{"id":18286,"date":"2014-08-27T08:05:02","date_gmt":"2014-08-27T11:05:02","guid":{"rendered":"http:\/\/www.magicwebdesign.com.br\/blog\/?p=18286"},"modified":"2024-08-01T15:38:46","modified_gmt":"2024-08-01T18:38:46","slug":"kindle-vs-livros-papel-diferencas-alem-forma","status":"publish","type":"post","link":"https:\/\/www.redemagic.com\/blog\/tecnologia\/kindle-vs-livros-papel-diferencas-alem-forma\/","title":{"rendered":"Kindle vs. livros de papel: diferen\u00e7as v\u00e3o al\u00e9m da forma"},"content":{"rendered":"<p style=\"text-align: justify;\">Se voc\u00ea \u00e9 <strong>usu\u00e1rio<\/strong> de algum tipo de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-reader-tablet-qual-escolher\/\"><strong><em>e-reader<\/em><\/strong><\/a>, responda: voc\u00ea costuma <strong>ler com calma<\/strong>, prestando aten\u00e7\u00e3o a todas as frases, ou faz uma<strong> leitura mais din\u00e2mica<\/strong> e \u00e1gil em rela\u00e7\u00e3o aos<strong> livros de papel<\/strong>? Ser\u00e1 que este tipo de comportamento pode <strong>alterar o modo<\/strong> como interpretamos ou absorvemos a hist\u00f3ria?<\/p>\n<p style=\"text-align: justify;\">Uma <a href=\"https:\/\/www.academia.edu\/7868162\/Mangen_A._et_al._2014_._Mystery_story_reading_in_pocket_print_book_and_on_Kindle_possible_impact_on_chronological_events_memory._Conference_paper_presentation_IGEL_The_International_Society_for_the_Empirical_Study_of_Literature_and_Media_Turin_Italy_July_21-25\" target=\"_blank\" rel=\"noopener\"><strong>pesquisa<\/strong><\/a> realizada em conjunto pelas universidades <strong>Stavanger<\/strong> (Noruega), <strong>Nice Sophia Antipolis<\/strong> e <strong>Aix Marseille<\/strong> (ambas na Fran\u00e7a), afirma que sim! O estudo mostrou que aqueles que leem atrav\u00e9s do\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/novo-kindle-fire\/\"><strong>Kindle<\/strong><\/a> absorvem <strong>menos detalhes das <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/historias-patrocinadas-removidas-feed\/\">hist\u00f3rias<\/a><\/strong> do que aqueles que t\u00eam contato com o mesmo <strong>texto<\/strong> em formato <strong>impresso<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><!--more--><\/p>\n<p style=\"text-align: justify;\">Para chegar a esta conclus\u00e3o, os pesquisadores dividiram<strong> 50 adultos em dois grupos<\/strong> equilibrados em rela\u00e7\u00e3o a<strong> idade e escolaridade<\/strong>, e lhes ofereceram uma hist\u00f3ria de mist\u00e9rio de 28 p\u00e1ginas da escritora <strong>Elizabeth George<\/strong>. Metade leu atrav\u00e9s do Kindle, e a outra metade teve acesso ao <strong>material impresso<\/strong>. Ao final da leitura foram <strong>realizados diversos testes<\/strong>, e, curiosamente, em apenas um deles o resultado n\u00e3o foi semelhante: os <strong>leitores <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/apps-correspondem-mais-de-50-consumo-digital-nos-eua\/\">digitais<\/a><\/strong> tiveram <strong>dificuldade em organizar cronologicamente<\/strong> os acontecimentos do conto.<\/p>\n<p style=\"text-align: justify;\"><strong>Anne Mangen<\/strong>, da Universidade de Stavanger, pesquisadora principal do estudo, disse ao\u00a0<strong><a href=\"http:\/\/www.theguardian.com\/books\/2014\/aug\/19\/readers-absorb-less-kindles-paper-study-plot-ereader-digitisation\" target=\"_blank\" rel=\"noopener\">The Guardian<\/a><\/strong> que pretendia demonstrar que o material impresso tem um\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/impactos-da-timeline-do-facebook-para-as-marcas\/\">impacto<\/a> emocional<\/strong> maior nos leitores, mas a \u00fanica <strong>diferen\u00e7a comprovada<\/strong> foi na <strong>reconstru\u00e7\u00e3o do enredo<\/strong>, na qual os leitores do Kindle tiveram um <strong><a href=\"https:\/\/www.redemagic.com\/blog\/esportes\/magic-run-anuncia-equipe-de-corrida-de-alto-desempenho\/\">desempenho<\/a> significativamente pior<\/strong>. Ela acredita que a <strong>experi\u00eancia f\u00edsica<\/strong> ajuda o leitor a ter <strong>no\u00e7\u00e3o de progresso<\/strong> na leitura: \u201cQuando voc\u00ea<strong> l\u00ea no papel<\/strong>, voc\u00ea sente com os dedos a<strong> pilha de <a href=\"https:\/\/www.redemagic.com\/blog\/redes-sociais\/incorporar-posts-facebook-paginas-web\/\">p\u00e1ginas<\/a><\/strong> crescendo \u00e0 esquerda e diminuindo \u00e0 direita. Voc\u00ea tem o<strong> senso de progresso<\/strong> no tato&#8221;, explica.<\/p>\n<p style=\"text-align: justify;\">Mangen j\u00e1 havia realizado um<strong> estudo similar,<\/strong> em que distribuiu um texto entre <strong>72 alunos noruegueses<\/strong>, oferecendo vers\u00f5es impressas e digitais. Na \u00e9poca, ela percebeu que os estudantes que fizeram a leitura atrav\u00e9s do papel apresentaram <strong>melhor desempenho<\/strong> nos testes de interpreta\u00e7\u00e3o de texto. Segundo a pesquisadora, \u00e9 preciso se <strong>aprofundar neste tipo de pesquisa<\/strong> e oferecer ao mercado <strong><a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/digital-shadow-saiba-o-quao-vulneraveis-sao-seus-dados-facebook\/\">dados<\/a> consistentes<\/strong> que apontem quais s\u00e3o os <strong>tipos de texto<\/strong> que necessitam do recurso t\u00e1til, ou n\u00e3o.<\/p>\n<h3>\u00c9 diferente entre os jovens?<\/h3>\n<p style=\"text-align: justify;\">Entre os participantes da pesquisa, havia apenas <strong>dois <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/migracao-facebook-messenger-irrita-usuarios\/\">usu\u00e1rios<\/a> experientes do Kindle<\/strong>, e Mangen assume que ser\u00e1 preciso <strong>reproduzi-la abrangendo mais este <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/aplicativo-informacoes-transporte-publico-curitiba\/\">p\u00fablico<\/a>,<\/strong> mas n\u00e3o acredita que os resultados seriam muito diferentes se realizados com os chamados <strong>nativos digitais<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Surpreendentemente, parece que os<strong> jovens<\/strong> concordam com ela! Um estudo publicado pela ag\u00eancia inglesa <strong>VoxBurner<\/strong>, mostrou que<strong> 62% dos jovens<\/strong> preferem a leitura em <strong>materiais impressos<\/strong>, principalmente livros. <strong>Luke Mitchell<\/strong>, respons\u00e1vel pelo estudo, disse ao\u00a0<a href=\"http:\/\/www.theguardian.com\/books\/2013\/nov\/25\/young-adult-readers-prefer-printed-ebooks\" target=\"_blank\" rel=\"noopener\"><strong>The Guardian<\/strong><\/a> que ficou intrigado com a conclus\u00e3o: \u201c\u00c9<strong> surpreendente<\/strong> porque n\u00f3s pensamos nos <strong>jovens de 16 a 24 anos<\/strong> muito ligados a seus\u00a0<strong><a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/5-melhores-smartphones-mercado\/\">smartphones<\/a> e dispositivos digitais<\/strong>\u201d, confessou.<\/p>\n<p style=\"text-align: justify;\">A pesquisa foi realizada com pessoas desta faixa et\u00e1ria e apontou pelo menos<strong> duas raz\u00f5es<\/strong> pelas quais os livros digitais n\u00e3o as conquistam: o <strong>pre\u00e7o<\/strong> e a <strong><a href=\"https:\/\/www.redemagic.com\/blog\/internet\/site-avalia-conexao-wi-fi-hoteis\/\">conex\u00e3o<\/a> emocional<\/strong> com os livros f\u00edsicos. Cerca de <strong>30% dos entrevistados<\/strong> consideram os<strong> e-books<\/strong> <strong>caros<\/strong>, e acreditam que deveriam custar pelo menos a metade, enquanto<strong> 51%<\/strong> afirmaram que gostam de <strong>segurar o produto f\u00edsico<\/strong>. Frases como <strong>\u201cgosto do cheiro\u201d<\/strong> e at\u00e9<strong> \u201cgosto de estantes cheias\u201d<\/strong> tamb\u00e9m foram coletadas abundantemente pelo estudo.<\/p>\n<p style=\"text-align: justify;\">Mitchell acredita que os jovens t\u00eam uma <strong>rela\u00e7\u00e3o de status com os livros,<\/strong> pois se pode ver o que uma pessoa realmente leu atrav\u00e9s de sua cole\u00e7\u00e3o, o que n\u00e3o acontece com o Kindle.<\/p>\n<p style=\"text-align: justify;\">Apesar das raz\u00f5es apontadas por Mitchell e Mangen serem diferentes, elas mostram uma\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/compras-por-celular-tablet-realidade-brasileira\/\"><strong>realidade<\/strong><\/a> completamente <strong>oposta<\/strong> \u00e0 que muitos acreditavam, <strong>n\u00e3o estamos t\u00e3o acostumados<\/strong> assim com os<strong> meios digitais.<\/strong><\/p>\n<p style=\"text-align: justify;\">Voc\u00ea <strong>concorda com as duas pesquisas?<\/strong> Ler com o material impresso \u00e9 melhor? Conte-nos sua experi\u00eancia nos coment\u00e1rios.<\/p>\n<p><strong>Leia tamb\u00e9m: <a href=\"https:\/\/www.redemagic.com\/blog\/marketing-digital\/efeito-game-of-thrones\/\">Efeito Game of Thrones<\/a><\/strong><\/p>\n<p style=\"text-align: center; width: 550px;\"><span style=\"color: #000000;\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<p style=\"text-align: center;\">A <strong>Magic Web Design<\/strong> desenvolve, desde 1996, solu\u00e7\u00f5es completas para empresas de todo o Brasil nas \u00e1reas de internet e multim\u00eddia, com web sites, gerenciamento de m\u00eddias sociais, sistemas on-line, lojas virtuais (e-commerce), apresenta\u00e7\u00f5es multim\u00eddia e diversos outros servi\u00e7os.<br \/>\n<em><a href=\"https:\/\/www.redemagic.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.redemagic.com\/<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify;\">Se voc\u00ea \u00e9 <strong>usu\u00e1rio<\/strong> de algum tipo de <a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/e-reader-tablet-qual-escolher\/\"><strong><em>e-reader<\/em><\/strong><\/a>, responda: voc\u00ea costuma <strong>ler com calma<\/strong>, prestando aten\u00e7\u00e3o a todas as frases, ou faz uma<strong> leitura mais din\u00e2mica<\/strong> e \u00e1gil em rela\u00e7\u00e3o aos<strong> livros de papel<\/strong>? Ser\u00e1 que este tipo de comportamento pode <strong>alterar o modo<\/strong> como interpretamos ou absorvemos a hist\u00f3ria?<\/p>\n<p style=\"text-align: justify;\">Uma <a href=\"https:\/\/www.academia.edu\/7868162\/Mangen_A._et_al._2014_._Mystery_story_reading_in_pocket_print_book_and_on_Kindle_possible_impact_on_chronological_events_memory._Conference_paper_presentation_IGEL_The_International_Society_for_the_Empirical_Study_of_Literature_and_Media_Turin_Italy_July_21-25\" target=\"_blank\" rel=\"noopener\"><strong>pesquisa<\/strong><\/a> realizada em conjunto pelas universidades <strong>Stavanger<\/strong> (Noruega), <strong>Nice Sophia Antipolis<\/strong> e <strong>Aix Marseille<\/strong> (ambas na Fran\u00e7a), afirma que sim! O estudo mostrou que aqueles que leem atrav\u00e9s do\u00a0<a href=\"https:\/\/www.redemagic.com\/blog\/tecnologia\/novo-kindle-fire\/\"><strong>Kindle<\/strong><\/a> absorvem <strong>menos detalhes das <a href=\"https:\/\/www.redemagic.com\/blog\/internet\/historias-patrocinadas-removidas-feed\/\">hist\u00f3rias<\/a><\/strong> do que aqueles que t\u00eam contato com o mesmo <strong>texto<\/strong> em formato <strong>impresso<\/strong>.<\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"author":1,"featured_media":18290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[2135,319,317],"class_list":["post-18286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia","tag-design","tag-ipad","tag-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kindle vs. livros de papel: diferen\u00e7as v\u00e3o al\u00e9m da forma - 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