{"id":18072,"date":"2014-08-01T12:05:58","date_gmt":"2014-08-01T15:05:58","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18072"},"modified":"2026-01-20T14:26:43","modified_gmt":"2026-01-20T17:26:43","slug":"twitter-bate-marca-271-milhoes-usuarios-ativos","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-bate-marca-271-milhoes-usuarios-ativos\/","title":{"rendered":"Twitter bate a marca de 271 milh\u00f5es de usu\u00e1rios ativos"},"content":{"rendered":"<p style=\"text-align: justify;\">Contrariando todas as <strong>expectativas do mercado<\/strong>, o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-ganha-novo-layout\/\"><strong>Twitter<\/strong><\/a> apresentou um <strong>crescimento de receita<\/strong> e de <strong>n\u00famero de <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/\">usu\u00e1rios<\/a><\/strong> durante o segundo trimestre de 2014. O <strong>balan\u00e7o divulgado pela empresa<\/strong> demonstrou que o <strong>faturamento cresceu 124%<\/strong>, chegando a <strong>US$ 312 milh\u00f5es<\/strong>, enquanto o n\u00famero de <strong>usu\u00e1rios ativos<\/strong> <strong>aumentou 24%<\/strong> em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/p>\n<p style=\"text-align: justify;\">Ao todo, a m\u00eddia afirma que possui <strong>271 milh\u00f5es de usu\u00e1rios ativos<\/strong>, mas, apesar do aumento, a <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-home-smartphones\/\"><strong>rede social<\/strong><\/a> continua distante do l\u00edder do mercado, o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-lanca-newswire\/\"><strong>Facebook<\/strong><\/a>, que conta com <strong>1,3 bilh\u00e3o de usu\u00e1rios<\/strong>, segundo o <strong><a href=\"http:\/\/g1.globo.com\/economia\/mercados\/noticia\/2014\/07\/acoes-do-twitter-disparam-apos-divulgacao-de-balanco.html\" target=\"_blank\" rel=\"noopener\">G1<\/a><\/strong>.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">De acordo com o site <strong><a href=\"http:\/\/www.meioemensagem.com.br\/home\/midia\/noticias\/2014\/07\/30\/Twitter-cresce-121-no-semestre.html\" target=\"_blank\" rel=\"noopener\">Meio e Mensagem<\/a><\/strong>, o crescimento na receita do Twitter se deu principalmente pelo <strong>incremento de ganhos com <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/copa-do-mundo-e-publicidade\/\">publicidade<\/a><\/strong>. Apenas em respostas aos an\u00fancios em <strong>dispositivos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/uso-de-aplicativos-moveis-e-cada-vez-maior-e-vale-pena-investir\/\">m\u00f3veis<\/a><\/strong>, o <strong>aumento foi de 81%<\/strong> em rela\u00e7\u00e3o ao segundo trimestre de 2013.<\/p>\n<p style=\"text-align: justify;\">Na v\u00e9spera da <strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/abertura-copa-recebe-criticas-imprensa-gera-memes-internet\/\">Copa<\/a> do Mundo<\/strong>, o Twitter <strong>lan\u00e7ou diversos <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/produtos-estranhos-sistema-android\/\">produtos<\/a><\/strong> para atrair os olhares dos anunciantes, como <strong>placares e enquetes em tempo real<\/strong>, notifica\u00e7\u00f5es de tela, timelines das partidas e <strong>mensagens privadas<\/strong> no <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/vine-instagram-videos\/\"><strong>Vine<\/strong><\/a>. A rede foi uma das mais utilizadas durante o Mundial, colaborando com o crescimento financeiro e da base dos usu\u00e1rios.<\/p>\n<p style=\"text-align: justify;\">O relat\u00f3rio tamb\u00e9m demonstrou que o valor da <strong>receita internacional<\/strong> da empresa cresceu <strong>168% no segundo trimestre<\/strong>, chegando a <strong>US$ 103 milh\u00f5es<\/strong>, cerca de <strong>30% da quota total da empresa<\/strong>, o que fez as a\u00e7\u00f5es da companhia disparar durante a semana.<\/p>\n<h3 style=\"text-align: justify;\">Crescimento surpreendeu o mercado<\/h3>\n<p style=\"text-align: justify;\">Em maio deste ano, a <strong>consultoria eMarketer<\/strong> havia divulgado uma <strong>previs\u00e3o negativa<\/strong> em rela\u00e7\u00e3o ao futuro do Twitter. De acordo com estudo publicado no site da <a href=\"http:\/\/www.bloomberg.com\/news\/2014-05-23\/twitter-is-big-and-seen-getting-bigger-in-asia.html\" target=\"_blank\" rel=\"noopener\"><strong>Bloomberg<\/strong><\/a>, o <strong>crescimento da rede iria<\/strong> estagnar nos Estados Unidos j\u00e1 no pr\u00f3ximo ano. J\u00e1 na <strong>\u00c1sia<\/strong>, o ritmo atual de <strong>expans\u00e3o de 30% ao ano<\/strong> cairia para 15% at\u00e9 2018, um pouco acima da <strong>m\u00e9dia mundial<\/strong>, que se manteria em <strong>11%.<\/strong><\/p>\n<p style=\"text-align: justify;\">O estudo ainda recomendava que a rede social <strong>come\u00e7asse a fazer <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/ganhe-dinheiro-videos-virais\/\">dinheiro<\/a> fora dos Estados Unidos<\/strong>, expandindo a comercializa\u00e7\u00e3o dos servi\u00e7os em outros continentes. Pelo visto, n\u00e3o foi preciso dizer duas vezes, o <strong>Twitter fez a tarefa de casa<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/youtube-ultrapassa-facebook-e-twitter\/\">YouTube ultrapassa Facebook e Twitter entre jovens<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 550px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Contrariando todas as <strong>expectativas do mercado<\/strong>, o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/twitter-ganha-novo-layout\/\"><strong>Twitter<\/strong><\/a> apresentou um <strong>crescimento de receita<\/strong> e de <strong>n\u00famero de <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/crescimento-6-vezes-base-usuarios-marca-2-anos-compra-instagram\/\">usu\u00e1rios<\/a><\/strong> durante o segundo trimestre de 2014. O <strong>balan\u00e7o divulgado pela empresa<\/strong> demonstrou que o <strong>faturamento cresceu 124%<\/strong>, chegando a <strong>US$ 312 milh\u00f5es<\/strong>, enquanto o n\u00famero de <strong>usu\u00e1rios ativos<\/strong> <strong>aumentou 24%<\/strong> em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado.<\/p>\n<p style=\"text-align: justify;\">Ao todo, a m\u00eddia afirma que possui <strong>271 milh\u00f5es de usu\u00e1rios ativos<\/strong>, mas, apesar do aumento, a <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-home-smartphones\/\"><strong>rede social<\/strong><\/a> continua distante do l\u00edder do mercado, o <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/facebook-lanca-newswire\/\"><strong>Facebook<\/strong><\/a>, que conta com <strong>1,3 bilh\u00e3o de usu\u00e1rios<\/strong>, segundo o <strong><a href=\"http:\/\/g1.globo.com\/economia\/mercados\/noticia\/2014\/07\/acoes-do-twitter-disparam-apos-divulgacao-de-balanco.html\" target=\"_blank\" rel=\"noopener\">G1<\/a><\/strong>.<\/p>\n","protected":false},"author":1,"featured_media":18075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[127,1712,126,1830],"class_list":["post-18072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociais","tag-facebook","tag-midias-sociais","tag-twitter","tag-vine"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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