{"id":1720,"date":"2011-08-29T13:00:23","date_gmt":"2011-08-29T16:00:23","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=1720"},"modified":"2026-01-20T14:25:18","modified_gmt":"2026-01-20T17:25:18","slug":"publicidade-no-facebook","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/performance-digital\/publicidade-no-facebook\/","title":{"rendered":"Publicidade no Facebook"},"content":{"rendered":"<p style=\"text-align: center;\">\n<p><span style=\"font-family: Arial,sans-serif;\">Se voc\u00ea acompanha o <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a>, deve estar por dentro do que vem acontecendo no mundo das <strong>redes sociais<\/strong>. Um exemplo disso \u00e9 o <a href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, que de mero espa\u00e7o para trocas de informa\u00e7\u00f5es pessoais transformou-se em um <strong>campo de neg\u00f3cios<\/strong>. E isso \u00e9 t\u00e3o evidente que, segundo a <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\"><strong>eMarketer<\/strong><\/a> \u2013 ag\u00eancia gringa especializada em <strong>m\u00eddia digital<\/strong> \u2013, a cria\u00e7\u00e3o de <strong>Mark Zuckerberg<\/strong> vai responder por <strong>17,7%<\/strong> do mercado de publicidade no final de 2011.<\/span><\/p>\n<p><span style=\"font-family: Arial,sans-serif;\"><!--more-->Se isso realmente acontecer, o Facebook ficar\u00e1 na frente do <a href=\"http:\/\/br.yahoo.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Yahoo<\/strong><\/a> no quesito <strong>faturamento com an\u00fancios<\/strong>. E qual \u00e9 a diferen\u00e7a da <strong>publicidade<\/strong> feita na rede de Zuckerberg em rela\u00e7\u00e3o \u00e0s outras? Simples: a <strong>segmenta\u00e7\u00e3o do p\u00fablico<\/strong>. \u00c9 poss\u00edvel diferenciar o <strong>target<\/strong> (<strong>p\u00fablico-alvo<\/strong>) por idade, sexo, gostos e interesses, com total exatid\u00e3o. Demais, n\u00e3o?<\/span><\/p>\n<p><span style=\"font-family: Arial,sans-serif;\">Al\u00e9m disso, os <strong>an\u00fancios no<\/strong> <strong>Facebook<\/strong> tamb\u00e9m s\u00e3o acess\u00edveis e podem ser cobrados por clique (<strong>CPC<\/strong>) ou a cada mil impress\u00f5es (<strong>CPM<\/strong>). Atualmente, <strong>o CPC m\u00e9dio no Facebook<\/strong> para o Brasil gira em torno de <strong>US$ 0,58<\/strong> e o CPM est\u00e1 na casa de <strong>US$ 0,25<\/strong>.<\/span><\/p>\n<p><span style=\"font-family: Arial,sans-serif;\">A <a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Magic<\/strong><\/a> adverte: o importante na hora de anunciar no Facebook \u00e9 <strong>planejar<\/strong>, caso contr\u00e1rio o valor pode ser \u201cqueimado\u201d muito rapidamente, sem dar retorno algum. <\/span><\/p>\n<p><span style=\"font-family: Arial,sans-serif;\">Por isso, para montar uma estrutura de <strong>campanha eficaz<\/strong>, os anunciantes ou devem estudar muito para entender como o processo funciona ou contratar uma <strong>empresa especializada<\/strong>, que far\u00e1 um <strong>planejamento das a\u00e7\u00f5es<\/strong> a serem desenvolvidas, tanto no Facebook como nas outras <strong>m\u00eddias sociais<\/strong> &#8211; a <strong><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong> \u00e9 uma empresa que presta esse tipo de servi\u00e7o.<br \/>\n<\/span><\/p>\n<p><span style=\"font-family: Arial,sans-serif;\">Na pesquisa da eMarketer h\u00e1 um progn\u00f3stico sobre a <strong>publicidade on-line<\/strong> do futuro. O Facebook, em 2012, ser\u00e1 l\u00edder com <strong>19,4%<\/strong> do mercado, bem superior ao Yahoo (<strong>12,5%<\/strong>) e ao <a href=\"http:\/\/www.google.com.br\/\" target=\"_blank\" rel=\"noopener\"><strong>Google<\/strong><\/a> (<strong>12,3%<\/strong>). <\/span><\/p>\n<p style=\"text-align: center;\">\n<p><span style=\"font-family: Arial,sans-serif;\">Ent\u00e3o, meus caros empres\u00e1rios, se voc\u00eas querem <strong>anunciar <\/strong>sua <strong>empresa no Facebook<\/strong>, saibam que a rede \u00e9 uma op\u00e7\u00e3o que pode gerar <strong>bons resultados<\/strong>. Aquela brincadeira de Mark Zuckerberg j\u00e1 n\u00e3o \u00e9 apenas um <strong>espa\u00e7o para compartilhamento de fotos e frases<\/strong> como \u201cBom dia. Que frio em Curitiba!\u201d. Agora, d\u00e1 para <strong>ganhar dinheiro<\/strong> atrav\u00e9s dela. E muito! <\/span><\/p>\n<p><strong><span style=\"font-family: Arial,sans-serif;\">Leia tamb\u00e9m:<\/span> <a href=\"https:\/\/www.redemagic.com\/blog\/por-que-minha-empresa-deve-estar-nas-midias-sociais\/\">Por que minha empresa deve estar nas m\u00eddias sociais?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: center;\">\n<p>Se voc\u00ea acompanha o <a href=\"https:\/\/www.redemagic.com\/blog\/\"><strong>Magic Blog<\/strong><\/a>, deve estar por dentro do que vem acontecendo no mundo das <strong>redes sociais<\/strong>. Um exemplo disso \u00e9 o <a href=\"http:\/\/www.facebook.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, que de mero espa\u00e7o para trocas de informa\u00e7\u00f5es pessoais transformou-se em um <strong>campo de neg\u00f3cios<\/strong>. E isso \u00e9 t\u00e3o evidente que, segundo a <a href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener\"><strong>eMarketer<\/strong><\/a> \u2013 ag\u00eancia gringa especializada em <strong>m\u00eddia digital<\/strong> \u2013, a cria\u00e7\u00e3o de <strong>Mark Zuckerberg<\/strong> vai responder por <strong>17,7%<\/strong> do mercado de publicidade no final de 2011.<\/p><\/p>\n","protected":false},"author":1,"featured_media":1721,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2410,2409],"tags":[127],"class_list":["post-1720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-midia-paga","category-performance-digital","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidade no Facebook - Rede Magic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/performance-digital\/publicidade-no-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidade no Facebook - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea acompanha o Magic Blog, deve estar por dentro do que vem acontecendo no mundo das redes sociais. 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