{"id":15085,"date":"2013-11-06T14:11:11","date_gmt":"2013-11-06T16:11:11","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15085"},"modified":"2026-01-22T10:04:30","modified_gmt":"2026-01-22T13:04:30","slug":"anuncios-facebook-geram-mais-retorno-que-twitter","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/anuncios-facebook-geram-mais-retorno-que-twitter\/","title":{"rendered":"An\u00fancios no Facebook geram mais retorno para empresas que no Twitter"},"content":{"rendered":"<p>Que o ambiente <strong>on-line<\/strong> se tornou um \u00f3timo outdoor para <strong>divulgar<\/strong> <strong>marcas<\/strong>,<strong> produtos<\/strong> e <strong>servi\u00e7os<\/strong> todo mundo sabe. No entanto, como avaliar a maneira ou o <strong>canal mais rent\u00e1vel<\/strong> para fazer <strong>an\u00fancios<\/strong> e conquistar um n\u00famero maior de clientes que, consequentemente, ser\u00e3o convertidos em mais <strong>vendas<\/strong>?<\/p>\n<p>Atualmente, as <strong>m\u00eddias sociais<\/strong> s\u00e3o um \u00f3timo espa\u00e7o para garantir, al\u00e9m de vendas, um<strong> relacionamento<\/strong> mais \u00edntimo com os <strong>consumidores<\/strong> de empresas e marcas. Pensando nisso, escolher a <strong>m\u00eddia correta<\/strong> na qual investir \u00e9 uma tarefa que exige aten\u00e7\u00e3o.<\/p>\n<ul>\n<li><!--more--><b>Facebook<\/b><\/li>\n<\/ul>\n<p>De acordo com levantamentos da <strong>Adobe e da Kenshoo Social<\/strong>, as<strong> m\u00e9tricas<\/strong> relacionadas aos investimentos feitos via <a href=\"https:\/\/www.redemagic.com\/blog\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\"><strong>Facebook<\/strong><\/a> <strong>aumentaram<\/strong> consideravelmente em 2013. O Retorno sobre Investimento<strong> (ROI)<\/strong>, por exemplo, foi <strong>58% maior<\/strong> que no ano anterior, contabilizando <strong>29% mais cliques nos an\u00fancios<\/strong> presentes no site.<\/p>\n<p>Outra m\u00e9trica em crescimento na m\u00eddia social foi o <strong>Custo por Clique<\/strong> (CPC), que caiu 40%, ou seja, a <strong>publicidade<\/strong> no Facebook est\u00e1 mais barata, por\u00e9m, mais impactante.<\/p>\n<ul>\n<li><b>Twitter<\/b><\/li>\n<\/ul>\n<p>Em contrapartida ao sucesso do Facebook, o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/twitter-inicia-oferta-de-acoes\/\">Twitter<\/a><\/strong> n\u00e3o tem sido o favorito entre os anunciantes. Recentemente, dados divulgados pela <strong>Forrester Research<\/strong>, institui\u00e7\u00e3o que realiza pesquisas globais e possui escrit\u00f3rios nos Estados Unidos, na Europa e na \u00c1sia, demonstraram que, de todas as empresas consultadas e que possuem an\u00fancios na rede de microblogs, <strong>apenas 55% est\u00e3o realmente satisfeitas<\/strong> com os resultados obtidos.<\/p>\n<p>Apesar das informa\u00e7\u00f5es nada animadoras, o Twitter ainda encontra-se \u00e0 frente do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/linkedin-ads-diferencial-empresa\/\">LinkedIn<\/a><\/strong> e do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/fim-comentarios-hostis-youtube\/\">YouTube<\/a><\/strong> quando o assunto s\u00e3o os resultados de <strong>an\u00fancios<\/strong> nas m\u00eddias.<\/p>\n<ul>\n<li><b>O que s\u00e3o m\u00e9tricas?<\/b><\/li>\n<\/ul>\n<p>Em linhas gerais, <strong>m\u00e9tricas<\/strong> s\u00e3o sistemas de<strong> mensura\u00e7\u00e3o<\/strong> que trabalham com o objetivo de <strong>quantificar tend\u00eancias<\/strong>, din\u00e2micas ou caracter\u00edsticas. No caso das<strong> m\u00eddias sociais<\/strong>, as <strong>m\u00e9tricas<\/strong> s\u00e3o utilizadas para calcular o<strong> retorno<\/strong> que a empresa tem com os investimentos que faz, de acordo com o comportamento que o usu\u00e1rio <strong>p\u00fablico-alvo<\/strong> estabelece. Ou seja, uma<strong> m\u00e9trica<\/strong> \u00e9 uma esp\u00e9cie de<strong> indicador de qualidade<\/strong>.<\/p>\n<p>Sua empresa j\u00e1 est\u00e1 presente nas m\u00eddias sociais? \u00c9 hora de investir para n\u00e3o ficar de fora desses espa\u00e7os promissores. A <a href=\"https:\/\/www.redemagic.com\" target=\"_blank\" rel=\"noopener\"><strong>Magic Web Design<\/strong><\/a> possui experi\u00eancia e credibilidade para gerenciar m\u00eddias sociais e an\u00fancios em diferentes canais, como <strong>Google AdWords<\/strong> e <strong>Facebook Ads<\/strong>. Est\u00e1 pensando em investir nessa ideia? Preencha o nosso <strong><a href=\"https:\/\/www.redemagic.com\/contato-orcamento.htm\" target=\"_blank\" rel=\"noopener\">formul\u00e1rio de contato<\/a><\/strong> e solicite um or\u00e7amento.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\">Como fazer marketing no Facebook?<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Que o ambiente <strong>on-line<\/strong> se tornou um \u00f3timo outdoor para <strong>divulgar<\/strong> <strong>marcas<\/strong>,<strong> produtos<\/strong> e <strong>servi\u00e7os<\/strong> todo mundo sabe. No entanto, como avaliar a maneira ou o <strong>canal mais rent\u00e1vel<\/strong> para fazer <strong>an\u00fancios<\/strong> e conquistar um n\u00famero maior de clientes que, consequentemente, ser\u00e3o convertidos em mais <strong>vendas<\/strong>?<\/p>\n<p>Atualmente, as <strong>m\u00eddias sociais<\/strong> s\u00e3o um \u00f3timo espa\u00e7o para garantir, al\u00e9m de vendas, um<strong> relacionamento<\/strong> mais \u00edntimo com os <strong>consumidores<\/strong> de empresas e marcas. Pensando nisso, escolher a <strong>m\u00eddia correta<\/strong> na qual investir \u00e9 uma tarefa que exige aten\u00e7\u00e3o.<\/p>\n<ul>\n<li><\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":15086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[127,1939,1712,126],"class_list":["post-15085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-facebook","tag-marketing-digital-2","tag-midias-sociais","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00fancios no Facebook geram mais retorno para empresas que no Twitter<\/title>\n<meta name=\"description\" content=\"Facebook e Twitter h\u00e1 tempos disputam a aten\u00e7\u00e3o dos internautas, e agora parecem tamb\u00e9m brigar pela prefer\u00eancias em publica\u00e7\u00e3o de an\u00fancios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/anuncios-facebook-geram-mais-retorno-que-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00fancios no Facebook geram mais retorno para empresas que no Twitter\" \/>\n<meta property=\"og:description\" content=\"Facebook e Twitter h\u00e1 tempos disputam a aten\u00e7\u00e3o dos internautas, e agora parecem tamb\u00e9m brigar pela prefer\u00eancias em publica\u00e7\u00e3o de an\u00fancios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/anuncios-facebook-geram-mais-retorno-que-twitter\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" 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