{"id":17202,"date":"2014-05-14T09:30:36","date_gmt":"2014-05-14T12:30:36","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=17202"},"modified":"2026-01-20T15:18:15","modified_gmt":"2026-01-20T18:18:15","slug":"globo-dominio-personalizado-brasil","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/globo-dominio-personalizado-brasil\/","title":{"rendered":"Globo consegue primeiro dom\u00ednio personalizado do Brasil"},"content":{"rendered":"<p style=\"text-align: justify;\">A <strong>Globo<\/strong> Comunica\u00e7\u00f5es e Participa\u00e7\u00f5es S.A. acaba de conquistar o primeiro <strong>dom\u00ednio personalizado<\/strong> do Brasil. A partir de agora, todos os <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/sites-acabam-com-comentarios\/\"><strong>sites<\/strong><\/a> da empresa poder\u00e3o utilizar com exclusividade o <em>generic top-level domain<\/em> (gTLD) \u201c.globo\u201d ao inv\u00e9s das tradicionais termina\u00e7\u00f5es \u201c.com\u201d e \u201c.org\u201d.<\/p>\n<p style=\"text-align: justify;\">Como vantagem, a medida ajudar\u00e1 na identifica\u00e7\u00e3o de p\u00e1ginas falsas na web. Segundo Rodrigo Azevedo, coordenador da \u00e1rea de Tecnologia da Informa\u00e7\u00e3o, da Silveiro Advogados, os dom\u00ednios personalizados s\u00e3o \u00fateis principalmente na repress\u00e3o a fraudes virtuais. \u201cUsar um dom\u00ednio superior com a marca da empresa pode ser \u00fatil na preven\u00e7\u00e3o a esses <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/combate-crimes-virtuais-brasil\/\"><strong>crimes<\/strong><\/a>. Assim, tudo o que estivesse publicado abaixo de &#8220;marca X&#8221;, por exemplo, seria conte\u00fado oficial da &#8220;marca X&#8221; diferentemente de outros endere\u00e7os no .com ou no .com.br\u201d, explica ao portal <a href=\"http:\/\/www.conjur.com.br\/2012-jan-15\/dominio-customizado-web-diminuir-brigas-registro-justica\"><strong>Consultor Jur\u00eddico<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\"><!--more--><\/span><\/p>\n<p style=\"text-align: justify;\">Em comunicado oficial, divulgado pelo site <a href=\"http:\/\/codigofonte.uol.com.br\/noticias\/organizacoes-globo-conseguem-o-primeiro-novo-dominio-de-internet-liberado-para-o-brasil\" target=\"_blank\" rel=\"noopener\"><strong>C\u00f3digo Fonte<\/strong><\/a>, a organiza\u00e7\u00e3o confirma o intuito de evitar essas fraudes. \u201cVamos produzir <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/brasil-remocao-conteudo-google\/\"><strong>conte\u00fados<\/strong><\/a> espec\u00edficos para o canal digital e adaptar a ampla gama de conte\u00fado para a internet. Desta forma, a Globo ir\u00e1 atestar a origem do conte\u00fado sob o .GLOBO, evitando cybersquat\/cybersquatting e<strong> fraudes<\/strong>. O gerenciamento de dom\u00ednio estar\u00e1 a cargo das Organiza\u00e7\u00f5es Globo e particulares n\u00e3o ter\u00e3o a possibilidade de se registrar\u201d.<\/p>\n<p style=\"text-align: justify;\"><strong>Dom\u00ednios personalizados no mundo<\/strong><\/p>\n<p style=\"text-align: justify;\">Apesar de ser o primeiro oficializado no <strong>Brasil<\/strong>, os dom\u00ednios personalizados n\u00e3o s\u00e3o novidades no universo <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/tecnologias-realidade-virtual-sucesso-nos-proximos-anos\/\"><strong>virtual<\/strong><\/a>. Desde mar\u00e7o do ano passado, empresas do mundo inteiro podem solicitar o registro ao <a href=\"http:\/\/www.icann.org\/\" target=\"_blank\" rel=\"noopener\"><strong>ICANN<\/strong><\/a> \u2013 \u00f3rg\u00e3o que regula a cria\u00e7\u00e3o de endere\u00e7os na <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/marco-civil-novas-regras-internet\/\"><strong>Internet<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">Segundo o C\u00f3digo Fonte, uma representante do pr\u00f3prio <a href=\"http:\/\/www.icann.org\/\" target=\"_blank\" rel=\"noopener\"><strong>ICANN<\/strong><\/a> declarou que cerca de 250 <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/icann-aprovou-novos-dominios-para-a-internet\/\"><strong>dom\u00ednios<\/strong><\/a> j\u00e1 foram oficializados desde outubro de 2013, incluindo os <strong>gLTD<\/strong> das cidades de Paris e Nova York. Nos pr\u00f3ximos anos, a expectativa \u00e9 de que 1.300 <strong>novas extens\u00f5es<\/strong> surjam. At\u00e9 o momento, 1.930 propostas foram enviadas ao \u00f3rg\u00e3o regulador, sendo que 24 pedidos s\u00e3o oriundos de empresas e entidades da Am\u00e9rica Latina e Caribe.<\/p>\n<p style=\"text-align: justify;\">No Brasil, n\u00e3o \u00e9 apenas a Globo que buscou um <strong>dom\u00ednio personalizado<\/strong>. Entre as empresas que est\u00e3o na fila pelo registro figuram a Natura, que briga pelo \u201c.natura\u201d, e a Telef\u00f4nica\/Vivo, pelo seu \u201c.vivo\u201d.<\/p>\n<p style=\"text-align: justify;\">No entanto, para as organiza\u00e7\u00f5es que desejam essa <strong>exclusividade<\/strong>, fica o aviso: o registro pode exigir um alto investimento. De acordo com informa\u00e7\u00f5es do jornal <a href=\"http:\/\/blogs.estadao.com.br\/link\/globo-recebe-primeiro-dominio-personalizado-do-pais\/\" target=\"_blank\" rel=\"noopener\"><strong>Estad\u00e3o<\/strong><\/a>, a Globo pagou ao ICANN U$ 185 mil d\u00f3lares, aproximadamente R$ 408 mil, al\u00e9m de ter que desembolsar anualmente US$ 25 mil para manter o registro. \u00a0Trata-se de um valor que provavelmente impedir\u00e1 que empresas de pequeno porte possam usufruir dessa <strong>inova\u00e7\u00e3o<\/strong> digital.<\/p>\n<p style=\"text-align: justify;\">Segundo Bruno Capelas, em seu blog no Estad\u00e3o, incluindo os gastos legais e de marketing, \u00a0o custo de um dom\u00ednio personalizado pode facilmente atingir os US$ 2 milh\u00f5es por ano, cerca de R$ 4,4 milh\u00f5es. Contudo, esse tipo de gasto \u00e9 para as empresas que desejam revender dom\u00ednios, j\u00e1 que grande parte dos gTLDs s\u00e3o registrados com esse intuito.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">E voc\u00ea? Acha que dom\u00ednios personalizados s\u00e3o importantes para o universo empresarial? Conte-nos sua opini\u00e3o.<\/span><\/p>\n<p style=\"text-align: justify;\">Veja tamb\u00e9m:\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/iwatch-tem-producao-iniciada\/\">iWatch tem produ\u00e7\u00e3o iniciada<\/a><a href=\"www.magicwebdesign.com.br\/blog\/marketing-digital\/digital-shadow-saiba-o-quao-vulneraveis-sao-seus-dados-facebook\/\"><br \/>\n<\/a><\/strong><\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/p>\n<p style=\"text-align: center;\">A\u00a0<strong>Magic Web Design<\/strong>\u00a0desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">A <strong>Globo<\/strong> Comunica\u00e7\u00f5es e Participa\u00e7\u00f5es S.A. acaba de conquistar o primeiro <strong>dom\u00ednio personalizado<\/strong> do Brasil. A partir de agora, todos os <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/sites-acabam-com-comentarios\/\"><strong>sites<\/strong><\/a> da empresa poder\u00e3o utilizar com exclusividade o <em>generic top-level domain<\/em> (gTLD) \u201c.globo\u201d ao inv\u00e9s das tradicionais termina\u00e7\u00f5es \u201c.com\u201d e \u201c.org\u201d.<\/p>\n<p style=\"text-align: justify;\">Como vantagem, a medida ajudar\u00e1 na identifica\u00e7\u00e3o de p\u00e1ginas falsas na web. Segundo Rodrigo Azevedo, coordenador da \u00e1rea de Tecnologia da Informa\u00e7\u00e3o, da Silveiro Advogados, os dom\u00ednios personalizados s\u00e3o \u00fateis principalmente na repress\u00e3o a fraudes virtuais. \u201cUsar um dom\u00ednio superior com a marca da empresa pode ser \u00fatil na preven\u00e7\u00e3o a esses <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/combate-crimes-virtuais-brasil\/\"><strong>crimes<\/strong><\/a>. Assim, tudo o que estivesse publicado abaixo de &#8220;marca X&#8221;, por exemplo, seria conte\u00fado oficial da &#8220;marca X&#8221; diferentemente de outros endere\u00e7os no .com ou no .com.br\u201d, explica ao portal <a href=\"http:\/\/www.conjur.com.br\/2012-jan-15\/dominio-customizado-web-diminuir-brigas-registro-justica\"><strong>Consultor Jur\u00eddico<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":17207,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[1645,642,2033,1791],"class_list":["post-17202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-dominios-na-internet","tag-internautas-do-brasil","tag-site","tag-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Globo consegue primeiro dom\u00ednio personalizado do Brasil - 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