{"id":15682,"date":"2014-01-13T16:32:13","date_gmt":"2014-01-13T18:32:13","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15682"},"modified":"2026-01-20T13:12:32","modified_gmt":"2026-01-20T16:12:32","slug":"historias-patrocinadas-removidas-feed","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/historias-patrocinadas-removidas-feed\/","title":{"rendered":"Hist\u00f3rias patrocinadas ser\u00e3o removidas do feed de not\u00edcias"},"content":{"rendered":"<p style=\"text-align: justify;\">De acordo com\u00a0<strong><a href=\"https:\/\/developers.facebook.com\/roadmap\/\" target=\"_blank\" rel=\"noopener\">post no blog oficial do Facebook<\/a><\/strong>, a empresa vai promover mudan\u00e7as em suas <strong>pol\u00edticas de marketing<\/strong> e posicionamento. A principal altera\u00e7\u00e3o \u00e9 referente \u00e0s <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-divulga-novas-maneiras-de-se-fazer-publicidade-na-rede\/\">hist\u00f3rias patrocinadas<\/a><\/strong>, que deixam de ser exibidas no <a href=\"https:\/\/www.redemagic.com\/blog\/dicas-melhorar-feed-noticias-facebook\/\"><strong>feed de not\u00edcias <\/strong><\/a>e passam a fazer parte da publicidade geral.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">Hoje, esse tipo de an\u00fancio acontece quando um amigo interage com<\/span><b style=\"line-height: 1.5em;\">\u00a0<\/b><strong style=\"line-height: 1.5em;\">p\u00e1ginas patrocinadas<\/strong><span style=\"line-height: 1.5em;\">, apps ou eventos e essa a\u00e7\u00e3o aparece como not\u00edcia no\u00a0<\/span><strong style=\"line-height: 1.5em;\">feed<\/strong><span style=\"line-height: 1.5em;\">\u00a0do usu\u00e1rio. A previs\u00e3o \u00e9 que a mudan\u00e7a ocorra a partir do dia 9 de abril.<\/span><\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Para o lado do usu\u00e1rio, essa altera\u00e7\u00e3o \u00e9 bem interessante, j\u00e1 para o lado do profissional de marketing, nem tanto. Com o Facebook tirando as <strong>hist\u00f3rias patrocinadas<\/strong> do feed de not\u00edcias, os integrantes da rede passam a ter um feed mais clean. Por\u00e9m, para quem trabalha com <strong>Facebook Marketing<\/strong>, uma s\u00e9rie de estrat\u00e9gias s\u00e3o prejudicadas, considerando que esse tipo de publicidade era o que vinha trazendo mais retorno em se tratando de\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/qual-a-melhor-maneira-de-anunciar-no-facebook-ads\/\"><strong>Facebook Ads<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Segundo o Facebook, os anunciantes ainda podem comprar <strong>hist\u00f3rias patrocinadas<\/strong> at\u00e9 a data estabelecida para a mudan\u00e7a, ap\u00f3s esse per\u00edodo, o an\u00fancio aparecer\u00e1 apenas como uma sugest\u00e3o de p\u00e1gina para o usu\u00e1rio curtir.<\/p>\n<p style=\"text-align: justify;\">No novo formato, ser\u00e1 comum em todos os an\u00fancios da rede social o elemento de \u201c<strong>contexto social<\/strong>\u201d, no qual o nome de um ou mais amigos aparecem na publicidade. Nesse caso, se um usu\u00e1rio visualizar um an\u00fancio e tiver amigos que curtiram a\u00a0<strong>p\u00e1gina da marca<\/strong>, os nomes desses amigos estar\u00e3o relacionados.<\/p>\n<p style=\"text-align: justify;\"><strong>Outras mudan\u00e7as<\/strong><\/p>\n<p style=\"text-align: justify;\">O Facebook tamb\u00e9m anunciou altera\u00e7\u00f5es no que diz respeito a crit\u00e9rios de segmenta\u00e7\u00e3o. A op\u00e7\u00e3o de\u00a0<b><i>Segmenta\u00e7\u00e3o Demogr\u00e1fica Avan\u00e7ada, <\/i><\/b>por exemplo,<b><i> <\/i><\/b>estar\u00e1 dispon\u00edvel em breve e tem como principais caracter\u00edsticas uma melhor cobertura de tipos de trabalho, educa\u00e7\u00e3o e de cargo, bem como tipos de status de relacionamento expandidos.<\/p>\n<p style=\"text-align: justify;\">A empresa tamb\u00e9m informou que criar\u00e1 uma ferramenta adicional, a qual possibilitar\u00e1 selecionar o tempo decorrido ap\u00f3s a mudan\u00e7a de um evento de vida, como o casamento, por exemplo, al\u00e9m de uma funcionalidade referente a <em><strong>c<\/strong><\/em><i><strong>omportamentos<\/strong>,<\/i> que mostrar\u00e1 a\u00e7\u00f5es de um usu\u00e1rio em particular, como, por exemplo, comportamento de compra.<\/p>\n<p style=\"text-align: justify;\">A previs\u00e3o \u00e9 que o Facebook inicie os testes desses novos recursos com usu\u00e1rios americanos j\u00e1 no come\u00e7o de fevereiro. As mudan\u00e7as referentes \u00e0 interface s\u00f3 dever\u00e3o ocorrer no final de mar\u00e7o deste ano.<\/p>\n<p style=\"text-align: justify;\"><b>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/anuncios-video-facebook\/\">Novos an\u00fancios em v\u00eddeo no Facebook<\/a><\/b><\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n<p style=\"text-align: center;\">A\u00a0<strong>Magic Web Design<\/strong>\u00a0desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os. <em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">www.magicwebdesign.com.br<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">De acordo com\u00a0<strong><a href=\"https:\/\/developers.facebook.com\/roadmap\/\" target=\"_blank\" rel=\"noopener\">post no blog oficial do Facebook<\/a><\/strong>, a empresa vai promover mudan\u00e7as em suas <strong>pol\u00edticas de marketing<\/strong> e posicionamento. A principal altera\u00e7\u00e3o \u00e9 referente \u00e0s <strong><a href=\"https:\/\/www.redemagic.com\/blog\/facebook-divulga-novas-maneiras-de-se-fazer-publicidade-na-rede\/\">hist\u00f3rias patrocinadas<\/a><\/strong>, que deixam de ser exibidas no <a href=\"https:\/\/www.redemagic.com\/blog\/dicas-melhorar-feed-noticias-facebook\/\"><strong>feed de not\u00edcias <\/strong><\/a>e passam a fazer parte da publicidade geral.<\/p>\n<p style=\"text-align: justify;\">Hoje, esse tipo de an\u00fancio acontece quando um amigo interage com\u00a0<strong style=\"line-height: 1.5em;\">p\u00e1ginas patrocinadas<\/strong>, apps ou eventos e essa a\u00e7\u00e3o aparece como not\u00edcia no\u00a0<strong style=\"line-height: 1.5em;\">feed<\/strong>\u00a0do usu\u00e1rio. A previs\u00e3o \u00e9 que a mudan\u00e7a ocorra a partir do dia 9 de abril.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":15684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[127,1712,1745],"class_list":["post-15682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-facebook","tag-midias-sociais","tag-redes-sociais-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hist\u00f3rias patrocinadas ser\u00e3o removidas do feed de not\u00edcias -Magic Blog<\/title>\n<meta name=\"description\" content=\"As hist\u00f3rias patrocinadas n\u00e3o deixam de existir, mas saem do feed de not\u00edcias e passam a ser consideradas publicidade geral.\" \/>\n<meta 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