{"id":16104,"date":"2014-02-19T13:50:24","date_gmt":"2014-02-19T16:50:24","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=16104"},"modified":"2024-08-01T19:14:20","modified_gmt":"2024-08-01T22:14:20","slug":"por-que-pessoas-amam-apple","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/por-que-pessoas-amam-apple\/","title":{"rendered":"Por que as pessoas amam a Apple?"},"content":{"rendered":"<p style=\"text-align: justify;\">Quando a <strong>Apple<\/strong> lan\u00e7a um produto, formam-se filas no mundo todo. H\u00e1 quem passe dias a fio sem dormir para tocar em um novo <strong>aparelho<\/strong> da <strong>marca<\/strong>. N\u00e3o \u00e9 \u00e0 toa que, atualmente, ela vale cerca de <strong>US$ 104,3 bilh\u00f5es<\/strong>, sendo considerada pela revista <a href=\"http:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2013\/11\/06\/apple-dominates-list-of-the-worlds-most-valuable-brands\/\" target=\"_blank\" rel=\"noopener\"><strong>Forbes<\/strong><\/a>\u00a0a empresa mais <strong>valiosa<\/strong> do mundo.<\/p>\n<p style=\"text-align: justify;\">Como a Apple foi criada todo mundo j\u00e1 sabe. <strong>Steve Jobs<\/strong>, que nunca concluiu um curso de gradua\u00e7\u00e3o, fundou a <strong>empresa<\/strong> na garagem de casa. Ele contou essa hist\u00f3ria em 2005, quando discursou aos formandos da <strong>Universidade de Stanford<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Mas o que faz a Apple ser t\u00e3o <strong>amada<\/strong>? Listamos 7 <strong>motivos<\/strong>:<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\"><strong>1.<\/strong> O primeiro fator \u00e9, sem sombra de d\u00favidas, o pr\u00f3prio <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/a-relacao-entre-apple-e-steve-jobs\/\">Steve Jobs<\/a><\/strong>. Sua personalidade forte, seu perfeccionismo e sua vontade de tornar o mundo mais <strong>moderno<\/strong>, <strong>funcional<\/strong> e <strong>atraente<\/strong> marcaram a Apple;<\/p>\n<p style=\"text-align: justify;\"><strong>2.<\/strong> A Apple sempre \u201c<strong>pensou diferente<\/strong>\u201d, como prop\u00f5e seu slogan, promovendo <strong>inova\u00e7\u00e3o<\/strong> no mercado. Foram da marca as iniciativas de criar <strong>computadores compactos<\/strong> e bonitos, <strong>teclados QWERTY<\/strong> bem ajustados, telefones com telas 100%<strong> sens\u00edveis ao toque<\/strong> e muito mais;<\/p>\n<p style=\"text-align: justify;\"><strong>3.<\/strong> Quando algu\u00e9m compra um produto da Apple, n\u00e3o compra um <strong>celular<\/strong>, um <strong>MP3<\/strong>, um <strong>computador<\/strong> ou um <strong>tablet<\/strong>, compra um <strong>iPhone<\/strong>, um <strong>iPod<\/strong>, um <strong>Mac<\/strong> ou um <strong>iPad<\/strong>. Depois, torna-se evangelizador da marca e faz piada dos amigos que ainda n\u00e3o superaram o <strong>Windows<\/strong>;<\/p>\n<p style=\"text-align: justify;\"><strong>4.<\/strong> Na Apple, tudo \u00e9 pensado e estudado minuciosamente para proporcionar a melhor <strong>experi\u00eancia<\/strong> poss\u00edvel. Para a cria\u00e7\u00e3o da <strong>embalagem<\/strong>, por exemplo, <strong>Adam Lashinsky<\/strong>, autor do livro <a href=\"https:\/\/itunes.apple.com\/us\/book\/inside-apple\/id444015286?mt=11\" target=\"_blank\" rel=\"noopener\"><strong>Inside Apple<\/strong><\/a>, conta que diversos <strong>designers<\/strong> efetuam <strong>testes<\/strong> para garantir uma <strong>abertura intuitiva<\/strong>, que mexa com o <strong>emocional<\/strong> do <strong>consumidor<\/strong>;<\/p>\n<p style=\"text-align: justify;\"><strong>5.<\/strong> Poucas empresas conseguem atrair os holofotes para si a cada <strong>an\u00fancio<\/strong> de novo produto. Na Apple, esses eventos geram uma repercuss\u00e3o t\u00e3o grande que s\u00e3o alvos at\u00e9 de comediantes;<\/p>\n<p style=\"text-align: justify;\"><strong>6.<\/strong> A <strong>qualidade<\/strong> \u00e9 superior a de diversas outras marcas. Embora n\u00e3o seja imposs\u00edvel, \u00e9 mais dif\u00edcil ver um produto da Apple apresentando problemas. Isso acontece porque a empresa preocupa-se em oferecer aparelhos bem montados, com <strong>hardware<\/strong> ajustado ao<strong> software<\/strong>;<\/p>\n<p style=\"text-align: justify;\"><strong>7.<\/strong> O conjunto dos fatores citados acima faz com que o <strong>valor agregado<\/strong> de um produto da marca seja t\u00e3o alto que t\u00ea-lo \u00e9 sin\u00f4nimo de <strong>status social<\/strong>. Pensando nesse sentido, talvez at\u00e9 a moda das fotos em frente ao espelho seja culpa da Apple, afinal, quem n\u00e3o quer exibir sua ma\u00e7\u00e3?<\/p>\n<p style=\"text-align: justify;\"><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/a-relacao-entre-apple-e-steve-jobs\/\">A rela\u00e7\u00e3o entre Apple e Steve Jobs.\u00a0<\/a><br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n<p style=\"text-align: center;\">A\u00a0<strong>Magic Web Design<\/strong>\u00a0desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de redes sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">www.magicwebdesign.com.br<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Quando a <strong>Apple<\/strong> lan\u00e7a um produto, formam-se filas no mundo todo. H\u00e1 quem passe dias a fio sem dormir para tocar em um novo <strong>aparelho<\/strong> da <strong>marca<\/strong>. N\u00e3o \u00e9 \u00e0 toa que, atualmente, ela vale cerca de <strong>US$ 104,3 bilh\u00f5es<\/strong>, sendo considerada pela revista <a href=\"http:\/\/www.forbes.com\/sites\/kurtbadenhausen\/2013\/11\/06\/apple-dominates-list-of-the-worlds-most-valuable-brands\/\" target=\"_blank\" rel=\"noopener\"><strong>Forbes<\/strong><\/a>\u00a0a empresa mais <strong>valiosa<\/strong> do mundo.<\/p>\n<p style=\"text-align: justify;\">Como a Apple foi criada todo mundo j\u00e1 sabe. <strong>Steve Jobs<\/strong>, que nunca concluiu um curso de gradua\u00e7\u00e3o, fundou a <strong>empresa<\/strong> na garagem de casa. Ele contou essa hist\u00f3ria em 2005, quando discursou aos formandos da <strong>Universidade de Stanford<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Mas o que faz a Apple ser t\u00e3o <strong>amada<\/strong>? Listamos 7 <strong>motivos<\/strong>:<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":16108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[481,483],"class_list":["post-16104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-apple","tag-steve-jobs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que as pessoas amam a Apple? - Rede Magic<\/title>\n<meta name=\"description\" content=\"O que faz a Apple ser t\u00e3o amada? 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