{"id":15822,"date":"2014-01-23T10:00:02","date_gmt":"2014-01-23T12:00:02","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15822"},"modified":"2024-08-01T19:20:14","modified_gmt":"2024-08-01T22:20:14","slug":"2014-google-plus","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/2014-google-plus\/","title":{"rendered":"2014 deve ser um \u00f3timo ano para o Google+"},"content":{"rendered":"<p style=\"text-align: justify;\">H\u00e1 quem diga que o <a href=\"http:\/\/plus.google.com\" target=\"_blank\" rel=\"noopener\"><strong>Google+<\/strong><\/a> foi uma <strong>aposta ruim<\/strong> do Google, que o n\u00famero de usu\u00e1rios ativos \u00e9 muito pequeno e que a plataforma n\u00e3o atrai anunciantes. Exatamente por isso, a <strong>perspectiva<\/strong> da empresa para o produto nos pr\u00f3ximos 12 meses \u00e9 <strong>surpreendente<\/strong>. Nas palavras de Bradley Horowitz, vice-presidente de produtos para Google+: &#8220;estamos<strong> contentes<\/strong> com o <strong>progresso<\/strong> do produto at\u00e9 o momento e temos mais no horizonte para<strong> 2014<\/strong>\u201d.<\/p>\n<p style=\"text-align: justify;\"><!--more--><span style=\"line-height: 1.5em;\">Sem <strong>metas<\/strong> exageradas para o ano, a aposta do <strong>Google<\/strong> na rede criada em 2011 \u00e9 cautelosa, racional e baseada em fatos. H\u00e1 pouco tempo, em outubro, foi anunciada a marca de 300 milh\u00f5es de<strong> usu\u00e1rios ativos<\/strong> por m\u00eas no Google+, um n\u00famero expressivo e crescente. Al\u00e9m disso, com as \u00faltimas mudan\u00e7as do <a href=\"https:\/\/www.redemagic.com\/blog\/?s=Facebook\"><strong>Facebook<\/strong><\/a>, que posicionaram ainda mais a rede como um ve\u00edculo de <strong>m\u00eddia<\/strong>, espera-se que muitos usu\u00e1rios e marcas busquem uma <strong>alternativa<\/strong> com menos publicidade e mais <strong>conte\u00fado<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\">\u00c9 claro que existem outras plataformas ganhando for\u00e7a, como o <a href=\"https:\/\/www.redemagic.com\/blog\/?s=Instagram\"><strong>Instagram<\/strong><\/a>, e \u00e9 muito pouco prov\u00e1vel que o Facebook perca seu reinado, garantido por seus mais de 1 bilh\u00e3o de usu\u00e1rios ativos mensais, mas o Google+ n\u00e3o est\u00e1 buscando <strong>substituir<\/strong> nenhuma outra rede. Ao contr\u00e1rio disso, focado em organizar e disseminar conte\u00fados entre seus usu\u00e1rios, est\u00e1 investindo em seus <strong>diferenciais<\/strong> para garantir um espa\u00e7o \u00e0 parte na web.<\/p>\n<p style=\"text-align: justify;\">O <strong>Hangouts<\/strong> \u00e9, com certeza, o maior destaque entre esses diferenciais. O recurso de <strong>v\u00eddeo chamada<\/strong>, o qual permite conversar com at\u00e9 10 amigos ao mesmo tempo, foi o que mais ajudou a gerar <strong>buzz<\/strong> positivo para a plataforma. \u00c9 poss\u00edvel, por exemplo, ver formadores de opini\u00e3o e sites de not\u00edcia, como The New York Times e Mashable, utilizando frequentemente a ferramenta para realizar <strong>debates<\/strong> com seus p\u00fablicos. Al\u00e9m disso, algumas empresas, como Fiat, Verizon e Rovio, lan\u00e7am seus produtos atrav\u00e9s dessa ferramenta.<\/p>\n<p style=\"text-align: justify;\">De acordo com Horowitz, o <strong>Google+<\/strong> j\u00e1 \u00e9 uma \u00f3tima plataforma para <strong>conectar <\/strong>marcas com seus<strong> p\u00fablicos<\/strong>, e para 2014 o plano \u00e9 tornar a rede ainda mais r\u00e1pida,<strong> relevante<\/strong> e confi\u00e1vel. Se isso j\u00e1 \u00e9 motivo o suficiente para uma marca querer estar presente na rede, a <a href=\"https:\/\/www.redemagic.com\/blog\/relacao-google-plus-ranqueamento-site-buscas\/\"><strong>influ\u00eancia do Google+ no ranking de buscas<\/strong><\/a> do Google \u00e9 outro grande benef\u00edcio que n\u00e3o pode ser subestimado.<\/p>\n<p style=\"text-align: justify;\">Para o especialista em m\u00eddias sociais <strong>Edney Souza<\/strong>, o <a href=\"http:\/\/interney.net\/\" target=\"_blank\" rel=\"noopener\"><strong>Interney<\/strong><\/a>, o Google+ tem um <strong>ecossistema financeiro<\/strong> muito bom, que d\u00e1 a base para a m\u00eddia crescer e se firmar, mas ainda n\u00e3o \u00e9 poss\u00edvel afirmar com certeza se a <strong>plataforma<\/strong> ser\u00e1 mesmo uma das maiores. Outro ponto favor\u00e1vel, segundo ele, \u00e9 a <strong>integra\u00e7\u00e3o<\/strong> com os outros servi\u00e7os do Google, como e-mail, documentos e agenda, o que aumenta o potencial de <strong>fideliza\u00e7\u00e3o<\/strong> da ferramenta.<\/p>\n<p style=\"text-align: justify;\">Corroborando essa ideia de aproxima\u00e7\u00e3o entre as pessoas, e melhorando a<strong> comunica\u00e7\u00e3o<\/strong> entre marcas e seus p\u00fablicos, a <strong>Magic Web Design<\/strong> oferece o servi\u00e7o de <strong>gest\u00e3o profissional <\/strong>de<strong> m\u00eddias sociais<\/strong>, que inclui <strong>estrat\u00e9gias<\/strong> pensadas especialmente para o <strong>Google+<\/strong>, al\u00e9m de outras m\u00eddias sociais como <strong>Facebook<\/strong>, Twitter e Instagram, de acordo com as necessidades do cliente. Acesse nosso site\u00a0(<strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">www.magicwebdesign.com.br<\/a><\/strong>) para saber mais.<\/p>\n<p><b>Veja tamb\u00e9m:<\/b><strong>\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/google-e-o-bilhete-de-us-32-bilhoes\/\">Google e o bilhete de US$ 3,2 bilh\u00f5es<\/a><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">\u00a0&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">H\u00e1 quem diga que o <a href=\"http:\/\/plus.google.com\" target=\"_blank\" rel=\"noopener\"><strong>Google+<\/strong><\/a> foi uma <strong>aposta ruim<\/strong> do Google, que o n\u00famero de usu\u00e1rios ativos \u00e9 muito pequeno e que a plataforma n\u00e3o atrai anunciantes. Exatamente por isso, a <strong>perspectiva<\/strong> da empresa para o produto nos pr\u00f3ximos 12 meses \u00e9 <strong>surpreendente<\/strong>. Nas palavras de Bradley Horowitz, vice-presidente de produtos para Google+: &#8220;estamos<strong> contentes<\/strong> com o <strong>progresso<\/strong> do produto at\u00e9 o momento e temos mais no horizonte para<strong> 2014<\/strong>\u201d.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":15823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[168],"class_list":["post-15822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google+ deve ter \u00f3timo ano em 2014 \u2013 Magic Blog<\/title>\n<meta name=\"description\" content=\"H\u00e1 quem diga que o Google+ foi uma aposta ruim do Google, mas a empresa est\u00e1 contente com o progresso da 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