{"id":14603,"date":"2013-09-24T11:19:31","date_gmt":"2013-09-24T14:19:31","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14603"},"modified":"2026-01-22T12:06:20","modified_gmt":"2026-01-22T15:06:20","slug":"pinterest-tera-pins-patrocinados","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/midia-paga\/pinterest-tera-pins-patrocinados\/","title":{"rendered":"Pinterest ter\u00e1 pins patrocinados"},"content":{"rendered":"<p><span style=\"font-size: revert; color: initial;\">Antes era <\/span><strong style=\"font-size: revert; color: initial;\">moda<\/strong><span style=\"font-size: revert; color: initial;\"> apenas entre as mulheres dos <\/span><strong style=\"font-size: revert; color: initial;\">Estados Unidos<\/strong><span style=\"font-size: revert; color: initial;\">, mas agora se tornou foco principal nas m\u00eddias sociais. O <\/span><a style=\"font-size: revert;\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a><span style=\"font-size: revert; color: initial;\"> \u00e9 a m\u00eddia da vez e est\u00e1 ganhando destaque entre os <\/span><strong style=\"font-size: revert; color: initial;\">p\u00fablicos<\/strong><span style=\"font-size: revert; color: initial;\"> masculino, empresarial e comercial no mundo todo.<\/span><\/p>\n<ul>\n<li><!--more--><b>O que \u00e9?<\/b><\/li>\n<\/ul>\n<p>O site foi criado em 2010 e logo no ano seguinte a revista <strong><i>Time<\/i> <\/strong>j\u00e1 o considerou como o melhor site de 2011. O nome escolhido vem de um acr\u00f4nimo das palavras <strong>pin<\/strong> (alfinete) e <strong>interest<\/strong> (interesse) e o <strong>objetivo<\/strong> \u00e9 proporcionar aos usu\u00e1rios \u00e1lbuns virtuais nos quais as pessoas busquem imagens inspiradoras para <strong>viagens<\/strong>, <strong>neg\u00f3cios<\/strong>, dicas de hot\u00e9is incr\u00edveis, decora\u00e7\u00e3o para casa, artesanato, fotos da natureza e por a\u00ed vai.<\/p>\n<p>A novidade agora \u00e9 que se voc\u00ea tem inten\u00e7\u00e3o de dar uma dica de <strong>decora\u00e7\u00e3o<\/strong>, por exemplo, e quer que ela fique mais tempo no ar e seja mais vista, ent\u00e3o poder\u00e1 pagar um <strong>an\u00fancio<\/strong> no Pinterest. Por enquanto, a m\u00eddia social realizar\u00e1 testes com <strong>pins<\/strong> patrocinados de um grupo restrito de marcas e empresas.<\/p>\n<ul>\n<li><b>Entenda a mudan\u00e7a<br \/>\n<\/b><\/li>\n<\/ul>\n<p>Atualmente o Pinterest tem mais de 48 milh\u00f5es de membros no mundo todo. A <a href=\"http:\/\/www.evidon.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Evidon<\/strong><\/a> realizou um estudo sobre o crescimento das m\u00eddias sociais entre fevereiro e julho deste ano e revelou que o Pinterest est\u00e1 sendo o site com maior crescimento, mantendo um <strong>tr\u00e1fego de 637%<\/strong> e m\u00e9dia de tempo de navega\u00e7\u00e3o de 14 minutos.<\/p>\n<p>Ent\u00e3o, para se manter no ar e criar mais <strong>refer\u00eancia<\/strong>, o CEO e fundador da obra, <strong>Ben Silbermann<\/strong>, justificou a mudan\u00e7a \u2013 em um post no <strong><a href=\"http:\/\/blog.pinterest.com\/post\/61688351103\/planning-for-the-future\" target=\"_blank\" rel=\"noopener\">blog do Pinterest<\/a><\/strong> \u2013 e afirmou que a <strong>melhoria<\/strong> foi feita para que os usu\u00e1rios possam aproveitar mais o espa\u00e7o para divulgar <strong>listas<\/strong> de fotos prediletas.<\/p>\n<ul>\n<li><b>N\u00e3o aos banners e an\u00fancios de pop-up<\/b><\/li>\n<\/ul>\n<p>O Pinterest est\u00e1 atraindo empresas que querem ter mais <strong>aproxima\u00e7\u00e3o<\/strong> com o p\u00fablico, e o que facilita isso, comercialmente falando, \u00e9 a variedade de imagens que a m\u00eddia oferece (conte\u00fado), proporcionando que possam ser usadas como <strong>inspira\u00e7\u00e3o<\/strong> para os pr\u00f3prios clientes.<\/p>\n<p>Para fazer valer os an\u00fancios, \u00e9 bom estar alerta para as regras:<\/p>\n<p>&#8211; <strong>Bom gosto<\/strong>: imagens bonitas e n\u00e3o apelativas. N\u00e3o ser\u00e3o permitidos banners nem an\u00fancios de pop-up.<\/p>\n<p>&#8211; <strong>Transpar\u00eancia<\/strong>: ser\u00e1 sempre poss\u00edvel saber quando algu\u00e9m pagar por um pin e de onde esse usu\u00e1rio surgiu.<\/p>\n<p>&#8211; <strong>Relev\u00e2ncia<\/strong>: os pins devem ser sobre itens que est\u00e3o realmente ligados aos pr\u00f3prios interesses.<\/p>\n<p>&#8211; <strong>Feedback<\/strong>: toda a\u00e7\u00e3o feita no Pinterest dar\u00e1 a possibilidade de avalia\u00e7\u00e3o para a melhoria cont\u00ednua do site.<\/p>\n<ul>\n<li><b>Entenda a linguagem do Pinterest<\/b><\/li>\n<\/ul>\n<p><b>Pin<\/b>: \u00e9 o ato de publicar alguma imagem em um board da m\u00eddia social. Praticamente o mesmo que tweetar, blogar, postar, etc.<\/p>\n<p><b>Board: <\/b>s\u00e3o os \u00e1lbuns para categorizar as imagens. Cada tema diferente vale um board novo para manter a organiza\u00e7\u00e3o dos assuntos.<\/p>\n<p><b>Like:<\/b> mesma fun\u00e7\u00e3o do Curtir do Facebook, uma maneira r\u00e1pida de demonstrar agrado.<\/p>\n<p><b>Repin:<\/b> \u00e9 equivalente a compartilhar um pin, mostrando o que um contato postou e escolhendo em qual board do Pinterest quer hospedar a imagem.<\/p>\n<p><b>Follow: <\/b>quando algu\u00e9m decide seguir todos os boards de uma pessoa. Para fazer isso basta entrar no perfil e embaixo da foto de exibi\u00e7\u00e3o clicar no bot\u00e3o \u201cfollow all\u201d.<b><br \/>\n<\/b><\/p>\n<p>H\u00e1 pouco tempo o Pinterest inseriu a op\u00e7\u00e3o de conta comercial para alavancar a visibilidade de uma empresa. No plano de <strong>gest\u00e3o de m\u00eddias sociais<\/strong> oferecido pela <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a>, o Pinterest \u00e9 uma das m\u00eddias ofertadas principalmente para empresas que desejam ter uma aproxima\u00e7\u00e3o maior com os clientes.<\/p>\n<p>Ficou interessado e deseja saber mais? Preencha nosso\u00a0<a href=\"https:\/\/www.redemagic.com\/contato-orcamento.htm\" target=\"_blank\" rel=\"noopener\"><strong>formul\u00e1rio<\/strong><\/a>\u00a0e entre em contato conosco.<\/p>\n<p><strong>Veja tamb\u00e9m:\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/midias-sociais-alavanca-empresas\/\">Presen\u00e7a nas m\u00eddias sociais alavanca retorno de empresas<\/a>. <\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0<span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antes era <strong style=\"font-size: revert; color: initial;\">moda<\/strong> apenas entre as mulheres dos <strong style=\"font-size: revert; color: initial;\">Estados Unidos<\/strong>, mas agora se tornou foco principal nas m\u00eddias sociais. O <a style=\"font-size: revert;\" href=\"https:\/\/www.pinterest.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a> \u00e9 a m\u00eddia da vez e est\u00e1 ganhando destaque entre os <strong style=\"font-size: revert; color: initial;\">p\u00fablicos<\/strong> masculino, empresarial e comercial no mundo todo.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":14616,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410],"tags":[200,1712,2011,1423,1745],"class_list":["post-14603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","tag-fotos","tag-midias-sociais","tag-pins-patrocinados","tag-pinterest","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pinterest ter\u00e1 pins 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