{"id":14996,"date":"2013-10-30T15:19:07","date_gmt":"2013-10-30T17:19:07","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=14996"},"modified":"2013-10-30T17:47:42","modified_gmt":"2013-10-30T19:47:42","slug":"entrevista-cbn-borba-convida-evento-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/entrevista-cbn-borba-convida-evento-midias-sociais\/","title":{"rendered":"Em entrevista \u00e0 CBN, Borba convida para evento sobre m\u00eddias sociais"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/entrevista-cbn-borba-convida-evento-midias-sociais\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15012 aligncenter\" title=\"Em entrevista \u00e0 CBN, Borba convida para evento sobre m\u00eddias sociais\" alt=\"Antonio Borba d\u00e1 palestra sobre m\u00eddias sociais em evento da ABRADi-PR\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/antonio-borba-palestras-abradi-pr1.jpg\" width=\"550\" height=\"550\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/antonio-borba-palestras-abradi-pr1.jpg 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/antonio-borba-palestras-abradi-pr1-150x150.jpg 150w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/antonio-borba-palestras-abradi-pr1-300x300.jpg 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>A popula\u00e7\u00e3o brasileira j\u00e1 ultrapassa<strong> 200 milh\u00f5es<\/strong> de indiv\u00edduos, de acordo com o Instituto Brasileiro de Geografia e Estat\u00edstica (<strong>IBGE<\/strong>). Segundo o IBOPE, <strong>86% dos brasileiros<\/strong> possuem conta em alguma <strong>m\u00eddia social<\/strong> \u2013 cerca de um ter\u00e7o possui conta no Facebook, por exemplo.<\/p>\n<p>O n\u00famero de pessoas conectadas chega a ser exorbitante, entretanto, a grande quest\u00e3o \u00e9: \u201co que as empresas est\u00e3o fazendo para alimentar esse cen\u00e1rio, como est\u00e3o aproveitando a presen\u00e7a nas m\u00eddias sociais para trazer resultados (lucros) para o neg\u00f3cio?\u201d. Esse foi o tema da entrevista exclusiva do <strong>s\u00f3cio e Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a><\/strong>, <a href=\"http:\/\/www.antonioborba.com\" target=\"_blank\"><strong>Antonio Borba<\/strong><\/a>, ontem, \u00e0 r\u00e1dio <strong>CBN<\/strong>. Acompanhe a entrevista:<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/xtVZfNd6sWo\" height=\"310\" width=\"550\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Borba antecipou, durante o bate-papo, o que ser\u00e1 bastante discutido no evento <a href=\"https:\/\/www.redemagic.com\/blog\/abradi-promove-palestras-midias-sociais\/\"><strong>\u201cQuer sua empresa nas m\u00eddias sociais?\u201d<\/strong><\/a> da Associa\u00e7\u00e3o Brasileira das Ag\u00eancias Digitais \u2013 Regional Paran\u00e1 (<a href=\"http:\/\/abradi-pr.com.br\" target=\"_blank\"><strong>ABRADi-PR<\/strong><\/a>) no pr\u00f3ximo dia 13, no qual tamb\u00e9m falar\u00e1 sobre a import\u00e2ncia de uma <strong>boa ger\u00eancia<\/strong> e <strong>monitoramento nas m\u00eddias sociais<\/strong>. O evento, para empres\u00e1rios de todas \u00e1reas, ter\u00e1 como objetivo esclarecer, <strong>orientar<\/strong> e estabelecer par\u00e2metros sobre como contratar corretamente o servi\u00e7o de<strong> gerenciamento de m\u00eddias sociais<\/strong>.<\/p>\n<ul>\n<li><b>O que \u00e9 uma gest\u00e3o de m\u00eddia social?<\/b><\/li>\n<\/ul>\n<p>Para Borba, muitos empres\u00e1rios ainda n\u00e3o se alertaram para o <strong>\u201cboom\u201d midi\u00e1tico<\/strong> porque ainda h\u00e1 amadores e certa <strong>confus\u00e3o<\/strong> nesse processo. \u201cO que \u00e9 uma <strong>gest\u00e3o<\/strong> de m\u00eddia social? O que deve ser analisado em uma <strong>proposta<\/strong>? Um dos objetivos da ABRADi \u00e9 a padroniza\u00e7\u00e3o das <strong>informa\u00e7\u00f5es<\/strong>, mostrar e ensinar os empres\u00e1rios como contratar e exigir <strong>resultados<\/strong> das m\u00eddias sociais\u201d, alerta Borba.<\/p>\n<p>Durante as palestras do evento ser\u00e3o discutidas as melhores maneiras para apostar nessa \u00e1rea da <strong>comunica\u00e7\u00e3o<\/strong>. \u201cA empresa que n\u00e3o est\u00e1 nas m\u00eddias est\u00e1 <strong>negligenciando<\/strong> uma parte do mercado\u201d, explica Borba. Atualmente esse tipo de site \u00e9 o quarto canal mais utilizado pelo <strong>consumidor<\/strong> para se comunicar, e praticamente 100% deles curtem as p\u00e1ginas para ficar por dentro do que acontece nas empresas de que gostam. \u201cEles querem <strong>apoiar<\/strong> <strong>as marca<\/strong>s que admiram\u201d, acrescenta.<\/p>\n<p>Segundo pesquisas da E.Life para o estudo <strong><a href=\"http:\/\/www.slideshare.net\/Elife2009\/pesquisa-estudo-de-comportamento-e-hbitos-de-uso-das-redes-sociais-2013\" target=\"_blank\">H\u00e1bitos e comportamento dos usu\u00e1rios de redes sociais no Brasil<\/a><\/strong>, 66,9% dos usu\u00e1rios acompanham p\u00e1ginas e <strong>perfis de empresas<\/strong>, produtos e servi\u00e7os em m\u00eddias sociais para ter <strong><a href=\"https:\/\/www.redemagic.com\/blog\/e-commerce-sac-estrategicamente-alinhados\/\">atendimento on-line<\/a><\/strong> quando precisam, e 93,3% curtem essas p\u00e1ginas no <strong>Facebook<\/strong> para apoiar as marcas.<\/p>\n<ul>\n<li><b>Saiba mais <\/b><\/li>\n<\/ul>\n<p>Para <strong>explorar<\/strong> o conte\u00fado discutido durante a entrevista, muito mais ser\u00e1 explicado <strong>passo a passo<\/strong> durante o ciclo de palestras da Associa\u00e7\u00e3o Brasileira das Ag\u00eancias Digitais \u2013 Regional Paran\u00e1 (<strong>ABRADi-PR<\/strong>).<\/p>\n<p><strong><a href=\"http:\/\/www.antonioborba.com\/\" target=\"_blank\">Antonio Borba<\/a><\/strong> (s\u00f3cio Diretor Executivo da <strong><a href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a><\/strong>); <strong><a href=\"https:\/\/www.redemagic.com\/blog\/interney-fenomeno-empresas-midias-sociais\/\">Edney Souza<\/a><\/strong> (<strong><a href=\"http:\/\/interney.net\/\" target=\"_blank\">Interney<\/a><\/strong>) e <strong><a href=\"https:\/\/www.redemagic.com\/blog\/fabiano-cruz-comunicar-no-meio-digital\">Fabiano Cruz<\/a><\/strong> (diretor da <strong><a href=\"http:\/\/www.housecricket.com.br\/\" target=\"_blank\">HouseCricket Digital Direct<\/a><\/strong>) estar\u00e3o l\u00e1 para falar sobre <strong>gerenciar m\u00eddias<\/strong>, medir resultados e comunica\u00e7\u00e3o digital. A receita do bolo para o <strong>sucesso<\/strong> da sua empresa.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/abradi-promove-palestras-midias-sociais\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-15025 aligncenter\" title=\"ABRADi-PR promove ciclo de palestras sobre m\u00eddias sociais\" alt=\"ciclo-de-palestras-abradi\" src=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi.png\" width=\"550\" height=\"250\" srcset=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi.png 550w, https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2013\/10\/ciclo-de-palestras-abradi-300x136.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/a><\/p>\n<p>O evento ter\u00e1 car\u00e1ter beneficente, com parte da verba destinada ao\u00a0<strong><a href=\"http:\/\/www.naoviolencia.org.br\/\" target=\"_blank\">Instituto N\u00e3o Viol\u00eancia<\/a><\/strong>, ONG que desde 1998 promove a\u00e7\u00f5es de car\u00e1ter educativo e preventivo em escolas da rede p\u00fablica de ensino. O <strong>ciclo de palestras<\/strong><b>\u00a0<\/b>ser\u00e1 realizado \u00e0s 19h do dia 13 de novembro na Associa\u00e7\u00e3o Comercial do Paran\u00e1 (ACP), localizada na Rua Quinze de Novembro, 621 \u2013 Centro. As inscri\u00e7\u00f5es podem ser feitas atrav\u00e9s do e-mail\u00a0<strong><a href=\"mailto:alessandra.lara@acp.org.br\">alessandra.lara@acp.org.br<\/a><\/strong><\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/midias-sociais-alavanca-empresas\/\">Presen\u00e7a nas m\u00eddias sociais alavanca retorno de empresas<\/a>. <\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<\/p>\n<p><em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/www.redemagic.com\/blog\/entrevista-cbn-borba-convida-evento-midias-sociais\"><\/a><\/p>\n<p>A popula\u00e7\u00e3o brasileira j\u00e1 ultrapassa<strong> 200 milh\u00f5es<\/strong> de indiv\u00edduos, de acordo com o Instituto Brasileiro de Geografia e Estat\u00edstica (<strong>IBGE<\/strong>). Segundo o IBOPE, <strong>86% dos brasileiros<\/strong> possuem conta em alguma <strong>m\u00eddia social<\/strong> \u2013 cerca de um ter\u00e7o possui conta no Facebook, por exemplo.<\/p>\n<p>O n\u00famero de pessoas conectadas chega a ser exorbitante, entretanto, a grande quest\u00e3o \u00e9: \u201co que as empresas est\u00e3o fazendo para alimentar esse cen\u00e1rio, como est\u00e3o aproveitando a presen\u00e7a nas m\u00eddias sociais para trazer resultados (lucros) para o neg\u00f3cio?\u201d. Esse foi o tema da entrevista exclusiva do <strong>s\u00f3cio e Diretor Executivo da <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\">Magic Web Design<\/a><\/strong>, <a href=\"http:\/\/www.antonioborba.com\" target=\"_blank\"><strong>Antonio Borba<\/strong><\/a>, ontem, \u00e0 r\u00e1dio <strong>CBN<\/strong>. Acompanhe a entrevista:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[2018,18,2020,1793,1712],"class_list":["post-14996","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-abradi-pr","tag-antonio-borba","tag-ciclo-de-palestras","tag-magic-web-design-2","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Em entrevista \u00e0 CBN, Borba convida para evento sobre m\u00eddias sociais<\/title>\n<meta name=\"description\" content=\"O evento da ABRADi sobre m\u00eddias sociais foi tema da entrevista do s\u00f3cio e Diretor Executivo da Magic Web Design, Antonio Borba, \u00e0 r\u00e1dio CBN. 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