{"id":14555,"date":"2013-09-19T10:06:15","date_gmt":"2013-09-19T13:06:15","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14555"},"modified":"2026-01-22T11:58:12","modified_gmt":"2026-01-22T14:58:12","slug":"mudancas-pagamento-anuncios-facebook","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/mudancas-pagamento-anuncios-facebook\/","title":{"rendered":"Facebook determina mudan\u00e7as na forma de pagamento de an\u00fancios"},"content":{"rendered":"<p>Com o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-fenomeno-de-crescimento\/\">e-commerce<\/a><\/strong> crescendo em todo o mundo, \u00e9 natural que os consumidores sintam-se \u00e0 vontade para fazer <strong><a href=\"https:\/\/www.redemagic.com\/blog\/m-commerce-social-commerce-tendencia-compras-internet\/\">compras na web<\/a><\/strong> mesmo em outros pa\u00edses, o que tem alimentado ainda mais as lojas virtuais nesse mercado. Entretanto, as <strong>transa\u00e7\u00f5es<\/strong> entre brasileiros e estrangeiros podem come\u00e7ar a se complicar ap\u00f3s orienta\u00e7\u00e3o da <strong>Associa\u00e7\u00e3o Brasileira de Empresas de Cart\u00f5es de Cr\u00e9dito e Servi\u00e7os<\/strong> (<strong><a href=\"http:\/\/www.abecs.org.br\/site2012\/\" target=\"_blank\" rel=\"noopener\">Abecs<\/a><\/strong>) para que a <strong>convers\u00e3o<\/strong> imediata do valor da compra de d\u00f3lares para <strong>reais<\/strong> seja vetada, ou seja, que as compras realizadas sejam fechadas diretamente em <strong>d\u00f3lares<\/strong>.<\/p>\n<p><!--more-->A <strong>decis\u00e3o<\/strong> foi tomada por conta do enorme n\u00famero de <strong>reclama\u00e7\u00f5es<\/strong> que a associa\u00e7\u00e3o vinha recebendo devido a cobran\u00e7as consideradas <strong>excessivas<\/strong> pelos compradores envolvendo as taxas do <strong>Imposto Sobre Opera\u00e7\u00f5es Financeiras<\/strong> (IOF), atualmente em 6,38%. Isso faz, agora, que as transa\u00e7\u00f5es possam sofrer <strong>reajustes<\/strong> no fechamento da fatura. Ainda segundo a Abecs, o servi\u00e7o de convers\u00e3o de moeda (<strong>Dynamic Currency Conversion<\/strong> \u2013 DCC) \u00e9 oferecido por alguns estabelecimentos internacionais, mas na opera\u00e7\u00e3o est\u00e3o envolvidas remessas de <strong>recursos<\/strong> em d\u00f3lares pelos emissores de cart\u00e3o no Brasil para as bandeiras internacionais no exterior.<\/p>\n<p>Em decorr\u00eancia disso e para facilitar a <strong>rela\u00e7\u00e3o<\/strong> com os consumidores, o <strong><a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/strong> decidiu implementar mudan\u00e7as na forma como aceita <strong>pagamentos<\/strong> de usu\u00e1rios brasileiros que utilizam os servi\u00e7os do site para <a href=\"https:\/\/www.redemagic.com\/blog\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\"><strong>an\u00fancios<\/strong><\/a> e realizam pagamentos com cart\u00f5es de cr\u00e9dito ou <strong><a href=\"https:\/\/www.paypal.com\/br\/webapps\/mpp\/home\" target=\"_blank\" rel=\"noopener\">PayPal<\/a><\/strong>. A medida, em vigor desde <strong>12 de setembro<\/strong>, \u00e9 tida como uma solu\u00e7\u00e3o de curto prazo para que os servi\u00e7os n\u00e3o sejam interrompidos ou cobrados de forma err\u00f4nea. Em <strong>e-mail<\/strong> enviado aos anunciantes, o Facebook ainda sugere que as <strong>faturas<\/strong> sejam checadas para que n\u00e3o haja nenhuma <strong>cobran\u00e7a indevida<\/strong> ou que possa prejudicar a apari\u00e7\u00e3o dos an\u00fancios.<\/p>\n<p>Os valores de <strong>lances<\/strong>, <strong>or\u00e7amentos<\/strong> e <strong>leil\u00f5es<\/strong> ligados \u00e0 aquisi\u00e7\u00e3o dos an\u00fancios continuar\u00e3o a ser exibidos no site em reais, apenas ser\u00e3o cobrados em d\u00f3lares. A <strong><a href=\"https:\/\/www.facebook.com\/help\/braziladspayments\" target=\"_blank\" rel=\"noopener\">Central de Ajuda<\/a><\/strong> do site d\u00e1 conta ainda de que os relat\u00f3rios das atividades no <strong><a href=\"https:\/\/pt-br.facebook.com\/help\/200000840044554\" target=\"_blank\" rel=\"noopener\">Gerenciador de An\u00fancios<\/a><\/strong> n\u00e3o ser\u00e3o afetados, pois ser\u00e3o mostrados valores em reais e d\u00f3lares. Fica definido ent\u00e3o, que n\u00e3o \u00e9 poss\u00edvel mudar a <strong>moeda<\/strong> em que ser\u00e3o efetuadas as <strong>cobran\u00e7as<\/strong>, mas que os servi\u00e7os da m\u00eddia social n\u00e3o ser\u00e3o interrompidos por causa da decis\u00e3o da Abecs, que n\u00e3o afetar\u00e1 a <strong>rela\u00e7\u00e3o<\/strong> entre o Facebook e os <strong>usu\u00e1rios<\/strong> anunciantes.<\/p>\n<p>A mudan\u00e7a n\u00e3o provocar\u00e1 rea\u00e7\u00f5es apenas no <strong>Facebook<\/strong>, mas tamb\u00e9m em outros diversos <strong>servi\u00e7os<\/strong> que antes ofereciam a op\u00e7\u00e3o do <strong>DCC<\/strong>. Um \u00f3timo exemplo \u00e9 o <strong><a href=\"http:\/\/www.amazon.com\/Currency-Converter\/b?ie=UTF8&amp;node=388305011\" target=\"_blank\" rel=\"noopener\">Amazon Currency Converter<\/a><\/strong>, em funcionamento desde dezembro de 2012 e que possibilita que o comprador visualize o valor total da compra convertido na moeda local. <a href=\"http:\/\/br.playstation.com\/psn\/playstation-store\/\" target=\"_blank\" rel=\"noopener\"><strong>PlayStation Store<\/strong><\/a>, <strong><a href=\"https:\/\/play.google.com\/store?hl=pt_BR\" target=\"_blank\" rel=\"noopener\">Google Play<\/a><\/strong>, <strong><a href=\"http:\/\/store.steampowered.com\/\" target=\"_blank\" rel=\"noopener\">Steam<\/a><\/strong> e <strong><a href=\"http:\/\/www.microsoftstore.com\/store\/msbr\/pt_BR\/home\" target=\"_blank\" rel=\"noopener\">Microsoft Store<\/a><\/strong> tamb\u00e9m s\u00e3o exemplos de servi\u00e7os que podem sofrer queda nos ganhos com compras de <strong>brasileiros<\/strong>, que tendem a diminuir.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-muda-algoritmo-feed-noticias\/\">Facebook muda algoritmo para melhorar feed de not\u00edcias<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-fenomeno-de-crescimento\/\">e-commerce<\/a><\/strong> crescendo em todo o mundo, \u00e9 natural que os consumidores sintam-se \u00e0 vontade para fazer <strong><a href=\"https:\/\/www.redemagic.com\/blog\/m-commerce-social-commerce-tendencia-compras-internet\/\">compras na web<\/a><\/strong> mesmo em outros pa\u00edses, o que tem alimentado ainda mais as lojas virtuais nesse mercado. Entretanto, as <strong>transa\u00e7\u00f5es<\/strong> entre brasileiros e estrangeiros podem come\u00e7ar a se complicar ap\u00f3s orienta\u00e7\u00e3o da <strong>Associa\u00e7\u00e3o Brasileira de Empresas de Cart\u00f5es de Cr\u00e9dito e Servi\u00e7os<\/strong> (<strong><a href=\"http:\/\/www.abecs.org.br\/site2012\/\" target=\"_blank\" rel=\"noopener\">Abecs<\/a><\/strong>) para que a <strong>convers\u00e3o<\/strong> imediata do valor da compra de d\u00f3lares para <strong>reais<\/strong> seja vetada, ou seja, que as compras realizadas sejam fechadas diretamente em <strong>d\u00f3lares<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":14557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[1738,766,127,864,1712,363],"class_list":["post-14555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-anuncio-facebook","tag-campanha-facebook","tag-facebook","tag-facebook-ads","tag-midias-sociais","tag-paypal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook determina mudan\u00e7as na forma de pagamento de an\u00fancios<\/title>\n<meta name=\"description\" content=\"O Facebook decidiu implementar mudan\u00e7as na forma como aceita pagamentos de usu\u00e1rios brasileiros ap\u00f3s determina\u00e7\u00e3o da Abecs de vetar convers\u00e3o de moeda.\" 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