{"id":14932,"date":"2013-10-23T10:09:44","date_gmt":"2013-10-23T12:09:44","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14932"},"modified":"2026-01-22T10:34:59","modified_gmt":"2026-01-22T13:34:59","slug":"fabiano-cruz-comunicar-no-meio-digital","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/comunicacao\/marketing-digital\/fabiano-cruz-comunicar-no-meio-digital\/","title":{"rendered":"Palestra de Fabiano Cruz exp\u00f5e a maneira correta de se comunicar no meio digital"},"content":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/fabiano-cruz-comunicar-no-meio-digital\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14936 aligncenter\" title=\"Palestra de Fabiano Cruz exp\u00f5e a maneira correta de se comunicar no meio digital\" alt=\"Palestra de Fabiano Cruz exp\u00f5e a maneira correta de se comunicar no meio digital\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/imagens_blog_21.jpg\" width=\"550\" height=\"550\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/imagens_blog_21.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/imagens_blog_21-150x150.jpg 150w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/imagens_blog_21-300x300.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>Muitas marcas est\u00e3o saindo do <strong>anonimato<\/strong> e ganhando notoriedade. No mundo dos <strong>neg\u00f3cios<\/strong>, as m\u00eddias sociais t\u00eam sido vistas como excelentes aliadas no canal de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-sac-estrategicamente-alinhados\/\">comunica\u00e7\u00e3o entre a empresa e o consumidor<\/a><\/strong>, entretanto, se esse canal n\u00e3o estiver bem alinhado, pode ser um \u201ctiro no p\u00e9\u201d.<\/p>\n<p>Quem explica melhor o tema \u00e9 o diretor da <a href=\"http:\/\/www.housecricket.com.br\/\" target=\"_blank\"><strong>HouseCricket Digital Direct<\/strong><\/a>, <strong>Fabiano Cruz<\/strong>. Especialista em comunica\u00e7\u00e3o digital, ele comenta que \u00e9 comum as empresas entrarem nas <strong>m\u00eddias sociais<\/strong>, criarem um perfil, mas pararem por a\u00ed mesmo, deixando de lado o pr\u00f3prio <strong>p\u00fablico<\/strong>, a linguagem ideal, o <strong>monitoramento da marca<\/strong> na rede e a comunica\u00e7\u00e3o estrat\u00e9gica.<\/p>\n<ul>\n<li><!--more--><b>O DNA da empresa influencia na comunica\u00e7\u00e3o <\/b><\/li>\n<\/ul>\n<p>N\u00e3o \u00e9 poss\u00edvel postar \u201c<strong>qualquer coisa<\/strong>\u201d nas m\u00eddias sociais, e muito menos ser uma empresa bipolar, que uma hora adota uma <strong>postura s\u00e9ria<\/strong> e em outra faz piadas sobre determinados fatos. \u00c9 preciso alinhar: ou \u00e9 s\u00e9ria, ou \u00e9 <strong>informal<\/strong>, ou \u00e9 criativa, ou \u00e9 <strong>din\u00e2mica<\/strong>; deve existir um padr\u00e3o.<\/p>\n<p>Para sair do amadorismo \u00e9 preciso ter cautela na hora de <strong>conversar com o p\u00fablico<\/strong>. \u201cPara uma empresa estar exposta em um <strong>canal social<\/strong>, \u00e9 fundamental que seu c\u00f3digo de conduta esteja muito claro para os <strong>clientes e colaboradores<\/strong>, pois o \u2018combinado n\u00e3o sai caro\u2019\u201d, explica Fabiano.<\/p>\n<p>Comunicar-se no <strong>meio digital<\/strong> requer muito mais que <strong>planejamento<\/strong>, \u00e9 preciso englobar o <strong>DNA da empresa<\/strong>. N\u00e3o existe um hor\u00e1rio espec\u00edfico de <strong>audi\u00eancia<\/strong>, como na TV, por exemplo. Nas m\u00eddias o hor\u00e1rio \u00e9 sempre nobre e demanda toda <strong>aten\u00e7\u00e3o<\/strong> poss\u00edvel dos envolvidos.<\/p>\n<p>Atualmente a <strong>democracia virtual<\/strong> prevalece e \u00e9 capaz de fazer uma marca ser <strong>amada ou odiada<\/strong> nas m\u00eddias. \u00c9 a mesma pol\u00edtica que faz que algumas empresas desconhecidas tenham mais de <strong>50 mil seguidores<\/strong> engajados e defendendo com unhas e dentes os servi\u00e7os\/produtos dela, enquanto outras n\u00e3o t\u00eam nem um ter\u00e7o desse <strong>engajamento<\/strong>.<\/p>\n<p>\u201cAs m\u00eddias sociais representam o\u00a0<strong>marketing direto contempor\u00e2neo<\/strong>. \u00c9 por meio desses canais que as marcas conseguem falar com o p\u00fablico de maneira altamente qualificada e segmentada\u201d, acrescenta. Uma ideia que Fabiano sempre defende \u00e9 de que uma <strong>excelente comunica\u00e7\u00e3o<\/strong> \u00e9 aquela que cria experi\u00eancias, gera novas sensa\u00e7\u00f5es e aumenta a <strong>interatividade<\/strong>.<\/p>\n<ul>\n<li><b>\u201cQuer sua empresa nas m\u00eddias sociais?\u201d<br \/>\n<\/b><\/li>\n<\/ul>\n<p>Ficou curioso para saber mais? Essa foi s\u00f3 uma parcela do conte\u00fado sobre comunica\u00e7\u00e3o digital que <strong>Fabiano Cruz<\/strong> tratar\u00e1 no dia 13 de novembro durante o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/abradi-promove-palestras-midias-sociais\/\">ciclo de palestras<\/a><\/strong> da Associa\u00e7\u00e3o Brasileira das Ag\u00eancias Digitais \u2013 Regional Paran\u00e1 (<strong>ABRADi-PR<\/strong>).<\/p>\n<p>Al\u00e9m dele, o<strong> s\u00f3cio e Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a><\/strong>,<strong> <\/strong><a href=\"http:\/\/www.antonioborba.com\" target=\"_blank\"><strong>Antonio Borba<\/strong><\/a>, falar\u00e1 sobre <strong>ger\u00eancia e monitoramento de marca<\/strong>. Tamb\u00e9m estar\u00e1 presente <strong>Edney Souza<\/strong>, o <a href=\"http:\/\/interney.net\/\" target=\"_blank\"><strong>Interney<\/strong><\/a>, que ensinar\u00e1 como <strong><a href=\"https:\/\/www.redemagic.com\/blog\/interney-fenomeno-empresas-midias-sociais\/\" target=\"_blank\">medir resultados nas m\u00eddias sociais<\/a><\/strong>.<\/p>\n<ul>\n<li><b>Saiba mais<\/b><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.redemagic.com\/blog\/abradi-promove-palestras-midias-sociais\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-15025\" alt=\"ciclo-de-palestras-abradi\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi.png\" width=\"550\" height=\"250\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi-300x136.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>O evento ter\u00e1 car\u00e1ter beneficente, com parte da verba destinada ao\u00a0<strong><a href=\"http:\/\/www.naoviolencia.org.br\/\" target=\"_blank\">Instituto N\u00e3o Viol\u00eancia<\/a><\/strong>, ONG que desde 1998 promove a\u00e7\u00f5es de car\u00e1ter educativo e preventivo em escolas da rede p\u00fablica de ensino. O <strong>ciclo de palestras<\/strong><b>\u00a0<\/b>ser\u00e1 realizado \u00e0s 19h do dia 13 de novembro na Associa\u00e7\u00e3o Comercial do Paran\u00e1 (ACP), localizada na Rua Quinze de Novembro, 621 \u2013 Centro. As inscri\u00e7\u00f5es podem ser feitas atrav\u00e9s do e-mail\u00a0<strong><a href=\"mailto:alessandra.lara@acp.org.br\">alessandra.lara@acp.org.br<\/a><\/strong><\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/interney-fenomeno-empresas-midias-sociais\/\">Palestra com Interney explicar\u00e1 o fen\u00f4meno das empresas nas m\u00eddias sociais<\/a>.<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><a href=\"https:\/\/www.redemagic.com\/blog\/fabiano-cruz-comunicar-no-meio-digital\"><\/a><\/p>\n<p>Muitas marcas est\u00e3o saindo do <strong>anonimato<\/strong> e ganhando notoriedade. No mundo dos <strong>neg\u00f3cios<\/strong>, as m\u00eddias sociais t\u00eam sido vistas como excelentes aliadas no canal de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-sac-estrategicamente-alinhados\/\">comunica\u00e7\u00e3o entre a empresa e o consumidor<\/a><\/strong>, entretanto, se esse canal n\u00e3o estiver bem alinhado, pode ser um \u201ctiro no p\u00e9\u201d.<\/p>\n<p>Quem explica melhor o tema \u00e9 o diretor da <a href=\"http:\/\/www.housecricket.com.br\/\" target=\"_blank\"><strong>HouseCricket Digital Direct<\/strong><\/a>, <strong>Fabiano Cruz<\/strong>. Especialista em comunica\u00e7\u00e3o digital, ele comenta que \u00e9 comum as empresas entrarem nas <strong>m\u00eddias sociais<\/strong>, criarem um perfil, mas pararem por a\u00ed mesmo, deixando de lado o pr\u00f3prio <strong>p\u00fablico<\/strong>, a linguagem ideal, o <strong>monitoramento da marca<\/strong> na rede e a comunica\u00e7\u00e3o estrat\u00e9gica.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":14936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2402,6],"tags":[2019,2018,2020,2035,1712,714],"class_list":["post-14932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao","category-marketing-digital","tag-abradi","tag-abradi-pr","tag-ciclo-de-palestras","tag-comunicacao-digital","tag-midias-sociais","tag-monitoramento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fabiano Cruz exp\u00f5e a maneira correta de se comunicar no meio digital<\/title>\n<meta name=\"description\" content=\"Fabiano Cruz explica que \u00e9 comum empresas entrarem nas m\u00eddias sociais e deixarem de lado o pr\u00f3prio p\u00fablico e a maneira estrat\u00e9gica de se comunicar. 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