{"id":15849,"date":"2014-01-24T14:00:59","date_gmt":"2014-01-24T16:00:59","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=15849"},"modified":"2026-01-22T12:00:30","modified_gmt":"2026-01-22T15:00:30","slug":"personas-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/personas-midias-sociais\/","title":{"rendered":"As personas que interagem com as marcas nas m\u00eddias sociais"},"content":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 mais novidade para ningu\u00e9m: estar presente nas <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a> \u00e9 uma necessidade para <strong>empresas<\/strong> que buscam <strong>relev\u00e2ncia<\/strong> no <strong>mercado<\/strong> atual. Mas com quem exatamente essas marcas conversam? Como \u00e9 o <strong>p\u00fablico<\/strong> da Internet? Para ajudar a responder a essas perguntas, a <strong><a href=\"http:\/\/pt.slideshare.net\/Elife2009\/personas-quem-fala-com-as-marcas-nas-redes-sociais\" target=\"_blank\" rel=\"noopener\">E.Life<\/a><\/strong>, empresa especializada em monitora\u00e7\u00e3o e an\u00e1lise de m\u00eddias sociais, verificou e listou os diferentes <strong>perfis de usu\u00e1rios<\/strong> da <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/\"><strong>internet<\/strong><\/a>. S\u00e3o o que o estudo chama de &#8220;<strong>personas<\/strong>&#8220;.<\/p>\n<p style=\"text-align: justify;\"><!--more--><span style=\"line-height: 1.5em;\">Com base em hip\u00f3teses sobre <strong>comportamento<\/strong>, objetivos e caracter\u00edsticas gerais, as personas foram identificadas a partir da observa\u00e7\u00e3o do comportamento de sete mil <strong>publica\u00e7\u00f5es<\/strong> feitas por internautas que interagiram com marcas (dos segmentos de telefonia, fast-food, bebidas, bens de consumo e servi\u00e7os em geral) no <a href=\"https:\/\/www.redemagic.com\/blog\/facebook-deixa-feed-de-noticias-semelhante-um-jornal-impresso\/\"><strong>Facebook<\/strong><\/a> e no <strong>Twitter<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\">Confira quais s\u00e3o essas <strong>personas<\/strong> e suas caracter\u00edsticas, e saiba a melhor forma de lidar com cada uma delas:<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Agitador<\/strong>: costuma tentar organizar as outras pessoas em prol de suas causas, sejam elas iniciativas ativistas, reclama\u00e7\u00f5es por algum tipo de descontentamento ou apenas piadas provocativas. Ele interage com outros usu\u00e1rios para falar mal da empresa e \u00e0s vezes at\u00e9 cria p\u00e1ginas para isso. Para lidar com ele, o principal \u00e9 ser r\u00e1pido na resposta, para evitar que a reclama\u00e7\u00e3o ou provoca\u00e7\u00e3o ganhe for\u00e7a;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Amante da marca<\/strong>: faz declara\u00e7\u00f5es p\u00fablicas que deixam clara sua <strong>admira\u00e7\u00e3o<\/strong> pela marca e, \u00e0s vezes, at\u00e9 defende a empresa e seus produtos\/servi\u00e7os de ataques dos agitadores. Pode ser foco de a\u00e7\u00f5es espec\u00edficas para garantir <strong>fideliza\u00e7\u00e3o<\/strong>;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Colaborador<\/strong>: proativo, poderia ser um funcion\u00e1rio da empresa. Deixa diversas <strong>sugest\u00f5es<\/strong> para melhorias e novos produtos. \u00c9 importante que a marca valorize essa persona, agradecendo as ideias e avaliando a viabilidade do que foi sugerido;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Decepcionado<\/strong>: j\u00e1 foi amante da marca, mas por algum motivo passou a se sentir tra\u00eddo. Geralmente n\u00e3o quer alarde, mas compartilha publicamente os problemas que teve com a marca e sua decep\u00e7\u00e3o. A empresa deve tentar resolver e\/ou compensar o problema rapidamente, mesmo que a pessoa n\u00e3o volte a ser amante da marca;<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><strong>Especialista<\/strong>: antes de entrar em contato (seja para criticar, sugerir mudan\u00e7as ou elogiar) aprende tudo sobre o produto, decorando n\u00fameros e refer\u00eancias. Ao interagir com essa persona, o ideal \u00e9 ser um pouco mais <strong>t\u00e9cnico<\/strong>, para que o consumidor n\u00e3o ache que sabe mais sobre o produto que a pr\u00f3pria marca;<\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><strong>Pid\u00e3o<\/strong>: vive pedindo <strong>descontos<\/strong> e amostras gr\u00e1tis, querendo alguma vantagem por ser um cliente antigo ou por ocupar um cargo importante. \u00c9 importante nunca desmerecer o cliente, para que ele n\u00e3o se torne um agitador, mas isso n\u00e3o significa dar o produto. Uma boa sa\u00edda \u00e9 indicar que o pid\u00e3o acompanhe as promo\u00e7\u00f5es e <strong>novidades da empresa<\/strong>;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Reclam\u00e3o<\/strong>: diferente do agitador, ele s\u00f3 deseja resolver algum problema, e n\u00e3o atrair a aten\u00e7\u00e3o de outras pessoas. Infelizmente, por\u00e9m, costuma ser dram\u00e1tico e falar muito, mesmo com tudo resolvido. O melhor, portanto, \u00e9 levar a discuss\u00e3o para o <strong>privado<\/strong>, onde ele possa continuar reclamando sem afetar a <strong>imagem da marca<\/strong>;<\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li><strong>Tira-d\u00favidas<\/strong>: s\u00f3 quer tirar uma <strong>d\u00favida pontual<\/strong> e costuma ser educado e objetivo. \u00c9 o perfil mais simples de lidar. Deve-se esclarecer com detalhes a d\u00favida, que tamb\u00e9m pode ser de outros.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Saber antecipadamente como <strong>responder <\/strong>\u00e0s intera\u00e7\u00f5es de diferentes perfis de p\u00fablico nas <strong>m\u00eddias sociais<\/strong> permite \u00e0 empresa melhorar sua <strong>imagem<\/strong> na web. E sem perder tempo. \u00a0Por esse motivo, <strong>monitorar<\/strong> tudo o que \u00e9 dito a respeito da marca na <strong>web<\/strong> \u00e9 t\u00e3o importante, permitindo <strong>planejar<\/strong> antecipadamente de que forma, quando e como a intera\u00e7\u00e3o ser\u00e1 respondida, dependendo da <strong>persona<\/strong>.<\/p>\n<p><b>Veja tamb\u00e9m:\u00a0<\/b><strong><a href=\"https:\/\/www.redemagic.com\/blog\/youtube-ultrapassa-facebook-e-twitter\/\">YouTube ultrapassa Facebook e Twitter entre jovens<\/a><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 mais novidade para ningu\u00e9m: estar presente nas <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/\"><strong>m\u00eddias sociais<\/strong><\/a> \u00e9 uma necessidade para <strong>empresas<\/strong> que buscam <strong>relev\u00e2ncia<\/strong> no <strong>mercado<\/strong> atual. Mas com quem exatamente essas marcas conversam? Como \u00e9 o <strong>p\u00fablico<\/strong> da Internet? Para ajudar a responder a essas perguntas, a <strong><a href=\"http:\/\/pt.slideshare.net\/Elife2009\/personas-quem-fala-com-as-marcas-nas-redes-sociais\" target=\"_blank\" rel=\"noopener\">E.Life<\/a><\/strong>, empresa especializada em monitora\u00e7\u00e3o e an\u00e1lise de m\u00eddias sociais, verificou e listou os diferentes <strong>perfis de usu\u00e1rios<\/strong> da <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/\"><strong>internet<\/strong><\/a>. S\u00e3o o que o estudo chama de &#8220;<strong>personas<\/strong>&#8220;.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":15851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411,2413],"tags":[127,1749,126],"class_list":["post-15849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","category-marketing-conteudo","tag-facebook","tag-internet-2","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00eddias sociais e as personas que interagem com as marcas - Magic Blog<\/title>\n<meta name=\"description\" content=\"Estar presente nas m\u00eddias sociais \u00e9 fundamental para empresas. Mas com quem exatamente essas marcas conversam? Conhe\u00e7a os oito tipo de personas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/personas-midias-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00eddias sociais e as personas que interagem com as marcas - Magic Blog\" \/>\n<meta property=\"og:description\" content=\"Estar presente nas m\u00eddias sociais \u00e9 fundamental para empresas. Mas com quem exatamente essas marcas conversam? 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