{"id":15246,"date":"2013-11-20T12:37:52","date_gmt":"2013-11-20T14:37:52","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15246"},"modified":"2024-08-06T13:38:59","modified_gmt":"2024-08-06T16:38:59","slug":"snapchat-sexting-ao-marketing","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/snapchat-sexting-ao-marketing\/","title":{"rendered":"Snapchat: do sexting ao marketing"},"content":{"rendered":"<p>Selecione uma <strong>foto<\/strong> ou um <strong>v\u00eddeo<\/strong>, adicione texto ou fa\u00e7a um desenho e envie para a sua lista de contatos. A diferen\u00e7a para qualquer outro aplicativo \u00e9 que a imagem poder\u00e1 ser vista apenas uma vez, por at\u00e9 10 segundos, autodestruindo-se em seguida. Essa \u00e9 a proposta do <strong>Snapchat<\/strong>, app mobile com <strong>5 milh\u00f5es de usu\u00e1rios<\/strong> ativos que recentemente recusou a modesta oferta de compra de <strong>US$ 3 bilh\u00f5es<\/strong> por parte do <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>Facebook<\/strong> <\/a>(cerca de tr\u00eas vezes maior ao valor pago pelo <strong>Instagram<\/strong> em 2012).<\/p>\n<p>A inten\u00e7\u00e3o da dupla de <strong>universit\u00e1rios<\/strong> que criou o app era tornar os conhecidos <a href=\"https:\/\/www.redemagic.com\/blog\/emoticons-para-facebook\/\"><strong>emoticons<\/strong><\/a> mais personaliz\u00e1veis, dando chance \u00e0s pessoas de mostrarem suas express\u00f5es, a fim de que as caretas n\u00e3o ca\u00edssem na rede em forma de meme ou piada. Portanto, foi implementada a fun\u00e7\u00e3o de<strong> \u201cautodestrui\u00e7\u00e3o\u201d<\/strong>, impedindo que o material compartilhado fosse salvo nos <strong>smartphones<\/strong>, podendo ser visualizado por apenas alguns segundos \u2013 sim, voc\u00ea j\u00e1 est\u00e1 pensando em <strong>sexting<\/strong>, a pr\u00e1tica de enviar fotos em poses sensuais para parceiros!<\/p>\n<p><!--more--><\/p>\n<p>A recusa chamou a aten\u00e7\u00e3o da m\u00eddia, afinal, n\u00e3o \u00e9 sempre que estudantes t\u00eam a chance de vender um app, que nem ao menos tem <strong>faturamento<\/strong>, por US$ 3 bilh\u00f5es. Segundo<strong> Evan Spiegel<\/strong>, cofudandor do aplicativo, o objetivo \u00e9 conquistar mais usu\u00e1rios para elevar o valor do <strong>Snapchat<\/strong> no mercado para, s\u00f3 ent\u00e3o, pensar em vend\u00ea-lo.<\/p>\n<h2>Seguran\u00e7a total?<\/h2>\n<p>Crian\u00e7as e adolescentes dominavam o <strong>Facebook<\/strong> at\u00e9 que seus pais, parentes e professores surgissem na rede, inibindo suas postagens e compartilhamentos. Aplicativos como o Snapchat e o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/instagram-sucesso-midias-sociais\/\">Instagram<\/a> <\/strong>se transformaram ent\u00e3o em um ref\u00fagio para o p\u00fablico teen, que hoje utiliza redes sociais de imagem para interagir com amigos.<\/p>\n<p>Apesar de o Snapchat ser caracterizado pela fun\u00e7\u00e3o de \u201cautodestrui\u00e7\u00e3o\u201d da m\u00eddia nele enviada, as fotos e v\u00eddeos n\u00e3o est\u00e3o completamente livres de <strong>compartilhamento<\/strong>. \u00c9 poss\u00edvel, por exemplo, <strong>capturar a tela<\/strong> (printscreen) e a \u00fanica defesa do app \u00e9 identificar que isso foi feito e avisar o remetente. N\u00e3o se pode impedir ainda que outra c\u00e2mera ou celular grave o conte\u00fado que \u00e9 mostrado no aparelho, tornando o aplicativo menos <strong>seguro<\/strong> do que pode parecer \u00e0 primeira vista.<\/p>\n<p>Enquanto que a maioria dos usu\u00e1rios utilizam o Snapchat para compartilhar caretas, fotos engra\u00e7adas e situa\u00e7\u00f5es do dia a dia, vale lembrar que parte das mais de<strong> 350 milh\u00f5es de fotos e v\u00eddeos<\/strong> compartilhadas diariamente, de acordo com a Nielsen, certamente envolvem <strong>sexting<\/strong>, pornografia, uso de drogas e outras <strong>atividades ilegais<\/strong>.<\/p>\n<h2>Como empresas usam o Snapchat<\/h2>\n<p>Como um <strong>aplicativo<\/strong> t\u00e3o pessoal pode ser utilizado por marcas? Seguindo os passos do <strong>marketing<\/strong> no Instagram, empresas j\u00e1 come\u00e7am a fazer uso do Snapchat utilizando estrat\u00e9gias de <strong>conte\u00fado exclusivo<\/strong>.<\/p>\n<p>Marcas como a rede de fast-food <strong>Taco Bell<\/strong> e a <strong>MTV UK<\/strong> j\u00e1 se aproveitam do poder de \u201cautodestrui\u00e7\u00e3o\u201d das m\u00eddias no aplicativo para anunciar <strong>promo\u00e7\u00f5es<\/strong>, dar dicas sobre novos produtos, trazer imagens exclusivas e, claro, fazer humor. Se antes o desafio era comunicar em 140 caracteres, agora se tem 10 segundos para criar!<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-nas-midias-sociais-quantidade-ou-qualidade\/\">Marketing nas m\u00eddias sociais: quantidade ou qualidade?<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selecione uma <strong>foto<\/strong> ou um <strong>v\u00eddeo<\/strong>, adicione texto ou fa\u00e7a um desenho e envie para a sua lista de contatos. A diferen\u00e7a para qualquer outro aplicativo \u00e9 que a imagem poder\u00e1 ser vista apenas uma vez, por at\u00e9 10 segundos, autodestruindo-se em seguida. Essa \u00e9 a proposta do <strong>Snapchat<\/strong>, app mobile com <strong>5 milh\u00f5es de usu\u00e1rios<\/strong> ativos que recentemente recusou a modesta oferta de compra de <strong>US$ 3 bilh\u00f5es<\/strong> por parte do <a href=\"https:\/\/www.redemagic.com\/blog\/como-fazer-marketing-no-facebook\/\"><strong>Facebook<\/strong> <\/a>(cerca de tr\u00eas vezes maior ao valor pago pelo <strong>Instagram<\/strong> em 2012).<\/p>\n<p>A inten\u00e7\u00e3o da dupla de <strong>universit\u00e1rios<\/strong> que criou o app era tornar os conhecidos <a href=\"https:\/\/www.redemagic.com\/blog\/emoticons-para-facebook\/\"><strong>emoticons<\/strong><\/a> mais personaliz\u00e1veis, dando chance \u00e0s pessoas de mostrarem suas express\u00f5es, a fim de que as caretas n\u00e3o ca\u00edssem na rede em forma de meme ou piada. Portanto, foi implementada a fun\u00e7\u00e3o de<strong> \u201cautodestrui\u00e7\u00e3o\u201d<\/strong>, impedindo que o material compartilhado fosse salvo nos <strong>smartphones<\/strong>, podendo ser visualizado por apenas alguns segundos \u2013 sim, voc\u00ea j\u00e1 est\u00e1 pensando em <strong>sexting<\/strong>, a pr\u00e1tica de enviar fotos em poses sensuais para parceiros!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[407,2057,2056],"class_list":["post-15246","post","type-post","status-publish","format-standard","hentry","category-redes-sociais","tag-aplicativos","tag-marketing","tag-snapchat"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapchat: do sexting ao marketing<\/title>\n<meta name=\"description\" content=\"Snapchat 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