{"id":16775,"date":"2014-04-09T17:00:51","date_gmt":"2014-04-09T20:00:51","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=16775"},"modified":"2024-08-01T19:06:39","modified_gmt":"2024-08-01T22:06:39","slug":"crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/","title":{"rendered":"Crescimento de 6 vezes na base de usu\u00e1rios marca 2 anos da compra do Instagram"},"content":{"rendered":"<p style=\"text-align: justify;\">H\u00e1 2 anos o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-fan-page-timeline\/\"><strong>Facebook<\/strong><\/a> comprou o <strong>Instagram<\/strong>. Quando os rumores surgiram, o p\u00fablico fiel do aplicativo previa o fim da gratuidade do servi\u00e7o e uma invas\u00e3o de <strong>an\u00fancios publicit\u00e1rios<\/strong>. Mas o que mudou efetivamente no servi\u00e7o de compartilhamento de imagens?<\/p>\n<p style=\"text-align: justify;\">O site <a href=\"http:\/\/www.socialbakers.com\/blog\/2138-instagram-announces-6x-growth-since-facebook-takeover\" target=\"_blank\" rel=\"noopener\"><strong>Social Bakers<\/strong><\/a> divulgou alguns n\u00fameros que impressionam e nos fazem entender por que <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/facebook-whatsapp-16-bilhoes\/\"><strong>Mark Zuckerberg<\/strong><\/a> desembolsou <strong>US$ 1 bilh\u00e3o<\/strong> na compra dessa plataforma.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\"><br \/>\n<!--more--><\/span><\/p>\n<p style=\"text-align: justify;\">A empresa, que tem investido em neg\u00f3cios como <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/whatsapp-430-milhoes-usuarios\/\"><strong>Whatsapp<\/strong><\/a> e na l\u00edder em realidade virtual <strong>Oculus VR<\/strong>, tem obtido \u00edndices impressionantes por meio de sua primeira grande aquisi\u00e7\u00e3o em 2012, o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-tres-anos-sucesso\/\"><strong>Instagram<\/strong><\/a>. O servi\u00e7o, que permite a postagem de fotos com diferentes filtros, teve um aumento significativo no n\u00famero de usu\u00e1rios ap\u00f3s liberar o aplicativo para <strong>Android<\/strong>, o qual previamente era permitido somente aos usu\u00e1rios de <a href=\"http:\/\/www.apple.com\/br\/ios\/what-is\/\" target=\"_blank\" rel=\"noopener\"><strong>iOS<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Em um raro an\u00fancio, o Instagram declarou que atualmente conta com <strong>200 milh\u00f5es de usu\u00e1rios<\/strong>, sendo que 50 milh\u00f5es ingressaram nos \u00faltimos 6 meses \u2013 n\u00famero muito superior ao total de 30 milh\u00f5es em abril de 2012, quando a plataforma foi adquirida. Outra novidade anunciada recentemente promete fazer os publicit\u00e1rios que ainda duvidam da viabilidade de que rede possa gerar <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/anuncios-video-facebook\/\"><strong>retorno financeiro<\/strong><\/a> virarem investidores. A recente parceria formada com a <a href=\"http:\/\/www.omnicommediagroup.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Omnicom<\/strong><\/a>, um dos maiores grupos de publicidade do mundo, tem gerado conte\u00fado publicit\u00e1rio desde 2013 no feed do Instagram, atrav\u00e9s de fotos e auto-play, v\u00eddeos para marcas que est\u00e3o testando o funcionamento do servi\u00e7o. At\u00e9 agora, 20 bilh\u00f5es de fotos foram compartilhadas em toda a rede (n\u00famero que promete continuar crescendo) e, ainda assim, para as empresas que preferem intera\u00e7\u00e3o a n\u00famero de fotos postadas, a \u00f3tima not\u00edcia \u00e9 que os usu\u00e1rios curtem as postagens em m\u00e9dia <strong>1.6 bilh\u00e3o<\/strong> de vezes por dia. No m\u00ednimo impressionante.<\/p>\n<p style=\"text-align: justify;\">Para <a href=\"https:\/\/twitter.com\/ericjackson\/statuses\/453189393935659009\" target=\"_blank\" rel=\"noopener\"><strong>Erick Johnson<\/strong><\/a>, investidor-anjo (pessoa f\u00edsica com capital pr\u00f3prio) e fundador da <strong><a href=\"http:\/\/ironfirecapital.com\/\" target=\"_blank\" rel=\"noopener\">Ironfire Capital<\/a><\/strong>, at\u00e9 o final do ano, o Instagram ir\u00e1 superar o n\u00famero de usu\u00e1rios do <strong>Twitter<\/strong>, servi\u00e7o de postagem de mensagens com at\u00e9 140 caracteres atualmente avaliado em <strong>US$ 26 bilh\u00f5es<\/strong>. O valor \u00e9 uma promessa de quanto poder\u00e1 custar a companhia quando come\u00e7ar a capitalizar com an\u00fancios pagos.<\/p>\n<p style=\"text-align: justify;\">No Brasil, o perfil <a href=\"http:\/\/instagram.com\/instagrambrasil\" target=\"_blank\" rel=\"noopener\"><strong>@InstagramBrasil<\/strong><\/a> foi criado com o intuito de descobrir talentos da fotografia no Pa\u00eds. O perfil publica fotos selecionadas e as credita com o nome e a conta do Instagram do usu\u00e1rio, podendo ser uma \u00f3tima ferramenta na divulga\u00e7\u00e3o das imagens. O Brasil, que \u00e9 de extrema import\u00e2ncia para a plataforma, ocupa a posi\u00e7\u00e3o no ranking <a href=\"http:\/\/olhardigital.uol.com.br\/pro\/noticia\/39347\/39347\" target=\"_blank\" rel=\"noopener\"><strong>dos cincos pa\u00edses<\/strong><\/a> que mais usa a rede.<\/p>\n<p style=\"text-align: justify;\">Parece que Mark Zuckerberg realmente sabe onde investir sua fortuna. A plataforma, que continua crescendo em usu\u00e1rios e em valor capital, mant\u00e9m o aplicativo funcionando sem mudan\u00e7as dr\u00e1sticas do projeto original. E, ent\u00e3o, o que podemos esperar para o futuro do Instagram?<\/p>\n<p style=\"text-align: justify;\">Deixe seu coment\u00e1rio abaixo nos contando sua opini\u00e3o.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia mais:<\/strong>\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-direct-fotos-videos-e-mensagens-instantaneas\/\"><strong>Instagram Direct: fotos, v\u00eddeos e mensagens instant\u00e2neas<\/strong><\/a><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">H\u00e1 2 anos o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-fan-page-timeline\/\"><strong>Facebook<\/strong><\/a> comprou o <strong>Instagram<\/strong>. Quando os rumores surgiram, o p\u00fablico fiel do aplicativo previa o fim da gratuidade do servi\u00e7o e uma invas\u00e3o de <strong>an\u00fancios publicit\u00e1rios<\/strong>. Mas o que mudou efetivamente no servi\u00e7o de compartilhamento de imagens?<\/p>\n<p style=\"text-align: justify;\">O site <a href=\"http:\/\/www.socialbakers.com\/blog\/2138-instagram-announces-6x-growth-since-facebook-takeover\" target=\"_blank\" rel=\"noopener\"><strong>Social Bakers<\/strong><\/a> divulgou alguns n\u00fameros que impressionam e nos fazem entender por que <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/facebook-whatsapp-16-bilhoes\/\"><strong>Mark Zuckerberg<\/strong><\/a> desembolsou <strong>US$ 1 bilh\u00e3o<\/strong> na compra dessa plataforma.<\/p>\n<p style=\"text-align: justify;\"><\/p>\n","protected":false},"author":1,"featured_media":16778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[407,127,791,297,1712],"class_list":["post-16775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-aplicativos","tag-facebook","tag-instagram","tag-mark-zuckerberg","tag-midias-sociais"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2 anos ap\u00f3s compra de Instagram: crescimento de 6x na base de usu\u00e1rios<\/title>\n<meta name=\"description\" content=\"Hoje faz 2 anos que o Facebook comprou o Instagram. Mas o que mudou efetivamente no servi\u00e7o de compartilhamento de imagens?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2 anos ap\u00f3s compra de Instagram: crescimento de 6x na base de usu\u00e1rios\" \/>\n<meta property=\"og:description\" content=\"Hoje faz 2 anos que o Facebook comprou o Instagram. 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