{"id":14560,"date":"2013-09-20T10:00:26","date_gmt":"2013-09-20T13:00:26","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14560"},"modified":"2026-01-20T15:20:03","modified_gmt":"2026-01-20T18:20:03","slug":"panorama-geral-e-commerce-brasileiro","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/panorama-geral-e-commerce-brasileiro\/","title":{"rendered":"Panorama geral do e-commerce brasileiro"},"content":{"rendered":"<p style=\"text-align: justify;\">Os n\u00fameros do <b>e-commerce<\/b> ao redor do mundo n\u00e3o param de <b>crescer<\/b>, e no Brasil n\u00e3o \u00e9 diferente. Para medir esse desenvolvimento a <b><a href=\"http:\/\/pitneybowes.com.br\/\" target=\"_blank\" rel=\"noopener\">Pitney Bowes<\/a><\/b> realizou uma pesquisa e constatou que 91% dos entrevistados brasileiros fazem <b>compras pela internet<\/b>, ultrapassando o \u00edndice do <b>Canad\u00e1<\/b> (82%). Mesmo sendo um setor ainda em forma\u00e7\u00e3o, o <b>com\u00e9rcio on-line<\/b> \u00e9 um grande potencial no Pa\u00eds e merece ser analisado com aten\u00e7\u00e3o pelos empres\u00e1rios.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<ul style=\"text-align: justify;\">\n<li><b>Balan\u00e7o do primeiro semestre de 2013<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">O <b>e-commerce brasileiro<\/b> fechou o primeiro semestre do ano com faturamento de R$ 12,74 bilh\u00f5es, 24% mais que no mesmo per\u00edodo de 2012. A quantidade de pedidos feitos via web aumentou 20%, chegando a R$ 35,54 milh\u00f5es. O <b>t\u00edquete m\u00e9dio<\/b> registrou alta de 4%, fechando o semestre com o valor de R$ 359,49.<\/p>\n<p style=\"text-align: justify;\">De acordo com o relat\u00f3rio divulgado pelo <b><a href=\"http:\/\/www.ebit.com.br\/webshoppers\" target=\"_blank\" rel=\"noopener\">E-bit<\/a><\/b>, as categorias mais vendidas em volume de pedidos no e-commerce foram: <b>Moda &amp; Acess\u00f3rios<\/b> (13,7%); <b>Eletrodom\u00e9sticos<\/b> (12,3%); <b>Cosm\u00e9ticos e Perfumaria, Cuidados Pessoais<\/b>, <b>Sa\u00fade<\/b> (12,2%); <b>Inform\u00e1tica<\/b> (9%); e <b>Livros, Assinaturas e Revistas<\/b> (8,9%).<\/p>\n<p style=\"text-align: justify;\">Essa mesma an\u00e1lise revela os <b>pontos negativos<\/b> do <b>e-commerce no Brasil<\/b> e o que faz aumentar o fen\u00f4meno de \u201cabandono de carrinho\u201d, quando o cliente seleciona os produtos, mas n\u00e3o chega a finalizar a compra: em primeiro lugar na lista est\u00e1 o alto custo do frete, apontado por 53% dos internautas brasileiros, em segundo as altas taxa de impostos, com 48%, e em terceiro o tempo de entrega, com 45% dos votos. A m\u00e9dia de satisfa\u00e7\u00e3o geral tamb\u00e9m teve queda de 1%, ficando com 85,96% de aprova\u00e7\u00e3o entre as pessoas que compraram pela internet.<\/p>\n<ul style=\"text-align: justify;\">\n<li><b>M\u00eddias sociais e e-commerce<\/b><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Segundo uma pesquisa realizada pelo <a href=\"http:\/\/www.ibope.com.br\/pt-br\/Paginas\/home.aspx\" target=\"_blank\" rel=\"noopener\"><strong>IBOPE<\/strong><\/a>,\u00a0mais de 100 mil brasileiros t\u00eam acesso \u00e0 internet, o que torna o e-commerce um campo ainda mais convidativo aos olhos dos empreendedores. Desse montante, 46 milh\u00f5es de internautas utilizam frequentemente as <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a>, principalmente o\u00a0<a href=\"http:\/\/www.facebook.com.br\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>,\u00a0hoje com mais de 73 milh\u00f5es de usu\u00e1rios cadastrados no Brasil.<\/p>\n<p style=\"text-align: justify;\">Esse grande n\u00famero de usu\u00e1rios \u00e9 uma fonte riqu\u00edssima de <strong>clientes em potencial<\/strong>; e a primeira tarefa das lojas virtuais deve ser identificar esse p\u00fablico e mostrar o que a empresa tem a oferecer a ele. \u00c9 preciso filtrar dentro das redes os usu\u00e1rios que t\u00eam <strong>afinidade com a marca<\/strong>, sendo que cada <strong>m\u00eddia social<\/strong> oferece um nicho diferenciado de p\u00fablico.\u00a0Tendo tamb\u00e9m um excelente potencial para o <strong>marketing digital<\/strong>, as m\u00eddias sociais s\u00e3o \u00f3timas ferramentas, se exploradas em sua totalidade, para alavancar sites de e-commerce.<\/p>\n<p style=\"text-align: justify;\">Ficou curioso e deseja saber mais? Preencha nosso\u00a0<a href=\"https:\/\/www.redemagic.com\/contato-orcamento.htm\" target=\"_blank\" rel=\"noopener\"><strong>formul\u00e1rio<\/strong><\/a>\u00a0e entre em contato conosco; com certeza temos\u00a0<strong>solu\u00e7\u00f5es personalizadas<\/strong>\u00a0que dar\u00e3o destaque a sua loja virtual neste novo segmento. Tamb\u00e9m continue acompanhando no<strong>\u00a0<\/strong><a href=\"https:\/\/www.redemagic.com\/blog\"><strong>Magic Blog<\/strong><\/a><strong>\u00a0<\/strong>a s\u00e9rie\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/series\/e-commerce-fenomeno-de-crescimento\/\">E-commerce: f\u00eanomeno de crescimento<\/a><\/strong>\u00a0sobre o e-commerce e as\u00a0<strong>tend\u00eancias<\/strong>\u00a0que envolvem o\u00a0<strong>mercado<\/strong>\u00a0e mantenha-se sempre muito bem informado.<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-precisa-adaptar-realidade-aparelhos-moveis\/\">Sites de e-commerce x Realidade dos aparelhos m\u00f3veis<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Os n\u00fameros do e-commerce ao redor do mundo n\u00e3o param de crescer, e no Brasil n\u00e3o \u00e9 diferente. Para medir esse desenvolvimento a <a href=\"http:\/\/pitneybowes.com.br\/\" target=\"_blank\" rel=\"noopener\">Pitney Bowes<\/a> realizou uma pesquisa e constatou que 91% dos entrevistados brasileiros fazem compras pela internet, ultrapassando o \u00edndice do Canad\u00e1 (82%). Mesmo sendo um setor ainda em forma\u00e7\u00e3o, o com\u00e9rcio on-line \u00e9 um grande potencial no Pa\u00eds e merece ser analisado com aten\u00e7\u00e3o pelos empres\u00e1rios.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":14563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1787,294,2008,1749,1712],"class_list":["post-14560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-brasil","tag-e-commerce","tag-e-commerce-brasileiro","tag-internet-2","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Panorama geral do e-commerce brasileiro<\/title>\n<meta name=\"description\" content=\"O e-commerce brasileiro fechou o primeiro semestre de 2013 com um 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