{"id":1629,"date":"2011-08-10T06:00:15","date_gmt":"2011-08-10T09:00:15","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=1629"},"modified":"2026-01-22T12:08:27","modified_gmt":"2026-01-22T15:08:27","slug":"por-que-minha-empresa-deve-estar-nas-midias-sociais","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/","title":{"rendered":"Por que minha empresa deve estar nas m\u00eddias sociais?"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p>Alguns empres\u00e1rios com certeza j\u00e1 ouviram aquele discurso dos marqueteiros e publicit\u00e1rios: \u201cAh, sua empresa precisa<strong><a title=\"05 ago SAC 2.0, um \u201cup-grade\u201d na rela\u00e7\u00e3o entre consumidor e empresa\" href=\"https:\/\/www.redemagic.com\/blog\/midias-sociais-nas-empresas\/\"> estar nas m\u00eddias sociais<\/a><\/strong>\u201d. Mas olhem senhores, \u00e9 a pura verdade. Vamos pensar juntos: no marketing tradicional, por exemplo, antes de uma campanha ser lan\u00e7ada, \u00e9 necess\u00e1rio fazer uma extensa <strong>pesquisa sobre o p\u00fablico-alvo<\/strong> \u2013 idade, onde mora, sexo, do que gosta, o que odeia, etc, certo?<\/p>\n<p>E, mesmo realizando essa pesquisa, que muitas vezes sai extremamente cara, os dados v\u00eam incorretos, j\u00e1 que as informa\u00e7\u00f5es s\u00e3o generalistas. N\u00e3o que esse tipo de estrat\u00e9gia seja ruim ou ultrapassada, ok? Mas falta precis\u00e3o.<\/p>\n<p><!--more-->J\u00e1 nas m\u00eddias sociais, um dos campos do <strong>marketing digital<\/strong>, o levantamento de dados \u00e9 mais f\u00e1cil e completo: em uma pesquisa on-line \u2013 no <strong>Facebook<\/strong>, por exemplo \u2013 voc\u00ea pode conseguir v\u00e1rias informa\u00e7\u00f5es da pessoa: nome, sobrenome, prefer\u00eancias, se est\u00e1 namorando, que marca de roupa usa, onde gosta de ir, se gosta dos Beatles, da Lady Gaga, de Harry Potter, etc.<\/p>\n<p>\u00c9 um campo f\u00e9rtil para analisar seu p\u00fablico e conquist\u00e1-lo. Uma pesquisa feita pela empresa gringa<strong> <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/strong> mostra que 65% dos executivos de marketing acham que as m\u00eddias sociais d\u00e3o um \u201cup\u201d na rela\u00e7\u00e3o com os consumidores.<\/p>\n<p><strong>N\u00fameros no Brasil<\/strong><\/p>\n<p>H\u00e1 v\u00e1rias pesquisas sobre o uso da internet no Brasil. Aqui, no blog da Magic, vamos citar primeiramente os dados da comScore, refer\u00eancia na \u00e1rea de monitoramento. Segundo a empresa, no estudo <strong>\u201c<a href=\"http:\/\/tecnologia.uol.com.br\/ultimas-noticias\/redacao\/2011\/04\/28\/quase-todo-internauta-brasileiro-tambem-acessa-redes-sociais-diz-estudo.jhtm\" target=\"_blank\" rel=\"noopener\">Um olhar mais atento para a m\u00eddia social no Brasil<\/a>\u201d<\/strong>, divulgado em abril deste ano, 99% do total de internautas brasileiros utilizam <strong><a title=\"O Orkut n\u00e3o morreu!\" href=\"https:\/\/www.redemagic.com\/blog\/orkut-nao-morreu\/\">Orkut<\/a><\/strong>, Facebook, Twitter e outras redes.<\/p>\n<p style=\"text-align: left;\">&#8211; <strong>99 em cada 100 brasileiros na Web acessam redes sociais<\/strong> pelo menos uma vez ao m\u00eas, visitando-as, em m\u00e9dia, 31 vezes e gastando mais ou menos 8,5 minutos por visita no Orkut, contra 3,8 minutos no <a href=\"https:\/\/www.redemagic.com\/blog\/os-aplicativos-que-podem-mudar-a-sua-vida\/\"><strong>Facebook<\/strong><\/a>.<\/p>\n<p>&#8211; <strong>79% dos brasileiros na Web visitaram pelo menos um blog no m\u00eas durante o m\u00eas de mar\u00e7o<\/strong>. Enquanto os homens consomem mais blogs, as mulheres preferem as redes sociais.<\/p>\n<p>&#8211; <strong>3\/4 dos pageviews do Facebook no Brasil s\u00e3o gerados por usu\u00e1rios da regi\u00e3o sudeste<\/strong>.<\/p>\n<p>&#8211; O <strong>Twitter teve 94 milh\u00f5es de visitas em mar\u00e7o no Brasil<\/strong>, quase 100% de aumento em rela\u00e7\u00e3o ao ano de 2010.<\/p>\n<p>Outra pesquisa, divulgada desta vez pela empresa Regus, motra que <strong><a href=\"http:\/\/www.administradores.com.br\/informe-se\/administracao-e-negocios\/cresce-numero-de-empresas-que-conquistaram-novos-clientes-em-redes-sociais\/45624\/\" target=\"_blank\" rel=\"noopener\">49% das empresas que passaram a usar as m\u00eddias sociais conquistaram novos clientes<\/a><\/strong> e 68% das brasileiras utilizam as redes para interagir com seus clientes. Ou seja: as m\u00eddias sociais est\u00e3o a\u00ed e oferecem \u00f3timas oportunidades de neg\u00f3cios. Voc\u00eas, empres\u00e1rios, precisam correr, pois esse mercado, que tem usu\u00e1rios com opini\u00f5es, atitudes e gostos diferentes, vive em constante muta\u00e7\u00e3o, como o pr\u00f3prio ser humano.<\/p>\n<p><strong>Veja tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/voce-sabe-o-que-e-cloud-computing\/\">Voc\u00ea sabe o que \u00e9 Cloud Computing?<\/a><\/strong><\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Alguns empres\u00e1rios com certeza j\u00e1 ouviram aquele discurso dos marqueteiros e publicit\u00e1rios: \u201cAh, sua empresa precisa<strong><a title=\"05 ago SAC 2.0, um \u201cup-grade\u201d na rela\u00e7\u00e3o entre consumidor e empresa\" href=\"https:\/\/www.redemagic.com\/blog\/midias-sociais-nas-empresas\/\"> estar nas m\u00eddias sociais<\/a><\/strong>\u201d. Mas olhem senhores, \u00e9 a pura verdade. Vamos pensar juntos: no marketing tradicional, por exemplo, antes de uma campanha ser lan\u00e7ada, \u00e9 necess\u00e1rio fazer uma extensa <strong>pesquisa sobre o p\u00fablico-alvo<\/strong> \u2013 idade, onde mora, sexo, do que gosta, o que odeia, etc, certo?<\/p>\n<p>E, mesmo realizando essa pesquisa, que muitas vezes sai extremamente cara, os dados v\u00eam incorretos, j\u00e1 que as informa\u00e7\u00f5es s\u00e3o generalistas. N\u00e3o que esse tipo de estrat\u00e9gia seja ruim ou ultrapassada, ok? Mas falta precis\u00e3o.<\/p>\n","protected":false},"author":1,"featured_media":1631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2411],"tags":[127,327,126],"class_list":["post-1629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-facebook","tag-orkut","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que minha empresa deve estar nas m\u00eddias sociais? - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/inbound-marketing\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que minha empresa deve estar nas m\u00eddias sociais? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Alguns empres\u00e1rios com certeza j\u00e1 ouviram aquele discurso dos marqueteiros e publicit\u00e1rios: \u201cAh, sua empresa precisa estar nas m\u00eddias sociais\u201d. Mas olhem senhores, \u00e9 a pura verdade. Vamos pensar juntos: no marketing tradicional, por exemplo, antes de uma campanha ser lan\u00e7ada, \u00e9 necess\u00e1rio fazer uma extensa pesquisa sobre o p\u00fablico-alvo \u2013 idade, onde mora, sexo, do que gosta, o que odeia, etc, certo? E, mesmo realizando essa pesquisa, que muitas vezes sai extremamente cara, os dados v\u00eam incorretos, j\u00e1 que as informa\u00e7\u00f5es s\u00e3o generalistas. N\u00e3o que esse tipo de estrat\u00e9gia seja ruim ou ultrapassada, ok? 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Mas olhem senhores, \u00e9 a pura verdade. Vamos pensar juntos: no marketing tradicional, por exemplo, antes de uma campanha ser lan\u00e7ada, \u00e9 necess\u00e1rio fazer uma extensa pesquisa sobre o p\u00fablico-alvo \u2013 idade, onde mora, sexo, do que gosta, o que odeia, etc, certo? E, mesmo realizando essa pesquisa, que muitas vezes sai extremamente cara, os dados v\u00eam incorretos, j\u00e1 que as informa\u00e7\u00f5es s\u00e3o generalistas. N\u00e3o que esse tipo de estrat\u00e9gia seja ruim ou ultrapassada, ok? 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