{"id":15446,"date":"2013-12-04T17:13:04","date_gmt":"2013-12-04T19:13:04","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15446"},"modified":"2026-01-20T15:16:48","modified_gmt":"2026-01-20T18:16:48","slug":"consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/consumidores-mobile-na-america-latina-sao-jovens-e-tem-bom-poder-aquisitivo\/","title":{"rendered":"Consumidores mobile na Am\u00e9rica Latina s\u00e3o jovens e t\u00eam bom poder aquisitivo"},"content":{"rendered":"<p>\u00c1vidos por novidades, <strong>sempre conectados<\/strong> e com um<strong> grande potencial de compra<\/strong>. Esse \u00e9 o retrato dos <strong>consumidores m\u00f3veis da Am\u00e9rica Latina<\/strong> de acordo com um recente estudo da <strong><a href=\"http:\/\/www.vserv.mobi\/wp-content\/uploads\/2013\/11\/Mobile-Internet-Consumer-Latin-America.pdf\" target=\"_blank\" rel=\"noopener\">Vserv.Mobi<\/a><\/strong>, plataforma de monetiza\u00e7\u00e3o e<strong> publicidade m\u00f3vel<\/strong>, que entrevistou 3 mil usu\u00e1rios de smartphone em sete pa\u00edses, Argentina, Brasil, Chile, Col\u00f4mbia, M\u00e9xico, Peru e Venezuela.<\/p>\n<p>Com o uso dos <strong>smartphones<\/strong> tendo seu \u00e1pice a partir de 2010, n\u00e3o \u00e9 de se surpreender que o p\u00fablico jovem domine o gr\u00e1fico de uso e idade. Praticamente metade dos usu\u00e1rios mobile t\u00eam at\u00e9 24 anos. Contudo, a pouca idade n\u00e3o significa menor <strong>poder de aquisi\u00e7\u00e3o<\/strong>. O estudo revelou que um ter\u00e7o desses consumidores possuem ensino superior e dois ter\u00e7os s\u00e3o economicamente ativos.<\/p>\n<p>Isso pode ser comprovado pelos h\u00e1bitos de vida e de compra. Sabe-se, por exemplo, que 58% dos usu\u00e1rios mobile t\u00eam computadores, 45% deles t\u00eam tablets e 52% usam cart\u00e3o de cr\u00e9dito. Al\u00e9m disso, mais da metade t\u00eam o costume de frequentar shoppings, cinema e restaurante, o que caracteriza <strong><a href=\"https:\/\/www.redemagic.com\/blog\/mobile-payment-brasil\/\">bom poder aquisitivo<\/a> <\/strong>e padr\u00e3o de vida din\u00e2mico.<\/p>\n<p><!--more--><\/p>\n<p>Mas o que essas pessoas buscam no <strong>smartphone<\/strong> para consumir? Mais voltado para a compra de <strong>apps<\/strong>, o estudo mostra um interesse particular em download de conte\u00fado para o smartphone. Foi poss\u00edvel verificar tamb\u00e9m que mais da metade consumidores mobile na Am\u00e9rica Latina\u00a0faz o <strong>download de aplicativos<\/strong> com frequ\u00eancia, tendo baixado ao menos um jogo ou aplicativo no \u00faltimo m\u00eas.<\/p>\n<p>Embora n\u00e3o t\u00e3o focado a marcas e \u00e0<strong> venda de produtos via mobile<\/strong>, o estudo da Vserv.Mobi revela que, apesar de o download de arquivos ser a principal atividade dos consumidores mobile na Am\u00e9rica Latina, a busca por <strong>descontos e promo\u00e7\u00f5es em lojas<\/strong>, informa\u00e7\u00f5es sobre <strong>marcas<\/strong> e a localiza\u00e7\u00e3o em mapas tamb\u00e9m s\u00e3o atividades recorrentes.<\/p>\n<p><strong><a href=\"https:\/\/www.redemagic.com\/blog\/importancia-de-um-site-mobile\/\">O mobile \u00e9 a web<\/a><\/strong>. Com o crescente uso de smartphones e tablets para acessar sites, redes sociais e aplicativos, \u00e9 imposs\u00edvel enxergar a internet sem que haja a otimiza\u00e7\u00e3o para dispositivos m\u00f3veis. S\u00f3 no Brasil, segundo dados da <strong>Navegg<\/strong>, <strong>11 milh\u00f5es<\/strong> de pessoas acessam a internet via smartphones. Sendo assim, \u00e9 essencial pensar no mobile e em como se relacionar com esses consumidores para valorizar a sua marca e ampliar vendas.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/panorama-mercado-mobile-brasileiro\/\">Um panorama do mercado mobile brasileiro<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c1vidos por novidades, <strong>sempre conectados<\/strong> e com um<strong> grande potencial de compra<\/strong>. Esse \u00e9 o retrato dos <strong>consumidores m\u00f3veis da Am\u00e9rica Latina<\/strong> de acordo com um recente estudo da <strong><a href=\"http:\/\/www.vserv.mobi\/wp-content\/uploads\/2013\/11\/Mobile-Internet-Consumer-Latin-America.pdf\" target=\"_blank\" rel=\"noopener\">Vserv.Mobi<\/a><\/strong>, plataforma de monetiza\u00e7\u00e3o e<strong> publicidade m\u00f3vel<\/strong>, que entrevistou 3 mil usu\u00e1rios de smartphone em sete pa\u00edses, Argentina, Brasil, Chile, Col\u00f4mbia, M\u00e9xico, Peru e Venezuela.<\/p>\n<p>Com o uso dos <strong>smartphones<\/strong> tendo seu \u00e1pice a partir de 2010, n\u00e3o \u00e9 de se surpreender que o p\u00fablico jovem domine o gr\u00e1fico de uso e idade. Praticamente metade dos usu\u00e1rios mobile t\u00eam at\u00e9 24 anos. Contudo, a pouca idade n\u00e3o significa menor <strong>poder de aquisi\u00e7\u00e3o<\/strong>. O estudo revelou que um ter\u00e7o desses consumidores possuem ensino superior e dois ter\u00e7os s\u00e3o economicamente ativos.<\/p>\n<p>Isso pode ser comprovado pelos h\u00e1bitos de vida e de compra. Sabe-se, por exemplo, que 58% dos usu\u00e1rios mobile t\u00eam computadores, 45% deles t\u00eam tablets e 52% usam cart\u00e3o de cr\u00e9dito. Al\u00e9m disso, mais da metade t\u00eam o costume de frequentar shoppings, cinema e restaurante, o que caracteriza <strong><a href=\"https:\/\/www.redemagic.com\/blog\/mobile-payment-brasil\/\">bom poder aquisitivo<\/a> <\/strong>e padr\u00e3o de vida din\u00e2mico.<\/p>\n","protected":false},"author":1,"featured_media":15448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[2067,317],"class_list":["post-15446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-consumidor","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumidores mobile na Am\u00e9rica Latina t\u00eam bom poder aquisitivo<\/title>\n<meta name=\"description\" content=\"Segundo estudo da Vserv.Mobi, consumidores mobile na Am\u00e9rica 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