{"id":14911,"date":"2013-10-21T13:59:55","date_gmt":"2013-10-21T15:59:55","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14911"},"modified":"2024-08-06T13:46:22","modified_gmt":"2024-08-06T16:46:22","slug":"crescimento-anuncios-moveis","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/crescimento-anuncios-moveis\/","title":{"rendered":"An\u00fancios m\u00f3veis tomando conta do mercado"},"content":{"rendered":"<p>Estima-se que at\u00e9 2018 existam cerca de <strong>4,5 bilh\u00f5es de smartphones<\/strong> ativos em todo o mundo, segundo <strong><a href=\"http:\/\/www.ericsson.com\/news\/1706363\" target=\"_blank\" rel=\"noopener\">balan\u00e7o da Ericsson<\/a><\/strong> neste ano. Isso significa muitas pessoas conectadas \u00e0 <strong>internet<\/strong> atrav\u00e9s desses aparelhos, sem contar os acessos realizados por outros <a href=\"https:\/\/www.redemagic.com\/blog\/acompanhar-crescimento-tecnologia-mobile\/\"><strong>dispositivos m\u00f3veis<\/strong><\/a>, como tablets.<\/p>\n<p>Com n\u00fameros t\u00e3o <strong>exorbitantes<\/strong>, \u00e9 natural que a <strong>publicidade<\/strong> chegue em forma de an\u00fancios espec\u00edficos que aparecem, na maioria das vezes, durante a execu\u00e7\u00e3o de um <a href=\"https:\/\/www.redemagic.com\/blog\/apps-redesenhados-para-ios-7\/\"><strong>aplicativo<\/strong><\/a> em uso. A receita gerada por esse tipo de propaganda gera <strong>bilh\u00f5es de d\u00f3lares<\/strong> e promete crescer cada vez mais, lado a lado com o <a href=\"https:\/\/www.redemagic.com\/blog\/compras-por-celular-tablet-realidade-brasileira\/\"><strong>mercado mobile<\/strong><\/a>. Nos seis primeiros meses de 2013, o crescimento j\u00e1 chega a <strong>145%<\/strong>.<\/p>\n<p><!--more-->O <strong>investimento<\/strong> para an\u00fancios em dispositivos m\u00f3veis \u00e9 muito menor que para impressos ou voltados para <strong>desktops<\/strong>, dificultando a convers\u00e3o deles em dinheiro vivo. Mil exibi\u00e7\u00f5es custam cerca de <strong>US$ 0.75<\/strong>, valor bem baixo se comparado com os outros tipos: US$ 3.50 no PC e US$ 100 para mil impress\u00f5es em papel.<\/p>\n<p>A <strong>raz\u00e3o<\/strong> do baixo custo \u00e9 bem \u00f3bvia, j\u00e1 que o an\u00fancio \u00e9 bem menor e atrapalha muito mais no <strong>smartphone<\/strong> que no navegador comum de desktop, por exemplo, o qual normalmente ocupa um espa\u00e7o pequeno e quase <strong>impercept\u00edvel<\/strong> na tela. A vantagem dessas apari\u00e7\u00f5es \u00e9 possibilitar que a maioria dos aplicativos que as exibem seja <strong>gratuita<\/strong>, j\u00e1 que \u00e9 &#8220;<strong>patrocinada<\/strong>&#8221; pelas propagandas.<\/p>\n<p>No primeiro semestre de 2013, segundo o <strong><a href=\"http:\/\/www.washingtonpost.com\/blogs\/wonkblog\/wp\/2013\/10\/11\/mobile-ad-spending-is-through-the-roof-thats-a-big-deal\/\" target=\"_blank\" rel=\"noopener\">Washington Post<\/a><\/strong>, esse tipo de publicidade gerou mais de <strong>US$ 3 bilh\u00f5es<\/strong> em receita. O crescimento desse mercado possibilita que melhores an\u00fancios, n\u00e3o t\u00e3o <strong>irritantes<\/strong>, sejam desenvolvidos, al\u00e9m de prover o melhor desenvolvimento de <strong>aplicativos gr\u00e1tis<\/strong>.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/pagamento-mobile-se-destacando\/\">Pagamento mobile se destacando entre consumidores<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estima-se que at\u00e9 2018 existam cerca de <strong>4,5 bilh\u00f5es de smartphones<\/strong> ativos em todo o mundo, segundo <strong><a href=\"http:\/\/www.ericsson.com\/news\/1706363\" target=\"_blank\" rel=\"noopener\">balan\u00e7o da Ericsson<\/a><\/strong> neste ano. Isso significa muitas pessoas conectadas \u00e0 <strong>internet<\/strong> atrav\u00e9s desses aparelhos, sem contar os acessos realizados por outros <a href=\"https:\/\/www.redemagic.com\/blog\/acompanhar-crescimento-tecnologia-mobile\/\"><strong>dispositivos m\u00f3veis<\/strong><\/a>, como tablets.<\/p>\n<p>Com n\u00fameros t\u00e3o <strong>exorbitantes<\/strong>, \u00e9 natural que a <strong>publicidade<\/strong> chegue em forma de an\u00fancios espec\u00edficos que aparecem, na maioria das vezes, durante a execu\u00e7\u00e3o de um <a href=\"https:\/\/www.redemagic.com\/blog\/apps-redesenhados-para-ios-7\/\"><strong>aplicativo<\/strong><\/a> em uso. A receita gerada por esse tipo de propaganda gera <strong>bilh\u00f5es de d\u00f3lares<\/strong> e promete crescer cada vez mais, lado a lado com o <a href=\"https:\/\/www.redemagic.com\/blog\/compras-por-celular-tablet-realidade-brasileira\/\"><strong>mercado mobile<\/strong><\/a>. Nos seis primeiros meses de 2013, o crescimento j\u00e1 chega a <strong>145%<\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2031,1938,317],"class_list":["post-14911","post","type-post","status-publish","format-standard","hentry","category-tecnologia","tag-anuncios","tag-dispositivos-moveis","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00fancios m\u00f3veis tomando conta do mercado<\/title>\n<meta name=\"description\" content=\"Com bilh\u00f5es de smartphones ativos no mundo, \u00e9 natural que a publicidade chegue a esse mercado em forma de an\u00fancios espec\u00edficos para dispositivos m\u00f3veis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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