{"id":17975,"date":"2014-07-22T12:05:59","date_gmt":"2014-07-22T15:05:59","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=17975"},"modified":"2026-01-20T12:18:49","modified_gmt":"2026-01-20T15:18:49","slug":"fim-do-seo","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/seo\/fim-do-seo\/","title":{"rendered":"\u00c9 o fim do SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 de agora que escutamos que o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/a-inovacao-seo\/\"><strong>SEO<\/strong><\/a> est\u00e1 em decl\u00ednio. Uma r\u00e1pida pesquisa no <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-ira-sinalizar-resultados-afetados-pelo-direito-de-ser-esquecido\/\"><strong>Google<\/strong><\/a> resulta em v\u00e1rios artigos, que datam desde 2003, sobre a <strong>\u201cmorte\u201d da t\u00e9cnica<\/strong>. Mas isso realmente est\u00e1 acontecendo?<\/p>\n<p style=\"text-align: justify;\">O tema ressurgiu ap\u00f3s o an\u00fancio da <strong>mudan\u00e7a do algoritmo de <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/relacao-google-plus-ranqueamento-site-buscas\/\">busca<\/a><\/strong> do Google no ano passado, que ficou conhecido como <strong>Hummingbird<\/strong> (beija-flor), e desde ent\u00e3o n\u00e3o faltam <strong>an\u00e1lises pessimistas<\/strong> sobre o assunto.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Na verdade, o Hummingbird <strong>n\u00e3o pretende acabar com o SEO<\/strong>, mas <strong>melhorar o sistema de busca<\/strong> da empresa. Com o <strong>novo algoritmo<\/strong>, as buscas deixam de ser baseadas apenas em <strong>palavras-chave<\/strong>, o sistema passa a avaliar o <strong>contexto dos termos<\/strong> de busca, assim como dos\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/sites-acabam-com-comentarios\/\"><strong>sites<\/strong><\/a> apresentados. Por exemplo, quando um usu\u00e1rio digita <strong>\u201cassessoria esportiva <a href=\"https:\/\/www.redemagic.com\/blog\/esportes\/magic-run-performance-estreia-track-field\/\">corrida<\/a>\u201d<\/strong>, o algoritmo ir\u00e1 avaliar a inten\u00e7\u00e3o do usu\u00e1rio e mostrar\u00e1 apenas <strong>resultados relevantes<\/strong>, como um <strong>mapa<\/strong> com as empresas mais pr\u00f3ximas, por exemplo.<\/p>\n<p style=\"text-align: justify;\">De acordo com a revista <a href=\"http:\/\/exame.abril.com.br\/rede-de-blogs\/performance-digital\/2013\/11\/01\/google-hummingbird-o-impacto-do-novo-buscador-para-seu-negocio\/\" target=\"_blank\" rel=\"noopener\"><strong>Exame<\/strong><\/a>, com a atualiza\u00e7\u00e3o, os resultados das buscas levar\u00e3o em considera\u00e7\u00e3o a<strong> localiza\u00e7\u00e3o dos <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/\">usu\u00e1rios<\/a><\/strong> nas pesquisas realizadas pelos <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-vai-liberar-publicidade-de-aplicativos\/\"><strong>mobiles<\/strong><\/a>, e interpretar\u00e1 termos informais, mais comuns na linguagem falada, para poder responder adequadamente aquelas<strong> feitas por voz<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Mas se a inten\u00e7\u00e3o \u00e9 melhorar os resultados mostrados aos\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/internautas-gastam-25-do-seu-tempo-em-blogs-e-redes-sociais\/\"><strong>internautas<\/strong><\/a>, como isso poderia amea\u00e7ar o SEO?<\/p>\n<p style=\"text-align: justify;\">A antiga t\u00e9cnica era baseada principalmente em palavras-chave. Ent\u00e3o, era preciso identificar as <strong>palavras mais buscadas<\/strong> relacionadas ao seu neg\u00f3cio e inserir in\u00fameras <strong>tags<\/strong> no seu site. Assim, mesmo que o seu dom\u00ednio n\u00e3o fosse o mais <strong>bonito ou relevante<\/strong>, apareceria entre os primeiros colocados.<\/p>\n<p style=\"text-align: justify;\">Com o tempo, o Google identificou que os resultados exibidos <strong>n\u00e3o eram os mais interessantes<\/strong> para os internautas, e come\u00e7ou a fazer <strong>atualiza\u00e7\u00f5es constantes<\/strong>, o que trouxe in\u00fameros<strong> desafios aos analistas<\/strong>, que precisavam acompanhar as mudan\u00e7as e se adaptar rapidamente.<\/p>\n<p style=\"text-align: justify;\">A empresa come\u00e7ou a identificar o chamado\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/diferenca-entre-white-hat-seo-e-black-hat-seo\/\"><strong>Black Hat<\/strong><\/a>, que se utiliza de <strong>links falsos<\/strong>, termos escondidos e at\u00e9 <strong>spams<\/strong>, para melhorar o posicionamento na busca. Em seguida, passou a avaliar a<strong> qualidade dos sites<\/strong> exibidos, considerando <strong>navegabilidade<\/strong>,<strong> conte\u00fado<\/strong>, entre outros pontos. Foi institu\u00eddo ent\u00e3o o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/voce-sabe-o-que-e-link-building\/\"><strong>link build<\/strong><\/a>, que examina quantas <strong>refer\u00eancias externas<\/strong> o site possui.<\/p>\n<p style=\"text-align: justify;\">A cada nova atualiza\u00e7\u00e3o, os profissionais procuravam <strong>recursos e t\u00e9cnicas<\/strong> para acompanhar as mudan\u00e7as, e a pr\u00e1tica de SEO come\u00e7ou a se tornar cada vez mais <strong>complexa<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Agora, segundo a <a href=\"http:\/\/mashable.com\/2014\/07\/15\/death-of-seo\/?utm_cid=mash-com-fb-main-link\" target=\"_blank\" rel=\"noopener\"><strong>Mashable<\/strong><\/a>, chegamos \u00e0 era do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/brasil-remocao-conteudo-google\/\">conte\u00fado<\/a> e do contexto<\/strong>. N\u00e3o basta apenas cumprir todos os requisitos, \u00e9 necess\u00e1rio oferecer ao internauta todas as ferramentas para que ele encontre as respostas de sua busca. Desta maneira, se voc\u00ea \u00e9 o propriet\u00e1rio de uma empresa esportiva, mas n\u00e3o tem cadastro no<strong> Google <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/google-maps-waze\/\">Maps<\/a><\/strong>, pode ficar de fora de uma busca que dar\u00e1 prioridade \u00e0 localiza\u00e7\u00e3o.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"line-height: 1.5em;\">Como fazer o SEO da forma correta<\/span><\/h3>\n<p style=\"text-align: justify;\">Para garantir um <strong>bom posicionamento<\/strong>, os empres\u00e1rios dever\u00e3o construir seus sites com todos os <strong>recursos para uma boa navegabilidade<\/strong>, com conte\u00fado relevante, <strong>responsivo a mobiles<\/strong> e acess\u00edvel aos internautas.<\/p>\n<p style=\"text-align: justify;\">A <strong>presen\u00e7a das marcas<\/strong> em outras m\u00eddias, como <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/bots-os-robos-das-redes-sociais\/\">redes sociais<\/a> e principalmente blogs<\/strong>, e a produ\u00e7\u00e3o de <strong>conte\u00fados pr\u00f3prios<\/strong>, podem ser a resposta para um melhor posicionamento na busca e para o<strong> aumento da visibilidade<\/strong> da marca. \u00c9 preciso assumir a responsabilidade de responder aos usu\u00e1rios com qualidade e de forma clara.<\/p>\n<p style=\"text-align: justify;\">Quer melhorar o posicionamento do seu site nas buscas do Google, conhe\u00e7a as solu\u00e7\u00f5es \u00a0da <strong><a href=\"http:\/\/magicwebdesign.com.br\/solucoes-producao-web.htm\" target=\"_blank\" rel=\"noopener\">Magic Web Design<\/a><\/strong> e garanta seu sucesso na internet.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/project-zero-busca-internet-mais-segura\/\">Project Zero: em busca de uma internet mais segura<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 550px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">N\u00e3o \u00e9 de agora que escutamos que o <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/a-inovacao-seo\/\"><strong>SEO<\/strong><\/a> est\u00e1 em decl\u00ednio. Uma r\u00e1pida pesquisa no <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-ira-sinalizar-resultados-afetados-pelo-direito-de-ser-esquecido\/\"><strong>Google<\/strong><\/a> resulta em v\u00e1rios artigos, que datam desde 2003, sobre a <strong>\u201cmorte\u201d da t\u00e9cnica<\/strong>. Mas isso realmente est\u00e1 acontecendo?<\/p>\n<p style=\"text-align: justify;\">O tema ressurgiu ap\u00f3s o an\u00fancio da <strong>mudan\u00e7a do algoritmo de <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/relacao-google-plus-ranqueamento-site-buscas\/\">busca<\/a><\/strong> do Google no ano passado, que ficou conhecido como <strong>Hummingbird<\/strong> (beija-flor), e desde ent\u00e3o n\u00e3o faltam <strong>an\u00e1lises pessimistas<\/strong> sobre o assunto.<\/p>\n","protected":false},"author":1,"featured_media":17983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2407],"tags":[1155,168,1749,1793,1712,187],"class_list":["post-17975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-blog","tag-google","tag-internet-2","tag-magic-web-design-2","tag-midias-sociais","tag-web-sites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9 o fim do SEO? - Rede Magic<\/title>\n<meta name=\"description\" content=\"O SEO estaria realmente em decl\u00ednio? Explicamos para voc\u00ea o que tem mudado nos \u00faltimos anos e como usar a t\u00e9cnica a favor da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/seo\/fim-do-seo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9 o fim do SEO? - Rede Magic\" \/>\n<meta property=\"og:description\" content=\"O SEO estaria realmente em decl\u00ednio? Explicamos para voc\u00ea o que tem mudado nos \u00faltimos anos e como usar a t\u00e9cnica a favor da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.redemagic.com\/blog\/seo\/fim-do-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Rede Magic\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/RedeMagic\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-22T15:05:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-20T15:18:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.redemagic.com\/blog\/wp-content\/uploads\/2014\/07\/tecnicas-SEO-Magic.jpg\" \/>\n<meta name=\"author\" content=\"Magic Web Design\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magic Web Design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/\"},\"author\":{\"name\":\"Magic Web Design\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#\\\/schema\\\/person\\\/ff94b5005a102b977d5e9847930aac3c\"},\"headline\":\"\u00c9 o fim do SEO?\",\"datePublished\":\"2014-07-22T15:05:59+00:00\",\"dateModified\":\"2026-01-20T15:18:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/\"},\"wordCount\":671,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/tecnicas-SEO-Magic.jpg\",\"keywords\":[\"blog\",\"Google\",\"internet\",\"magic web design\",\"m\u00eddias sociais\",\"Web sites\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/\",\"url\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/\",\"name\":\"\u00c9 o fim do SEO? - Rede Magic\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/seo\\\/fim-do-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.redemagic.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/07\\\/tecnicas-SEO-Magic.jpg\",\"datePublished\":\"2014-07-22T15:05:59+00:00\",\"dateModified\":\"2026-01-20T15:18:49+00:00\",\"description\":\"O SEO estaria realmente em decl\u00ednio? 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