{"id":14876,"date":"2013-10-16T13:05:01","date_gmt":"2013-10-16T16:05:01","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14876"},"modified":"2024-08-06T13:48:10","modified_gmt":"2024-08-06T16:48:10","slug":"salvacao-da-blackberry","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/salvacao-da-blackberry\/","title":{"rendered":"Seriam o mercado corporativo e o BYOD a salva\u00e7\u00e3o da BlackBerry?"},"content":{"rendered":"<p style=\"text-align: left;\">A <strong>BlackBerry<\/strong> vai de mal a pior, principalmente gra\u00e7as ao<strong> fracasso da venda<\/strong> dos <strong>smartphones<\/strong> da marca \u2013 em especial o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/z10-recomeco-da-blackberry\/\">BlackBerry 10<\/a><\/strong>, modelo que seria a \u00faltima tentativa da empresa na \u00e1rea de <strong>hardware mobile<\/strong> e que vendeu apenas cerca de<strong> 6 milh\u00f5es de unidades<\/strong> (para compara\u00e7\u00e3o, os modelos 5s e 5c de iPhone venderam<strong> 9 milh\u00f5es<\/strong> <strong>de unidades<\/strong> em tr\u00eas dias). Contudo, a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/ainda-e-tempo-para-blackberry\/\">m\u00e1 fase<\/a><\/strong> n\u00e3o impediu a empresa canadense de manter a <strong>inova\u00e7\u00e3o<\/strong> e o <strong>desenvolvimento<\/strong> em algumas \u00e1reas, como provou o an\u00fancio de uma<strong> solu\u00e7\u00e3o de seguran\u00e7a<\/strong> para aparelhos m\u00f3veis voltada para <strong>ambientes corporativos<\/strong>, realizada no <strong>Gartner Symposium<\/strong>, o maior encontro de CIOs e executivos de TI do mundo.<\/p>\n<ul>\n<li><!--more--><strong>A sa\u00edda para a BlackBerry<\/strong><\/li>\n<\/ul>\n<p>Acompanhando o crescimento da tend\u00eancia de <strong>BYOD (Bring your own device)<\/strong>, a BlackBerry busca suprir a necessidade em seguran\u00e7a de <strong>smartphones e tablets<\/strong> que servem tanto para uso <strong>pessoal<\/strong> quanto <strong>profissional<\/strong>. Chamada de<strong> Enterprise Mobility Management<\/strong> (EMM), a plataforma baseada na nuvem oferece uma forma simples de <strong>proteger<\/strong> e <strong>administrar<\/strong> o conte\u00fado de aparelhos usados em organiza\u00e7\u00f5es e em casa, sendo poss\u00edvel <strong>gerenciar aplicativos<\/strong> e permiss\u00f5es por meio de um <strong>painel on-line<\/strong>, sem a necessidade do uso de hardware ou software espec\u00edfico.<\/p>\n<p>De acordo com previs\u00f5es da consultoria <strong>Gartner<\/strong>, at\u00e9 2017 metade das empresas ser\u00e3o <strong>adeptas do BYOD<\/strong>, provando que h\u00e1 uma grande chance de crescimento nesse nicho voltado para <strong>seguran\u00e7a<\/strong>.<\/p>\n<ul>\n<li><strong>Maus resultados<\/strong><\/li>\n<\/ul>\n<p>Com <strong>preju\u00edzo<\/strong> l\u00edquido de<strong> US$ 84 milh\u00f5es<\/strong> somente no primeiro trimestre deste ano, a BlackBerry recebeu uma proposta inicial de compra de US$ 4,7 bilh\u00f5es por parte da <strong>Fairfax Financial<\/strong>, uma das principais acionistas da companhia. Empresas como <strong>Cisco<\/strong>,<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/google-e-uma-espiada-na-estrutura-da-gigante\/\">Google<\/a><\/strong>,<strong> LG <\/strong>e<strong> Samsung<\/strong> tamb\u00e9m mostraram interesse na compra, mas apenas por determinadas partes da empresa, o que provocaria uma <strong>fragmenta\u00e7\u00e3o da marca<\/strong>. Entretanto, essa quebra n\u00e3o \u00e9 bem aceita pelo atual presidente da BlackBerry, <strong>Prem Watsa<\/strong>, que deseja manter a empresa inteira e com foco tanto em software quanto em hardware.<\/p>\n<p>Se a venda da <strong>BlackBerry<\/strong> n\u00e3o \u00e9 a melhor op\u00e7\u00e3o para <strong>salvar a empresa<\/strong>, uma intensa <strong>mudan\u00e7a de foco<\/strong> pode fazer toda a diferen\u00e7a. J\u00e1 consolidada no <strong>mercado corporativo<\/strong>, a marca ainda tem for\u00e7as para se <strong>reestruturar<\/strong> e explorar o nicho da<strong> seguran\u00e7a mobile<\/strong> no ambiente corporativo, um mercado de v\u00e1rios bilh\u00f5es e que j\u00e1 est\u00e1 sendo <strong>conquistado<\/strong> aos poucos por companhias menores.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/crimes-ciberneticos-crescem-em-2013\/\">Crimes cibern\u00e9ticos cresceram novamente em 2013<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: left;\">A <strong>BlackBerry<\/strong> vai de mal a pior, principalmente gra\u00e7as ao<strong> fracasso da venda<\/strong> dos <strong>smartphones<\/strong> da marca \u2013 em especial o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/z10-recomeco-da-blackberry\/\">BlackBerry 10<\/a><\/strong>, modelo que seria a \u00faltima tentativa da empresa na \u00e1rea de <strong>hardware mobile<\/strong> e que vendeu apenas cerca de<strong> 6 milh\u00f5es de unidades<\/strong> (para compara\u00e7\u00e3o, os modelos 5s e 5c de iPhone venderam<strong> 9 milh\u00f5es<\/strong> <strong>de unidades<\/strong> em tr\u00eas dias). Contudo, a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/ainda-e-tempo-para-blackberry\/\">m\u00e1 fase<\/a><\/strong> n\u00e3o impediu a empresa canadense de manter a <strong>inova\u00e7\u00e3o<\/strong> e o <strong>desenvolvimento<\/strong> em algumas \u00e1reas, como provou o an\u00fancio de uma<strong> solu\u00e7\u00e3o de seguran\u00e7a<\/strong> para aparelhos m\u00f3veis voltada para <strong>ambientes corporativos<\/strong>, realizada no <strong>Gartner Symposium<\/strong>, o maior encontro de CIOs e executivos de TI do mundo.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":14877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[365,2029,2030],"class_list":["post-14876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-blackberry","tag-byod","tag-mercado-corporativo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seriam o mercado corporativo e o BYOD a salva\u00e7\u00e3o da BlackBerry?<\/title>\n<meta name=\"description\" content=\"M\u00e1 fase causada por queda em venda de celulares pode ser revertida tendo em foco o mercado corporativo. 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