{"id":18174,"date":"2014-08-15T08:30:00","date_gmt":"2014-08-15T11:30:00","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18174"},"modified":"2026-01-20T15:19:09","modified_gmt":"2026-01-20T18:19:09","slug":"ice-bucket-challenge-arrecada-mais-de-us-2-milhoes","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/ice-bucket-challenge-arrecada-mais-de-us-2-milhoes\/","title":{"rendered":"Ice Bucket Challenge arrecada mais de US$ 2 milh\u00f5es"},"content":{"rendered":"

O que voc\u00ea estaria disposto a fazer para ajudar<\/strong> uma institui\u00e7\u00e3o de caridade<\/strong>? Para diversos l\u00edderes mundiais<\/strong> do cen\u00e1rio de tecnologia<\/strong><\/a>, a resposta \u00e9 simples: tomar literalmente um banho de \u00e1gua fria<\/strong>!<\/p>\n

Desde o dia 29 de julho, a ALS Foundation<\/a><\/strong> \u2013 institui\u00e7\u00e3o que luta contra a esclerose lateral amiotr\u00f3fica<\/strong> \u2013 est\u00e1 com uma campanha – batizada de Ice Bucket Challenge<\/strong> – que desafia os\u00a0internautas<\/strong><\/a> a doarem qualquer valor para a institui\u00e7\u00e3o, ou jogar sobre si um balde de \u00e1gua com gelo<\/strong>. Quem aceita o desafio ganha o direito de intimar os amigos<\/strong><\/a> atrav\u00e9s de v\u00eddeos nas redes sociais<\/strong><\/a>, o que fez a brincadeira viralizar rapidamente<\/strong> atrav\u00e9s do uso da hashtag<\/a> #icebucketchallenge.<\/strong><\/p>\n

<\/strong><\/p>\n

N\u00e3o demorou muito para que personalidades<\/strong> aderissem \u00e0 campanha e dessem um impulso nas arrecada\u00e7\u00f5es<\/strong>. Os primeiros a entrar na brincadeira foram o diretor de marketing da Apple<\/a><\/strong>, Phillip Schiller<\/strong><\/a>, e o CEO da Microsoft<\/strong>, Satya Nadella<\/strong>, que aproveitaram para desafiar seus colegas de trabalho.<\/p>\n

This one’s for Steve. You\u2019re up, Jeff Bezos & Larry Page. Donate to @TeamGleason<\/a> @ALSassociation<\/a>. #icebucketchallenge<\/a> http:\/\/t.co\/HASJDg7P6k<\/a><\/p>\n

\u2014 Satya Nadella (@satyanadella) 13 agosto 2014<\/a><\/p><\/blockquote>\n

Em seguida foi a fez de Mark Zuckerberg<\/strong>, curiosamente desafiado pelo governador de Nova Jersey, Chris Christie<\/strong>. Zuckerberg fez quest\u00e3o de instigar o seu concorrente, Bill Gates<\/strong>.<\/p>\n

Mas n\u00e3o apenas os famosos aceitaram o desafio, basta uma r\u00e1pida procura pela hashtag no Twitter<\/a><\/strong> para percebermos a mobiliza\u00e7\u00e3o de internautas<\/strong>, apresentadores de televis\u00e3o, atletas profissionais, e outros. At\u00e9 agora a campanha j\u00e1 arrecadou US$2.3 milh\u00f5es<\/strong>.<\/p>\n

O desafio da campanha at\u00e9 ganhou uma vers\u00e3o \u201cextreme\u201d<\/strong>. O jogador de h\u00f3quei no gelo, Paul Bissonnette, levou o banho de um helic\u00f3ptero<\/strong>, como vemos no v\u00eddeo<\/strong><\/a> abaixo.<\/p>\n

<\/center><\/p>\n

NHLer Paul Bissonnette’s #IceBucketChallenge<\/a> includes glaciers, mountains… and a helicopter. Yes, a helicopter. \u00bb http:\/\/t.co\/dGfvDG1CpF<\/a><\/p>\n

\u2014 SportsCenter (@SportsCenter) 13 agosto 2014<\/a><\/p><\/blockquote>\n

Apesar do sucesso de arrecada\u00e7\u00e3o<\/strong>, a campanha n\u00e3o est\u00e1 sendo bem recebida por todos. O colunista da revista Time<\/strong><\/a>, Jacob Davidson<\/strong>, questiona o modo como ela foi estruturada e teme que a viraliza\u00e7\u00e3o da brincadeira<\/strong> n\u00e3o tenha deixado espa\u00e7o para que as pessoas conhe\u00e7am mais sobre doen\u00e7a<\/strong>.<\/p>\n

Ele admite que os resultados s\u00e3o inquestion\u00e1veis<\/strong>, e que o valor<\/a> arrecadado<\/strong> pode ajudar a dar mais conforto \u00e0queles que sofrem do mal, atrav\u00e9s do financiamento de pesquisas<\/strong> que um dia possam chegar a uma cura<\/strong>, mas sugere: \u201cAs pessoas poderiam despejar \u00e1gua gelada<\/strong> sobre amigos<\/strong> que n\u00e3o doaram (…) ou despejar \u00e1gua sobre si mesma antes de prometer doar\u201d.<\/p>\n

Voc\u00ea acredita que, neste caso, os fins justificam os meios<\/strong>, ou concorda com o colunista da Time, que a brincadeira ganhou mais destaque do que deveria?<\/p>\n

Confira todos os famosos que j\u00e1 participaram da iniciativa no site The Verge<\/a><\/strong>.<\/p>\n

Leia tamb\u00e9m: Procura-se um humano para relacionamento s\u00e9rio<\/a><\/strong><\/p>\n

——————————————————————————————-<\/span><\/p>\n

A Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.
\nhttps:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

O que voc\u00ea estaria disposto a fazer para ajudar<\/strong> uma institui\u00e7\u00e3o de caridade<\/strong>? Para diversos l\u00edderes mundiais<\/strong> do cen\u00e1rio de tecnologia<\/strong><\/a>, a resposta \u00e9 simples: tomar literalmente um banho de \u00e1gua fria<\/strong>!<\/p>\n

Desde o dia 29 de julho, a ALS Foundation<\/a><\/strong> \u2013 institui\u00e7\u00e3o que luta contra a esclerose lateral amiotr\u00f3fica<\/strong> \u2013 est\u00e1 com uma campanha – batizada de Ice Bucket Challenge<\/strong> – que desafia os\u00a0internautas<\/strong><\/a> a doarem qualquer valor para a institui\u00e7\u00e3o, ou jogar sobre si um balde de \u00e1gua com gelo<\/strong>. Quem aceita o desafio ganha o direito de intimar os amigos<\/strong><\/a> atrav\u00e9s de v\u00eddeos nas redes sociais<\/strong><\/a>, o que fez a brincadeira viralizar rapidamente<\/strong> atrav\u00e9s do uso da hashtag<\/a> #icebucketchallenge.<\/strong><\/p>\n

<\/strong><\/p>\n","protected":false},"author":1,"featured_media":18179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56,12],"tags":[481,297,93,1712,126],"class_list":["post-18174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-tecnologia","tag-apple","tag-mark-zuckerberg","tag-microsoft","tag-midias-sociais","tag-twitter"],"yoast_head":"\nIce Bucket Challenge arrecada mais de US$ 2 milh\u00f5es - Rede Magic<\/title>\n<meta name=\"description\" content=\"Ice Bucket Challenge \u00e9 uma campanha que desafia os internautas a doarem qualquer valor para a ALS, ou jogar sobre si um balde de \u00e1gua com gelo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/ice-bucket-challenge-arrecada-mais-de-us-2-milhoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ice Bucket Challenge arrecada mais de US$ 2 milh\u00f5es - 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