanto <strong>informa\u00e7\u00f5es<\/strong> sobre os produtos e servi\u00e7os como de fato realizarem transa\u00e7\u00f5es via <strong>web<\/strong> e dispositivos m\u00f3veis.<\/p>\n<p>Continue acessando o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/\">Magic Blog<\/a><\/strong> para acompanhar nossa s\u00e9rie de posts sobre e-commerce e tudo relacionado ao assunto no <strong>Brasil<\/strong> e no mundo. Aproveite tamb\u00e9m para obter mais informa\u00e7\u00f5es sobre a a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/venda-a-jato\/\">Venda a Jato<\/a><\/strong>, empresa da <strong><a href=\"http:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">Rede Magic<\/a><\/strong> que atua no mercado de com\u00e9rcio eletr\u00f4nico h\u00e1 mais de sete anos.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/borba-fala-seguranca-ecommerce-programa-emanha\/\">Borba fala sobre seguran\u00e7a em e-commerce ao Programa e-Manh\u00e3<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seguindo o movimento do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-fenomeno-de-crescimento\/\">e-commerce no Brasil<\/a><\/strong>, que alcan\u00e7ou quase 25% de crescimento no primeiro semestre de 2013, o <strong>mobile commerce<\/strong> vem se destacando como uma das formas de compra que mais se desenvolve no Pa\u00eds, englobando todas as <strong>transa\u00e7\u00f5es de compra<\/strong> e venda realizadas atrav\u00e9s de <strong>dispositivos m\u00f3veis<\/strong>. V\u00e1rios fatores t\u00eam contribu\u00eddo para que esse sistema de compras cres\u00e7a a cada dia, como o fato de a venda de <strong>smartphones<\/strong> ter superado a de celulares comuns no segundo semestre deste ano no Brasil, segundo relat\u00f3rio do <strong><a href=\"http:\/\/br.idclatin.com\/\" target=\"_blank\" rel=\"noopener\">IDC Brasil<\/a><\/strong>, o que significa que <strong>8,3 milh\u00f5es<\/strong> de smartphones foram vendidos, alcan\u00e7ando <strong>3% de crescimento<\/strong> no setor entre abril e junho de 2013.<\/p>\n","protected":false},"author":1,"featured_media":14300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[167,1107,909,294,1749,1985,47],"class_list":["post-14299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-compras","tag-compras-on-line","tag-compras-pela-internet","tag-e-commerce","tag-internet-2","tag-m-commerce","tag-social-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M-commerce e social commerce: tend\u00eancias para compras pela internet<\/title>\n<meta name=\"description\" content=\"Seguindo o movimento do e-commerce no Brasil, o mobile commerce vem se destacando como uma das formas de compra que mais cresce no Pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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