{"id":14777,"date":"2013-10-09T10:18:38","date_gmt":"2013-10-09T13:18:38","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14777"},"modified":"2024-08-06T13:49:34","modified_gmt":"2024-08-06T16:49:34","slug":"twitter-inicia-oferta-de-acoes","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-inicia-oferta-de-acoes\/","title":{"rendered":"Twitter inicia oferta de a\u00e7\u00f5es e sucesso est\u00e1 nas m\u00e3os de usu\u00e1rios"},"content":{"rendered":"<p>Na \u00faltima quinta-feira (3), o <strong>Twitter<\/strong> iniciou uma<strong> oferta p\u00fablica de a\u00e7\u00f5es<\/strong> (IPO, em ingl\u00eas), prevista em US$ 1 bilh\u00e3o. Apesar de ser um valor alto, superior a de empresas como <strong>Zynga<\/strong> e <a href=\"https:\/\/www.redemagic.com\/blog\/linkedin-ads-diferencial-empresa\/\"><strong>LinkedIn<\/strong><\/a>, a empresa est\u00e1 consciente de que o <strong>desempenho<\/strong> futuro na bolsa depende principalmente dos <strong>usu\u00e1rios<\/strong>.<\/p>\n<p><!--more-->A <strong>qualidade dos posts na m\u00eddia<\/strong> \u00e9 um fator de risco reconhecido, uma vez que o <strong>volume de atividade<\/strong> dos usu\u00e1rios est\u00e1 ligado \u00e0 <strong>publicidade veiculada<\/strong>, que \u00e9 uma das principais <strong>fontes de renda<\/strong> da empresa. \u201cSe nossos usu\u00e1rios n\u00e3o continuarem a <strong>contribuir<\/strong> ou as <strong><a href=\"https:\/\/www.redemagic.com\/blog\/twitter-pode-censurar-tweets-o-que-isso-significa\/\">contribui\u00e7\u00f5es n\u00e3o forem relevantes<\/a><\/strong> para os demais, n\u00f3s podemos ter uma <strong>queda no n\u00famero de usu\u00e1rios<\/strong>, o que pode causar uma <strong>queda na publicidade<\/strong> e no caixa\u201d, declarou a empresa ao NY Times.<\/p>\n<p>Uma vez que os n\u00edveis de atividade da <strong>m\u00eddia social<\/strong> n\u00e3o podem ser diretamente controlados, <strong><a href=\"https:\/\/www.redemagic.com\/blog\/copa-olimpiadas-twitter\/\">o Twitter se esfor\u00e7a<\/a><\/strong> para oferecer <strong>o melhor servi\u00e7o poss\u00edvel<\/strong>, tornando o <strong>microblog<\/strong> funcional nos mais diversos <strong>navegadores<\/strong> e <strong>aparelhos m\u00f3veis<\/strong> \u2013 para isso emprega hoje mais de 2 mil funcion\u00e1rios. Outra estrat\u00e9gia que tem sido adotada para segurar os usu\u00e1rios na m\u00eddia \u00e9 a presen\u00e7a de <strong>celebridades<\/strong>. Atrizes, jogadores de futebol e jornalistas <strong>influentes<\/strong> que se mant\u00eam no Twitter gerando conte\u00fado relevante atraem outros usu\u00e1rios.<\/p>\n<ul>\n<li><strong>Twitter \u00e9 a rede com mais informa\u00e7\u00e3o<\/strong><\/li>\n<\/ul>\n<p>Pesquisa desenvolvida recentemente pela <a href=\"http:\/\/www.technologyreview.com\/view\/519306\/most-influential-emotions-on-social-networks-revealed\/\" target=\"_blank\" rel=\"noopener\"><strong>Universidade de Beihang<\/strong><\/a>, na China, revelou que o <strong>sentimento mais presente<\/strong> no Twitter (tendo como base os usu\u00e1rios chineses e a rede relacionada <strong><a href=\"http:\/\/www.weiboenglish.com\/\" target=\"_blank\" rel=\"noopener\">Weibo<\/a><\/strong>) \u00e9 a <strong>raiva<\/strong>. O resultado \u00e9 \u00fatil principalmente para a <strong>atua\u00e7\u00e3o das empresas<\/strong> na m\u00eddia, gerenciando crises e buscando solu\u00e7\u00f5es para problemas que geralmente s\u00e3o apresentados pelos usu\u00e1rios.<\/p>\n<p>O estudo levou em conta <strong>70 milh\u00f5es de<\/strong> <strong>mensagens <\/strong>postadas por 200 mil internautas chineses.<\/p>\n<p><strong>Veja tamb\u00e9m:<\/strong> <strong><a href=\"https:\/\/www.redemagic.com\/blog\/seguidores-e-a-relevancia-do-assunto\/\">Ainda \u00e9 relevanter ter muitos seguidores no Twitter?<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na \u00faltima quinta-feira (3), o <strong>Twitter<\/strong> iniciou uma<strong> oferta p\u00fablica de a\u00e7\u00f5es<\/strong> (IPO, em ingl\u00eas), prevista em US$ 1 bilh\u00e3o. Apesar de ser um valor alto, superior a de empresas como <strong>Zynga<\/strong> e <a href=\"https:\/\/www.redemagic.com\/blog\/linkedin-ads-diferencial-empresa\/\"><strong>LinkedIn<\/strong><\/a>, a empresa est\u00e1 consciente de que o <strong>desempenho<\/strong> futuro na bolsa depende principalmente dos <strong>usu\u00e1rios<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":14778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2022,2023,2024,1942,126],"class_list":["post-14777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-ipo","tag-microblog","tag-midia-social","tag-rede-social","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter inicia oferta de a\u00e7\u00f5es e sucesso est\u00e1 nas m\u00e3os 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