{"id":15577,"date":"2013-12-19T10:45:25","date_gmt":"2013-12-19T12:45:25","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15577"},"modified":"2026-01-22T10:05:31","modified_gmt":"2026-01-22T13:05:31","slug":"anuncios-video-facebook","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/anuncios-video-facebook\/","title":{"rendered":"Novos an\u00fancios em v\u00eddeo no Facebook"},"content":{"rendered":"<p>Poucos dias depois de vazar um documento que indicava que o <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a> estaria planejando &#8220;roubar&#8221; os<strong> anunciantes<\/strong> de canais de <strong>televis\u00e3o<\/strong> e do <a href=\"https:\/\/www.redemagic.com\/blog\/fim-comentarios-hostis-youtube\/\"><strong>Youtube<\/strong><\/a>, a pr\u00f3pria <strong>rede social<\/strong> de Mark Zuckerberg revelou os novos <strong>comerciais em v\u00eddeo<\/strong>, que a partir de agora ser\u00e3o recorrentes no <strong>feed<\/strong> de todos os usu\u00e1rios. A primeira<strong> campanha<\/strong> no novo formato \u00e9 do filme Divergente (baseado na s\u00e9rie de livros de mesmo nome) que estreia em mar\u00e7o de 2014.<\/p>\n<p><!--more-->Todos os <strong>an\u00fancios<\/strong>, em formato de publica\u00e7\u00e3o, ser\u00e3o tocados automaticamente dentro do feed de not\u00edcias (<strong>autoplay<\/strong>), mas sem som, podendo ser ignorados. Para o usu\u00e1rio que desejar assistir com \u00e1udio, basta clicar no v\u00eddeo. Ao fim da exibi\u00e7\u00e3o, outras duas op\u00e7\u00f5es de<strong> clipes publicit\u00e1rios<\/strong> s\u00e3o oferecidas, e quem n\u00e3o estiver interessado em assisti-las poder\u00e1 continuar navegando normalmente. Da mesma forma como acontece no <strong>Instagram<\/strong>, o autoplay s\u00f3 \u00e9 habilitado se o dispositivo estiver conectado a uma rede WiFi, evitando o gasto de dados de planos 3G\/4G do usu\u00e1rio.<\/p>\n<p>De acordo com a apresenta\u00e7\u00e3o de 32 p\u00e1ginas, mencionada anteriormente e intitulada &#8220;<em><strong>Facebook For Business: Video On Facebook<\/strong><\/em>&#8220;, o principal trunfo da <strong>plataforma<\/strong> \u00e9 permitir para o anunciante um alcance mais exato do <strong>target<\/strong> desejado; 89% de precis\u00e3o, contra aproximadamente 38% em <strong>campanhas direcionadas<\/strong> on-line. A dura\u00e7\u00e3o dos v\u00eddeos ser\u00e1 de at\u00e9 15 segundos, e empresas poder\u00e3o chegar a pagar cerca de US$ 2 milh\u00f5es para anunciar durante um dia na m\u00eddia social.<\/p>\n<p>A <a href=\"https:\/\/www.redemagic.com\/blog\/anuncios-facebook-geram-mais-retorno-que-twitter\/\"><strong>publicidade<\/strong><\/a> \u00e9 a fonte de receita mais importante do <strong>Facebook<\/strong>, respons\u00e1vel por um aumento de 66% na receita da empresa no terceiro trimestre de 2013, atingindo a marca de US$ 1,8 bilh\u00e3o ao fim do per\u00edodo.<\/p>\n<p>De carona na novidade, <strong>melhoras no player de v\u00eddeo<\/strong> do Facebook devem surgir em breve, ainda no come\u00e7o de 2014.<\/p>\n<p><b>Veja tamb\u00e9m:\u00a0<\/b><strong><a href=\"https:\/\/www.redemagic.com\/blog\/youtube-ultrapassa-facebook-e-twitter\/\">YouTube ultrapassa Facebook e Twitter entre jovens<\/a>.<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poucos dias depois de vazar um documento que indicava que o <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a> estaria planejando &#8220;roubar&#8221; os<strong> anunciantes<\/strong> de canais de <strong>televis\u00e3o<\/strong> e do <a href=\"https:\/\/www.redemagic.com\/blog\/fim-comentarios-hostis-youtube\/\"><strong>Youtube<\/strong><\/a>, a pr\u00f3pria <strong>rede social<\/strong> de Mark Zuckerberg revelou os novos <strong>comerciais em v\u00eddeo<\/strong>, que a partir de agora ser\u00e3o recorrentes no <strong>feed<\/strong> de todos os usu\u00e1rios. A primeira<strong> campanha<\/strong> no novo formato \u00e9 do filme Divergente (baseado na s\u00e9rie de livros de mesmo nome) que estreia em mar\u00e7o de 2014.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[2031,127,375],"class_list":["post-15577","post","type-post","status-publish","format-standard","hentry","category-midia-paga","category-performance-digital","tag-anuncios","tag-facebook","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook anuncia novos an\u00fancios em v\u00eddeo - Magic Blog<\/title>\n<meta name=\"description\" content=\"O Facebook est\u00e1 planejando &quot;roubar&quot; os anunciantes de canais de televis\u00e3o e do Youtube com novos comerciais em v\u00eddeo, que aparecer\u00e3o no feed dos usu\u00e1rios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/anuncios-video-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook anuncia novos an\u00fancios em v\u00eddeo - 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