{"id":14633,"date":"2013-09-26T09:19:18","date_gmt":"2013-09-26T12:19:18","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14633"},"modified":"2024-08-06T13:52:06","modified_gmt":"2024-08-06T16:52:06","slug":"login-social-como-ferramenta-de-e-commerce","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/login-social-como-ferramenta-de-e-commerce\/","title":{"rendered":"Login social como ferramenta de e-commerce"},"content":{"rendered":"<p><span style=\"font-size: revert; color: initial;\">Quem nunca desistiu de uma <\/span><strong style=\"font-size: revert; color: initial;\">compra on-line<\/strong><span style=\"font-size: revert; color: initial;\"> por pregui\u00e7a ou dificuldade na finaliza\u00e7\u00e3o do procedimento deve ser agraciado. Preencher in\u00fameros dados em <\/span><strong style=\"font-size: revert; color: initial;\">question\u00e1rios<\/strong><span style=\"font-size: revert; color: initial;\"> imensos e desnecess\u00e1rios faz parte de alguns dos erros que resultam em 69% dos problemas encontrados no <\/span><strong style=\"font-size: revert; color: initial;\"><a href=\"https:\/\/www.redemagic.com\/blog\/panorama-geral-e-commerce-brasileiro\/\">e-commerce<\/a><\/strong><span style=\"font-size: revert; color: initial;\"> e que impedem o fechamento de <\/span><strong style=\"font-size: revert; color: initial;\">vendas<\/strong><span style=\"font-size: revert; color: initial;\"> (segundo estudo da <\/span><strong style=\"font-size: revert; color: initial;\"><a href=\"http:\/\/www.slideshare.net\/deviceLab_br\/mcommerce-devicelab-infografico-22438517\" target=\"_blank\" rel=\"noopener\">deviceLab<\/a><\/strong><span style=\"font-size: revert; color: initial;\">). Mas por que isso acontece? Possivelmente porque os internautas est\u00e3o <\/span><strong style=\"font-size: revert; color: initial;\">cansados<\/strong><span style=\"font-size: revert; color: initial;\"> ou ficam confusos em meio a tantos <\/span><strong style=\"font-size: revert; color: initial;\">logins<\/strong> <strong style=\"font-size: revert; color: initial;\">e senhas<\/strong><span style=\"font-size: revert; color: initial;\"> utilizados diariamente para qualquer movimenta\u00e7\u00e3o realizada na <\/span><strong style=\"font-size: revert; color: initial;\">web<\/strong><span style=\"font-size: revert; color: initial;\">.<\/span><\/p>\n<p><!--more-->Da mesma forma e pelo mesmo <strong>motivo<\/strong>, muitos sites percebem muita <strong>resist\u00eancia<\/strong> por parte dos usu\u00e1rios na realiza\u00e7\u00e3o de <strong>cadastros<\/strong>, seja para possibilitar acesso ou permitir <strong>vantagens<\/strong> em compara\u00e7\u00e3o com usu\u00e1rios comuns.<\/p>\n<ul>\n<li><strong>Mudan\u00e7a de cen\u00e1rio<\/strong><\/li>\n<\/ul>\n<p>Para facilitar a vida de quem navega e de quem tem a ganhar com a navega\u00e7\u00e3o, o <strong>login social<\/strong> j\u00e1 h\u00e1 algum tempo pode ser a sa\u00edda perfeita para unir o \u00fatil ao agrad\u00e1vel. Utilizando contas de <strong>m\u00eddias sociais<\/strong> como <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-comeca-testes-trending-topics\">Facebook<\/a><\/strong>, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/copa-olimpiadas-twitter\/\">Twitter<\/a><\/strong> e <strong><a href=\"https:\/\/www.redemagic.com\/blog\/linkedin-ads-diferencial-empresa\/\">LinkedIn<\/a><\/strong>, esse tipo de login facilita o <strong>acesso<\/strong> porque permite unir as informa\u00e7\u00f5es da m\u00eddia escolhida para acessar o site em que est\u00e1 querendo se <strong>cadastrar<\/strong>.<\/p>\n<p>Basta estar <strong>logado<\/strong> em qualquer m\u00eddia social para que o login social funcione com perfei\u00e7\u00e3o em qualquer outro <strong>site<\/strong> sem que qualquer <strong>esfor\u00e7o exagerado<\/strong> seja necess\u00e1rio por parte do usu\u00e1rio, que s\u00f3 precisar\u00e1 clicar no <strong>bot\u00e3o<\/strong> que mais o interessar.<\/p>\n<ul>\n<li><strong>Vantagens para o e-commerce<\/strong><\/li>\n<\/ul>\n<p>O login social n\u00e3o \u00e9 s\u00f3 proveitoso para quem n\u00e3o precisa mais <strong>memorizar<\/strong> diversas senhas de acesso, mas tamb\u00e9m para o <strong>com\u00e9rcio on-line<\/strong>. De acordo com estudo realizado pela <strong><a href=\"http:\/\/www.gigya.com\/\" target=\"_blank\" rel=\"noopener\">Gigya<\/a><\/strong>, empresa de integra\u00e7\u00e3o de m\u00eddias sociais, usu\u00e1rios que fazem login social navegam por <strong>66%<\/strong> mais p\u00e1ginas no site, passam 56% mais tempo aproveitando o conte\u00fado dispon\u00edvel e s\u00e3o cinco vezes mais suscet\u00edveis a <strong>realizar compras<\/strong>.<\/p>\n<p>Al\u00e9m disso, 33% mais registros foram percebidos ap\u00f3s a <strong>implementa\u00e7\u00e3o<\/strong> do social login em diversos sites analisados, al\u00e9m de 25% de aumento na <strong>qualidade<\/strong> desses registros. Um dos dados mais interessantes talvez esteja ligado aos custos de <strong>SAC<\/strong>, que diminu\u00edram exponencialmente, j\u00e1 que cerca de<strong> 30%<\/strong> dos contatos estavam ligados \u00e0 <strong>perda de senhas<\/strong>.<\/p>\n<p>Outro ponto muito positivo \u00e9 a poss\u00edvel <strong>associa\u00e7\u00e3o das informa\u00e7\u00f5es<\/strong> do perfil do usu\u00e1rio na m\u00eddia social com os interesses que pode apresentar no e-commerce, com possibilidade de realizar <strong>indica\u00e7\u00f5es<\/strong> de produtos e temas que incitem as compras de acordo com os <strong>interesses espec\u00edficos<\/strong> de cada um.<\/p>\n<ul>\n<li><strong>Desvantagens para os usu\u00e1rios<\/strong><\/li>\n<\/ul>\n<p>Como nada pode ser <strong>perfeito<\/strong>, existem alguns entraves que fazem que a ferramenta n\u00e3o seja t\u00e3o bem <strong>aceita<\/strong> assim por quem precisa clicar nela. Ainda segundo dados da <strong>Gigya<\/strong>, muitos internautas n\u00e3o confiam no<strong> login social<\/strong> e se sentem invadidos com a possibilidade de uma empresa <strong>vasculhar<\/strong> suas <strong>prefer\u00eancias<\/strong> <strong>pessoais<\/strong> e tomar conhecimento de sua <strong>vida privada<\/strong>.<\/p>\n<p>A maioria dos entrevistados, 53%, disse j\u00e1 utilizar o <strong>recurso<\/strong> para se conectar a dezenas de sites, mas o n\u00famero de usu\u00e1rios <strong>contra<\/strong> o sistema ainda \u00e9 muito grande: 47%. Esse <strong>\u00edndice<\/strong> \u00e9 muito alto e pode fazer que o login social n\u00e3o decole com a <strong>rapidez<\/strong> que poderia.<\/p>\n<ul>\n<li><strong>Agradando a gregos e troianos<\/strong><\/li>\n<\/ul>\n<p>Para que ningu\u00e9m saia perdendo nessa hist\u00f3ria \u2013 para que as<strong> vendas aumentem<\/strong> e os usu\u00e1rios percam o medo de fazer o login \u2013 algumas coisas precisam ser <strong>adaptadas<\/strong> e o bom senso precisa prevalecer. J\u00e1 que tecnicamente possuem <strong>acesso irrestrito<\/strong> ao perfil dos usu\u00e1rios nas m\u00eddias sociais, as empresas que t\u00eam essa <strong>vantagem<\/strong> n\u00e3o devem, por exemplo, vender informa\u00e7\u00f5es como dados pessoais para cria\u00e7\u00e3o de <strong>mailing list<\/strong>; muito menos realizar campanhas de marketing social com base em dados sem a <strong>permiss\u00e3o<\/strong> do usu\u00e1rio ou enviar mensagens privadas para os contatos deles para aumentar o n\u00famero de <strong>associados<\/strong>.<\/p>\n<p>A s\u00e9rie <strong><a href=\"https:\/\/www.redemagic.com\/blog\/series\/e-commerce-fenomeno-de-crescimento\/\">E-commerce: fen\u00f4meno de crescimento<\/a><\/strong> ainda n\u00e3o acabou. Por isso, continue acompanhando o <strong><a href=\"https:\/\/www.redemagic.com\/blog\">Magic Blog<\/a><\/strong> para estar sempre por dentro das principais <strong>tend\u00eancias<\/strong> do setor de <strong>vendas on-line<\/strong> e se manter muito bem informado.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/m-commerce-social-commerce-tendencia-compras-internet\/\">M-commerce e social commerce: tend\u00eancias para compras pela internet<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quem nunca desistiu de uma <strong style=\"font-size: revert; color: initial;\">compra on-line<\/strong> por pregui\u00e7a ou dificuldade na finaliza\u00e7\u00e3o do procedimento deve ser agraciado. Preencher in\u00fameros dados em <strong style=\"font-size: revert; color: initial;\">question\u00e1rios<\/strong> imensos e desnecess\u00e1rios faz parte de alguns dos erros que resultam em 69% dos problemas encontrados no <strong style=\"font-size: revert; color: initial;\"><a href=\"https:\/\/www.redemagic.com\/blog\/panorama-geral-e-commerce-brasileiro\/\">e-commerce<\/a><\/strong> e que impedem o fechamento de <strong style=\"font-size: revert; color: initial;\">vendas<\/strong> (segundo estudo da <strong style=\"font-size: revert; color: initial;\"><a href=\"http:\/\/www.slideshare.net\/deviceLab_br\/mcommerce-devicelab-infografico-22438517\" target=\"_blank\" rel=\"noopener\">deviceLab<\/a><\/strong>). Mas por que isso acontece? Possivelmente porque os internautas est\u00e3o <strong style=\"font-size: revert; color: initial;\">cansados<\/strong> ou ficam confusos em meio a tantos <strong style=\"font-size: revert; color: initial;\">logins<\/strong> <strong style=\"font-size: revert; color: initial;\">e senhas<\/strong> utilizados diariamente para qualquer movimenta\u00e7\u00e3o realizada na <strong style=\"font-size: revert; color: initial;\">web<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":14636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[1990,2014,1110,1109,1712],"class_list":["post-14633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-ecommerce","tag-login-social","tag-loja-virtual","tag-lojas-virtuais","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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