{"id":18047,"date":"2014-07-30T09:30:40","date_gmt":"2014-07-30T12:30:40","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18047"},"modified":"2024-08-01T15:43:21","modified_gmt":"2024-08-01T18:43:21","slug":"google-mapear-corpo-humano","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/google-mapear-corpo-humano\/","title":{"rendered":"Google quer mapear o corpo humano"},"content":{"rendered":"<p style=\"text-align: justify;\">O <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-ira-sinalizar-resultados-afetados-pelo-direito-de-ser-esquecido\/\"><strong>Google<\/strong><\/a> anunciou um dos seus mais desafiadores e ambiciosos projetos, <strong>mapear o corpo humano<\/strong> e identificar caracter\u00edsticas que tornam o <strong>indiv\u00edduo saud\u00e1vel<\/strong>, ou, pelo contr\u00e1rio, que o deixam doente.<\/p>\n<p style=\"text-align: justify;\">Chamado de <strong><em>Baseline Study<\/em><\/strong>, o projeto tem como objetivo analisar, pela <strong>gen\u00e9tica<\/strong> e pelo <strong>comportamento<\/strong>, centenas de pessoas, e <strong>definir biomarcas<\/strong> que consigam <strong>antecipar o surgimento de doen\u00e7as<\/strong>, apontando atitudes para preveni-las.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Para tanto, o Google escalou um dos mais renomados cientistas biomoleculares, <strong>Andrew Conrad<\/strong>, respons\u00e1vel, junto com outros pesquisadores, pela cria\u00e7\u00e3o do <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/testes-de-conexao-3g-4g\/\">teste<\/a> de HIV<\/strong> a partir do plasma do sangue. Hoje, Conrad \u00e9 diretor do <strong>Google X Life Sciences<\/strong>, frente de pesquisas m\u00e9dicas da companhia, que <strong>re\u00fane uma <a href=\"https:\/\/www.redemagic.com\/blog\/esportes\/magic-run-performance-estreia-track-field\/\">equipe<\/a><\/strong> de cerca de <strong>100 especialistas<\/strong>, dentre profissionais de bioqu\u00edmica, fisiologia, oftalmologia e biologia molecular, para trabalhar neste <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/sub-zero-um-projeto-secreto-do-facebook\/\"><strong>projeto<\/strong><\/a>.<\/p>\n<p style=\"text-align: justify;\">O objetivo do <em>Baseline Study<\/em> n\u00e3o \u00e9 achar a <strong>cura ou a preven\u00e7\u00e3o de uma \u00fanica doen\u00e7a<\/strong>, mas de <strong>mapear o funcionamento do corpo humano<\/strong> a partir dos <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/digital-shadow-saiba-o-quao-vulneraveis-sao-seus-dados-facebook\/\">dados<\/a> gen\u00e9ticos<\/strong> e identificar como os <strong>fatores externos<\/strong> podem alter\u00e1-los.<\/p>\n<p style=\"text-align: justify;\">Segundo o <a href=\"http:\/\/online.wsj.com\/articles\/google-to-collect-data-to-define-healthy-human-1406246214\" target=\"_blank\" rel=\"noopener\"><strong>The Wall Street Journal<\/strong><\/a>, a empresa ir\u00e1 <strong>coletar as <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/aplicativo-informacoes-transporte-publico-curitiba\/\">informa\u00e7\u00f5es<\/a><\/strong> e usar todo seu\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/videos-instagram-derruba-vine\/\">recurso<\/a> tecnol\u00f3gico<\/strong> para <strong>organiz\u00e1-las e disponibiliz\u00e1-las<\/strong>, de modo que as equipes m\u00e9dicas possam<strong> identificar enfermidades<\/strong> muito antes de se tornarem fatais, atrav\u00e9s de biomarcas ou criando <strong>novos testes<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Atualmente, a equipe trabalha com os dados coletados de um <strong>grupo piloto<\/strong>, com <strong>175 doadores an\u00f4nimos<\/strong>, que cederam amostras de sangue, urina, saliva e l\u00e1grimas, al\u00e9m de informa\u00e7\u00f5es m\u00e9dicas relacionadas aos familiares. Futuramente, a inten\u00e7\u00e3o \u00e9 <strong>ampliar muito a coleta de dados<\/strong>, para isso o Google fechou parceria com as <strong>Universidades Duke e Stanford,<\/strong> ambas nos Estados Unidos.<\/p>\n<p style=\"text-align: justify;\">O <strong>anonimato<\/strong> tem sido um dos temas de maior <strong>preocupa\u00e7\u00e3o<\/strong> desde o an\u00fancio do projeto, tanto do <strong>ponto de vista legal como \u00e9tico<\/strong>, visto que as <strong>informa\u00e7\u00f5es<\/strong> poderiam ser <strong>muito \u00fateis<\/strong> para algumas empresas, como as <strong>seguradoras<\/strong>, que conseguiriam antecipar <strong>problemas de sa\u00fade<\/strong> e assim lucrar ainda mais em suas ap\u00f3lices.<\/p>\n<p style=\"text-align: justify;\"><strong>Sam Gambhir,<\/strong> chefe do departamento de radiologia da Stanford e parceiro do projeto, afirma que este ponto foi <strong>amplamente discutido<\/strong>, e garante que o Google n\u00e3o permitir\u00e1 que seus pesquisadores utilizem o <strong>banco de dados<\/strong> como desejarem. A coleta de todas as amostras ser\u00e1 realizada pelas duas universidades, que, antes de ced\u00ea-las \u00e0 companhia, <strong>ocultar\u00e3o os nomes dos doadores<\/strong> e o n\u00famero de seus documentos.<\/p>\n<p style=\"text-align: justify;\">Depois da coleta inicial, os <strong>volunt\u00e1rios continuar\u00e3o sendo monitorados<\/strong> atrav\u00e9s de <strong>dispositivos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/razer-nova-era-portateis\/\">port\u00e1teis<\/a><\/strong>, que informar\u00e3o dados como <strong>batimentos card\u00edacos<\/strong>, n\u00edveis de oxig\u00eanio e <strong>glicose<\/strong>. Neste contexto, a <strong>lente inteligente<\/strong> anunciada anteriormente pela empresa ser\u00e1 uma<strong> grande aliada<\/strong>. O produto \u2013 que ir\u00e1 ser utilizado na pesquisa \u2013 consegue <strong>medir o n\u00edvel de glicose no sangue<\/strong>, e futuramente deve ser comercializado como um dos recursos para auxiliar os diab\u00e9ticos no <strong>controle glic\u00eamico<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Inicialmente, a empresa afirmou que n\u00e3o pretende<strong> lan\u00e7ar novos <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/inteligencia-coletiva-na-criacao-deprodutos\/\">produtos<\/a><\/strong> a partir dos resultados da pesquisa, apenas <strong>organizar os dados<\/strong> e contribuir com a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/evolucao-iphone\/\">evolu\u00e7\u00e3o<\/a> da medicina<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Recentemente, o cofundador do Google, <strong>Sergey Brin<\/strong>, se mostrou<strong> irritado<\/strong> com o <strong>setor m\u00e9dico dos Estados Unidos<\/strong>. Segundo o <a href=\"http:\/\/www.theverge.com\/2014\/7\/25\/5935413\/google-project-baseline-collect-medical-data-for-human-health\" target=\"_blank\" rel=\"noopener\"><strong>The Verge<\/strong><\/a>, Brin afirmou que o <strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/42-revolucao-sistema-educacao\/\">sistema<\/a> \u00e9 t\u00e3o burocr\u00e1tico<\/strong> que permite que as empresas<strong> mantenham <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/conheca-alguns-dos-segredos-de-jeff-bezos-e-sucesso-da-amazon\/\">segredo<\/a><\/strong> sobre suas descobertas, impedindo <strong>acesso a dados<\/strong> que poderiam salvar milhares de vidas todos os anos.<\/p>\n<h3 style=\"text-align: justify;\">Seguindo a tend\u00eancia<\/h3>\n<p style=\"text-align: justify;\">Em junho, a <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apple-anuncia-novidades-para-proximo-ano-durante-wwdc\/\"><strong>Apple<\/strong><\/a> anunciou sua plataforma de monitoramento de sa\u00fade, o <strong>HealthKit<\/strong>, que deve centralizar os <strong>dados m\u00e9dicos dos seus <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/\">usu\u00e1rios<\/a>,<\/strong> coletados atrav\u00e9s dos <strong>diversos gadgets da empresa<\/strong>. Segundo a revista <a href=\"http:\/\/exame.abril.com.br\/tecnologia\/noticias\/iwatch-da-apple-vem-ai-e-tera-funcoes-de-saude\" target=\"_blank\" rel=\"noopener\"><strong>Exame<\/strong><\/a>, recentes informa\u00e7\u00f5es sobre o\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/iwatch-tem-producao-iniciada\/\"><strong>iWatch<\/strong><\/a> mostram que o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/smartwatches-estao-conquistando-o-mercado\/\"><strong>smartwatch<\/strong><\/a> da empresa poder\u00e1 <strong>monitorar os batimentos<\/strong> do usu\u00e1rio e alertar sobre o<strong> risco de um ataque card\u00edaco<\/strong>, por exemplo.<\/p>\n<p style=\"text-align: justify;\">Os parceiros do Google tamb\u00e9m lan\u00e7aram diversos <strong>wearing <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/os-gadgets-mais-inuteis-do-mundo\/\">gadgets<\/a><\/strong> que monitoram a sa\u00fade de seus usu\u00e1rios e poder\u00e3o, futuramente, ser integrados ao <strong>Google Fit<\/strong>, central de monitoramento de sa\u00fade anunciado durante o <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/confira-novidades-anunciadas-google-io\/\"><strong>Google I\/O<\/strong><\/a>. \u00c9 o caso do <strong>G Watch<\/strong>, rel\u00f3gio inteligente da LG que funciona como uma <strong>pulseira esportiva<\/strong> e carrega consigo um <strong>monitor card\u00edaco<\/strong>. Outro exemplo \u00e9 o smartphone <strong>Galaxy S5<\/strong>, que tamb\u00e9m inclui um monitor e consegue <strong>analisar o comportamento<\/strong> e a movimenta\u00e7\u00e3o do usu\u00e1rio a partir de <strong>contagem de passos<\/strong>, alimenta\u00e7\u00e3o e <strong>exerc\u00edcios<\/strong>.<\/p>\n<p style=\"text-align: justify;\">O <em>Baseline Study<\/em> se mostra muito mais <strong>amplo e ambicioso<\/strong> que as outras iniciativas, mas todas estas plataformas podem funcionar como uma <strong>grande rede de coleta de dados<\/strong>, que poder\u00e3o futuramente mostrar os <strong>h\u00e1bitos e a sa\u00fade de seus usu\u00e1rios<\/strong>, aprimorando o banco de informa\u00e7\u00f5es dispon\u00edveis para empresas farmac\u00eauticas, por exemplo, e grupos de pesquisas.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/fim-do-seo\/\">\u00c9 o fim do SEO?<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 550px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">O <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/google-ira-sinalizar-resultados-afetados-pelo-direito-de-ser-esquecido\/\"><strong>Google<\/strong><\/a> anunciou um dos seus mais desafiadores e ambiciosos projetos, <strong>mapear o corpo humano<\/strong> e identificar caracter\u00edsticas que tornam o <strong>indiv\u00edduo saud\u00e1vel<\/strong>, ou, pelo contr\u00e1rio, que o deixam doente.<\/p>\n<p style=\"text-align: justify;\">Chamado de <strong><em>Baseline Study<\/em><\/strong>, o projeto tem como objetivo analisar, pela <strong>gen\u00e9tica<\/strong> e pelo <strong>comportamento<\/strong>, centenas de pessoas, e <strong>definir biomarcas<\/strong> que consigam <strong>antecipar o surgimento de doen\u00e7as<\/strong>, apontando atitudes para preveni-las.<\/p>\n","protected":false},"author":1,"featured_media":18055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[576,481,168,318],"class_list":["post-18047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-aplicativos-de-celular","tag-apple","tag-google","tag-iphone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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