{"id":17815,"date":"2014-07-08T08:09:45","date_gmt":"2014-07-08T11:09:45","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=17815"},"modified":"2024-08-01T15:51:42","modified_gmt":"2024-08-01T18:51:42","slug":"apps-correspondem-mais-de-50-consumo-digital-nos-eua","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-correspondem-mais-de-50-consumo-digital-nos-eua\/","title":{"rendered":"Apps correspondem a mais de 50% do consumo digital nos EUA"},"content":{"rendered":"<p style=\"text-align: justify;\" align=\"left\">Uma pesquisa realizada pela <strong><a href=\"http:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noopener\">comScore<\/a><\/strong> mostrou que os <strong>internautas<\/strong> t\u00eam passado 60% do seu tempo em plataformas digitais mobiles, o que representa um aumento de 10% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">O estudo analisou o consumo e o comportamento dos norte-americanos nos <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/os-gadgets-mais-inuteis-do-mundo\/\">gadgets<\/a><\/strong> nos \u00faltimos meses e constatou que os usu\u00e1rios dedicam 51% do seu tempo interagindo com <strong>aplicativos<\/strong>.<\/p>\n<p style=\"text-align: justify;\" align=\"left\"><!--more--><\/p>\n<p style=\"text-align: justify;\" align=\"left\">De acordo com a comScore, o consumo dos apps n\u00e3o pode ser medido apenas pelo n\u00famero de <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/baixaki-compra-superdownloads\/\">downloads<\/a><\/strong>. Segundo a empresa, algumas categorias est\u00e3o passando por um momento de migra\u00e7\u00e3o massiva para o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/portfolio\/shopping-sao-jose-mobile-2\/\">mobile<\/a><\/strong>, se tornando de uso quase exclusivo nestes <strong>aparelhos<\/strong>. \u00c9 o caso do r\u00e1dio digital, que computou 96% dos downloads somente em mobiles, sendo \u00a0o app Pandora o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-lider-em-spamming\/\">l\u00edder<\/a><\/strong> do segmento. O mesmo acontece com as categorias fotos, mapas e <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/instagram-direct-fotos-videos-e-mensagens-instantaneas\/\">mensagens instant\u00e2neas<\/a><\/strong>, que somam pelo menos 90% dos downloads em mobiles.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">Entretanto, s\u00e3o as <strong>redes sociais<\/strong> que ficam com a maior fatia do tempo dos usu\u00e1rios. De acordo com a pesquisa, o tempo investido nestas plataformas chega a 70% do per\u00edodo total de uso dos aparelhos. O <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/digital-shadow-saiba-o-quao-vulneraveis-sao-seus-dados-facebook\/\">Facebook<\/a><\/strong> continua liderando a prefer\u00eancia dos usu\u00e1rios, com 24% do tempo de <strong>navega\u00e7\u00e3o<\/strong>.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">As m\u00eddias sociais tamb\u00e9m s\u00e3o respons\u00e1veis pelo aumento no uso da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/brasileiro-insatisfeito-com-internet-movel\/\">internet m\u00f3vel<\/a><\/strong>, respondendo por 31% do crescimento do consumo. Se considerarmos os gastos com <strong>publicidade<\/strong>, essas plataformas tamb\u00e9m lideram o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/relacao-google-plus-ranqueamento-site-buscas\/\">ranking<\/a><\/strong>, divulgou a comScore.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">A pesquisa foi realizada apenas com usu\u00e1rios norte-americanos, mas este \u00e9 um mercado que tem antecipado tend\u00eancias, o que leva a crer que este movimento pode estar batendo em nossa porta. De olho neste comportamento, a <strong><a href=\"http:\/\/magicwebdesign.com.br\/index.htm\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong> j\u00e1 oferece a <strong><a href=\"http:\/\/magicwebdesign.com.br\/solucoes-mobile.htm\" target=\"_blank\" rel=\"noopener\">cria\u00e7\u00e3o de aplicativos e sites mobiles<\/a><\/strong> para as plataformas<strong> iOS, Android e Windows Phone<\/strong>. Levando em considera\u00e7\u00e3o o tamanho da tela dos dispositivos, os <strong>sites<\/strong> contam com conte\u00fado mais enxuto e navega\u00e7\u00e3o orientada para <strong><i>touch screen<\/i><\/strong>.<\/p>\n<div>\n<p align=\"left\">Leia tamb\u00e9m:<strong> <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/investimento-publicitario-internet-ultrapassa-tv-aberta-nos-eua\/\">Investimento publicit\u00e1rio na Internet ultrapassa verba da TV aberta nos EUA<\/a><\/strong><\/p>\n<p><center>\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<center><\/center><\/center><\/p>\n<p style=\"text-align: center;\">A\u00a0<strong>Magic Web Design<\/strong>\u00a0desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n<hr align=\"left\" size=\"1\" width=\"33%\" \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\" align=\"left\">Uma pesquisa realizada pela <strong><a href=\"http:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noopener\">comScore<\/a><\/strong> mostrou que os <strong>internautas<\/strong> t\u00eam passado 60% do seu tempo em plataformas digitais mobiles, o que representa um aumento de 10% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">O estudo analisou o consumo e o comportamento dos norte-americanos nos <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/os-gadgets-mais-inuteis-do-mundo\/\">gadgets<\/a><\/strong> nos \u00faltimos meses e constatou que os usu\u00e1rios dedicam 51% do seu tempo interagindo com <strong>aplicativos<\/strong>.<\/p>\n<p style=\"text-align: justify;\" align=\"left\">\n","protected":false},"author":1,"featured_media":17818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[366,407,127,318,1712,317,362],"class_list":["post-17815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-android","tag-aplicativos","tag-facebook","tag-iphone","tag-midias-sociais","tag-mobile","tag-smartphones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apps correspondem a mais de 50% do consumo digital nos EUA<\/title>\n<meta name=\"description\" content=\"O estudo analisou o consumo dos norte americanos nos gadgets nos \u00faltimos meses e constatou que eles dedicam 51% do 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